Mabaya is a SaaS company that provides retailers with an ad exchange platform designed to maximize monetization opportunities in their online stores or marketplaces. Itsplatform enables brands to promote products with in-site promotions using contextual/behavioral targeting in conjunction with an analysis of each product's core metrics such as click-through rate, conversion rate, revenue, and profit margin. Retailers can also promote products with high sales potential in multiple locations across the site using big data algorithms to ensure maximum performance. Mabaya is a Lool Ventures portfolio company developed by Doobe in Site.