Novella, established by a group of experts in the field of plant cell cultures, has developed a technology that eliminates the need to use land and water resources for the production of plant bioactive compounds. Novella uses plant cell cultures for the mass production of cell suspension containing the desired secondary metabolites. Production is done in a controlled and sterile environment, without limiting production capacity in terms of volume or the nutritional and biological effectiveness of the materials. It can be carried out anywhere customers wish and is not affected by climate or any supply-chain restrictions.