NUVIAD offers a marketing solution that helps mobile marketers, media buyers, exchanges, and networks optimize their marketing campaigns through advanced algorithmic optimization, analysis, and targeting based on advanced "people knowledge" technologies and big data analysis. NUVIAD Express provides automatic management of ad placement for clients on mobile apps in their target location, without requiring ongoing maintenance. Clients can select their desired audience by specifying gender, age group, and operating system. They can then create relevant and visually appealing ads by writing a brief business description and choosing an image from NUVIAD's extensive image library. Finally, clients can set their budget preferences to ensure optimal ad performance.