Placer provides retailers with actionable, location-based insights into their audience and competition derived from the foot traffic of millions of consumers, delivering visibility into offline behavior. Placer helps shed light on churn, trade areas, untapped audiences, out-of-store behavior, and competitive benchmarking. The Placer mobile SDK collects data in the background with minimal effect on user experience or battery consumption. Placer analyzes user behavior with patent-pending location data-mining algorithms to quickly deliver accurate insights. Content and ads personalized with Placer's rich profiles can offerusers an engaging experience.