PowToon provides intuitive, user-friendly presentation software that allows a person with no technical or design skills to create engaging, professional-quality animated presentations. The company aims to establish a new presentation category called "powtoon," a combination between a presentation and an animated cartoon, as the industry standard for animated presentations. Users can engage, explain, and sell with impact using a short, simple PowToon. PowToons have proven themselves to be more effective than other forms of video or text communication when it comes to grabbing attention in the workplace.