PubPlus is a revenue attribution solution that aims to help publishers maximize content distribution spend, ad revenue, and user engagement. PubPlus aggregates publishers' data into a platform where ad revenue is attributed to the marketing spend, leveraging insights to maximize growth and profit. With PubPlus, publishers can spot and halt underperforming content distribution campaigns and scale the profitable ones in order to raise their return on investment. PubPlus was developed by Pesto Harel Shemesh Ltd.