Roojoom is a personal customer journey solution that enables brands to gain control over every customer’s personal journey in order to advance business objectives such as service utilization, up-selling, self-service, and brand loyalty. Roojoom’s Personal Journey Hub algorithms drive customers individually, based on who they are and where they are in their journey, to specific touchpoints that are correlated with specific business objectives. The company’s advanced machine-learning and user-experience technology aims to increase key performance indicators and customer value. Roojoom was named a cool vendor in “Cool Vendors in AI for Customer Analytics, 2020” by the Gartner Research Group.