Second Nature is working to deliver an interactive personal AI coaching platform for sales representatives based on dialogue. The company's personalized coaching plans, feedback, and analysis aim to deliver higher sales productivity, faster onboarding cycles, faster roll-out change, and a more effective channel partner program. Second Nature's process begins by analyzing the client's customer relationship management data to detect patterns and anomalies in their sales representatives' performance, then automatically assigns tailored objectives (KPIs) to improve upon, builds a personalized coaching plan, and executes it by running sales simulations and feedback.