SmarterApps is the developer of AutomateIt, a context-aware mobile app that enables users to automate certainfunctions on their smartphones, such as switching to silent mode when detecting a calendar meeting and launching the user's music app when a headset is plugged in. SmarterApps' user base has shared thousands of automation rules through the company's built-in marketplace, and AutomateIt launches more than 10 million rules from its users each month.