Holisto
Formerly Splitty Travel
Online Hotel-booking Platform
Startup Acquired Media & Entertainment Technologies Est. 2015
🌐 WebsiteLinkedInCareers
Total Raised
$20.05M
Acquired
Last Round
$10M
6 rounds
Investors
11
10 public
Team
4
51-200 employees
Confidence
91/100
News
13
articles
About
Holisto is an online travel booking platform that uses AI technology to analyze hotel rates and plans across multiple inventory sources, including online travel agencies, global distribution systems, wholesalers, and hotel operators, to provide consumers with more affordable and personalized bookings.
Classification
Sector
Media & Entertainment TechnologiesDigital Content Engagement & EntertainmentRetail PlatformsServices
Core Technology
Artificial IntelligenceMachine Learning
Target Customer
Travel & TourismHospitalityHotels
Business Model
B2CB2B
Tags
sharing-economyconsumerstraveltechsmbenterprisesmobile-applicationstrip-planningtourismbooking
Funding & Events
May 2022
Undisclosed Round Undisclosed
Taya Ventures
Jul 2024
Undisclosed Round $10M
Trivago (Lead)
Dec 2017
Seed $2.4M
BIP Capital, Nautilus by AOL, Techstars Accelerator
Dec 2015
Seed $900K
PLUS Ventures
Aug 2025
Exit $40M
Aug 2020
M&A Undisclosed
Apr 2019
A Round $6.75M
Fosun RZ Capital (Lead), Techstars Accelerator, Cockpit Innovation, 2B.VC, 11-11 Ventures
Undisclosed Round Undisclosed
One Travel Ventures
News (13)
Aug 8, 2025 · www.calcalistech.com
growth-positive
Trivago acquires Israeli traveltech firm Holisto for $40 million | CTech
Acquired-byInvestment
Jul 31, 2024 · www.calcalistech.com
growth-positive
Holisto raises $10 million from travel giant Trivago | CTech
InvestmentPublic Trading
Aug 6, 2023 · www.marketscreener.com
growth-negative
Holisto LTD cancelled the acquisition of Moringa Acquisition Corp from Moringa Sponsor, LP and others.
Acquisition
Dec 1, 2022 · en.globes.co.il
growth-positive
Globes and Statista rank Israel's 100 fastest growing companies
CustomersPublic Trading
Jun 14, 2022 · www.calcalistech.com
growth-positive
Travel booking platform Holisto merging with SPAC at $405 million valuation CTech
Public Trading
Aug 10, 2020 · www.prnewswire.com
growth-positive
Splitty Acquires Assets of Rival Company Cancelon
Acquisition
Jun 11, 2020 · www.prweb.com
growth-positive
OkToStay Launches to Help U.S. Travelers Book Hotels with COVID-19 Health and Safety Factors in Mind
Customers
Feb 27, 2020 · www.prweb.com
growth-positive
Splitty Travel Establishes U.S. Headquarters in Connecticut
CustomersPartnersInvestment
Jan 31, 2020 · www.pymnts.com
You are being redirected...
Apr 15, 2019 · www.finsmes.com
growth-positive
Splitty Raises $6.75M in Series A Funding - FinSMEs
InvestmentExpand
Dec 21, 2017 · tech.eu
growth-positive
Splitty raises $2.4 million for its hotel search platform
InvestmentPartners
Jan 26, 2017 · www.conexx.org
Featured Israeli Company: Splitty Travel
Aug 30, 2016 · 3blmedia.com
growth-positive
Techstars Atlanta: Get to Know Splitty
PartnersExpand
Details
Product Stage
Released
Employees
51-200
Exact Count
151
District
Center District
Founded
2015
Registrar
515341535
Crunchbase
splitty-travel-ltd
Locations
Sderot Nim 2, Rishon LeTsiyon, Israel
500 West Putnam Avenue, Greenwich, Connecticut 06830, USA
Links
Website
www.holisto.com/
LinkedIn
Profile
Careers
Open positions
Admin
Last Update
Aug 10, 2025
Verified by
Yanina Wainscheinker
Missing
markets, not claimed
Team (4)
Eran Shust
Co-founder & CEO
Founder
Avi Wortzel
Co-founder & CPO/CTO
Founder
Shay Horovitz
Co-founder & CSO
Founder
Elad Shmilovich
VP Marketing
Internal
Created by
Yanina Wainscheinker (yanina.wain@gmail.com)
Created
2016-05-30T00:00:00.000Z
Last editor
Matan Eblagon (matane@sncentral.org)
Status
Acquired by Trivago on Aug, 2025
Finder · Holisto · 2026