Trax Retail
Formerly Trax Technology Solutions
Cloud-based Retail Management Solutions
Startup E Business Software Est. 2010
Total Raised
$1.01B
E
Last Round
$50M
10 rounds
Investors
13
13 public
Team
7
500+ employees
Confidence
102/100
News
32
articles
About
Trax specializes in providing image-recognition technology and market data services for tier-one manufacturers. Trax enables in-store execution controls and the ability to unlock revenue opportunities at all points of sale. The company’s technology can be integrated as a plug-in with existing merchandising or retail execution systems. The Trax platform utilizes iOS, Android, and Windows smartphones and tablets to capture images of retail shelves. Analysis within the Trax cloud provides immediate, actionable mobile reports to sales reps and aggregated web reports to management teams. Trax is an OEM partner with more than 25 retail solution providers, and many brands use Trax to manage their in-store execution and increase revenues, including Coca-Cola, AB InBev, Nestl, and Henkel. Frost & Sullivan chose Trax as the winner of its 2017 New Product Innovation Award, and Trax has been ranked among the top 25 fastest-growing companies on the Deloitte Technology Fast 500 list.
Classification
Sector
Business SoftwareSales & Marketing Solutionse-Commerce Tools
Core Technology
Artificial IntelligenceImage RecognitionMachine LearningComputer Vision
Target Customer
Commerce & RetailConsumer Goods
Business Model
B2B
Tags
machine-learningimage-recognitionretailsaasreal-timemobile-applicationsimage-processingcomputer-visionunicorn-2019artificial-intelligencefood-and-beveragebrandingretail-technologymarketingbusiness-intelligence
Funding & Events
Nov 2023
Debt Financing $50M
Deutsche Bank
Mar 2021
Undisclosed Round $2M
Big-Tech R&D 50
Mar 2020
M&A Undisclosed
Jun 2019
M&A Undisclosed
Jun 2017
D Round $64M
Warburg Pincus
Jun 2016
C Round $40M
Broad Peak Investment
Jul 2019
D Round $100M
Hopu Investments
Jul 2019
M&A Undisclosed
Jul 2018
E Round $125M
DC Thomson (UK), Boyu Capital
Jan 2018
M&A Undisclosed
Feb 2020
M&A Undisclosed
Feb 2017
D Round $19.5M
Investec
Dec 2014
D Round $15M
Broad Peak Investment
Aug 2013
Undisclosed Round $6.6M
Apr 2021
E Round $640M
SoftBank Vision Fund (Lead), Sony Innovation Fund, OMERS, Skywell Capital Partners, BlackRock
News (32)
Jan 23, 2025 · www.israel21c.org
growth-positive
3 Israeli companies win 2025 BIG Innovation Awards - ISRAEL21c
Product Stage
May 29, 2024 · www.calcalistech.com
growth-negative
Unicorn Trax founders to retire from daily operations, retain board positions | CTech
Management ChangesLayoffs
Nov 8, 2023 · finance.yahoo.com
growth-positive
Trax Secures $50 Million in Funding to Revolutionize AI-Driven Merchandising and Image Recognition for Retail
Investment
Sep 29, 2023 · www.prweb.com
growth-positive
Trax Announces Trax Connector on Salesforce AppExchange, the World's Leading Enterprise Cloud Marketplace
PartnersCustomers
Nov 22, 2022 · www.calcalist.co.il
Growth-Negative
Unicorn Trax embarks on another round of layoffs, parting with 8% of workforce | CTech
LayoffsInvestment
Aug 30, 2022 · www.calcalist.co.il
Growth-Positive
Attention shoppers: Israeli startups putting the 'AI' in 'retail' management | CTech
CustomersExpand
Jun 20, 2022 · en.globes.co.il
growth-negative
Retail analytics co Trax laying off over 100
LayoffsInvestment
Feb 8, 2022 · www.calcalistech.com
growth-positive
Retail analytics Unicorn Trax targeting $3-3.5 billion Nasdaq IPO
Public TradingInvestmentLayoffs
Apr 7, 2021 · en.globes.co.il
growth-positive
Retail analytics company Trax raises $640m at $2b valuation
Investment
Jan 21, 2021 · www.calcalist.co.il
growth-negative
מייסד ומנכ"ל טראקס פורש מניהול החברה
Management ChangesLayoffsPublic Trading
Jan 20, 2021 · en.globes.co.il
growth-negative
Trax plans New York IPO at $2b valuation, Israel layoffs
LayoffsPublic TradingAcquisition
Dec 14, 2020 · www.calcalistech.com
growth-positive
The pandemic has caused "growing mental and emotional exhaustion", observes Trax HR head
AcquisitionManagement Changes
Aug 11, 2020 · www.calcalistech.com
Growth-Positive
Brick and mortar shops are here to stay, says CEO of retail analytics company Trax
CustomersInvestmentPublic TradingLayoffs
May 3, 2020 · www.calcalistech.com
growth-negative
Israel-based Trax Lays Off 120 Workers in Wake of Covid-19 Hardships
LayoffsAcquisitionInvestment
Mar 11, 2020 · www.calcalistech.com
growth-positive
Retail Analytics Company Trax Acquires Survey.Com
Acquisition
Feb 17, 2020 · www.calcalistech.com
Growth-Positive
Retail Analytics Company Trax Acquires Image Recognition Company Qopius
Acquisition
Jul 29, 2019 · www.calcalistech.com
growth-positive
Retail Analytics Company Trax Acquires Image Recognition Company Planorma
AcquisitionInvestment
Jul 22, 2019 · en.globes.co.il
growth-positive
Retail analytics co Trax raises $100m
InvestmentExpand
Jul 17, 2019 · en.globes.co.il
growth-positive
Meet Yigal the robot - Shufersal's shelf re-stocker
PartnersExpand
Jun 24, 2019 · en.globes.co.il
growth-positive
Trax buys Shopkick for $200m
AcquisitionExpand
+ 12 more articles
Details
Product Stage
Released
Employees
500+
Exact Count
836
District
Center District
Founded
2010
Registrar
514808617
Crunchbase
traxretail
Locations
Yigal Alon Street 114, Tel Aviv-Yafo, Israel
22 W 19th St, New York, NY, USA
Kingdom Street, London, UK
33 Bloor St E, Toronto, ON, Canada
2317 Broadway Street, Redwood City, CA, USA
Avenida Brigadeiro Faria Lima, 1485 - Pinheiros, So Paulo - State of So Paulo, Brazil
111 Cecil Street, South Melbourne VIC, Australia
10 N Martingale Rd, Schaumburg, IL, USA
Roma Nte., Ciudad de Mxico, CDMX, Mexico
333 Huaihai Road (M), Xuhui District, Shanghai, China
655 Montgomery Street, San Francisco, CA, USA
65 Chulia Street, OCBC Centre, Singapore
Chiyoda, Tokyo, Japan
22 W 19th St, New York, NY, USA
38 Rue Breguet, 75011 Paris, France
225 Chaoyang North Road, Chaoyang District, Beijing, China
Budapest, Rkczi t 42, 1072 Hungary
Presnenskaya Naberezhnaya, 12, Moscow, Russia
1960 Satellite Blvd, Duluth, GA 30097, USA
Links
Website
LinkedIn
Twitter
Facebook
Careers
Admin
Last Update
Apr 6, 2025
Verified by
Yanina Wainscheinker
Claimed
Yes
Missing
markets
Team (7)
Joel Bar-El
Co-founder & Chairman
Founder
Justin Behar
Board Observer
Gary Laben
CEO
Dror Feldheim
Co-founder
Founder
Daniel Cohen
COO
David Gottlieb
Chief Revenue Officer
Fei Fei Ho
EVP Marketing & Communications