ViewersLogic is a company that offers single-source analytics using cookie technology to bridge TV viewing and online activity. They collect live, single-source data on consumer behavior across TV, web, and mobile platforms. This data allows users to understand the effectiveness of their marketing campaigns, optimize multimedia strategies, and gain insights into consumer behavior from media consumption to purchase. With ViewersLogic, businesses can optimize cross-media campaigns by understanding the consumer journey and identifying touchpoints that influence behavior. This merged description captures the core features and benefits of ViewersLogic while providing a concise overview of the company's offerings.