yellowHEAD is a performance marketing company that provides holistic digital marketing solutions with a focus on paid user acquisition, app store optimization, and search engine optimization. Its clients operate in a wide range of competitive markets, including gaming, eCommerce, and retail. The company is the developer of Alison, an AI engine that ingests cross-platform advertising data, analyzes creative content, and offers performance-enhancing insights. yellowHEAD solutions also incorporate a proprietary analytics tool that provides data visualization of the performance of marketing efforts across channels. yellowHEAD manages user acquisition activities for brands including Zynga, Procter & Gamble, Tinder, Airbnb, Warner Brothers, Playtika, and SciPlay.