Yo! Egg is developing a plant-based egg substitute designed for consumers who wish to enjoy a sunny-side-up egg without harming animals or the planet or having to compromise on appearance, flavor, texture, or nutritional value. The company's egg substitute can be incorporated into a wide variety of dishes across multiple cuisines and styles. In addition, the plant-based product is free of both cholesterol and egg-associated pathogens, such as salmonella.