Yotpo
eCommerce Marketing Platform
Startup F Business Software Est. 2011
Total Raised
$436M
F
Last Round
$30M
9 rounds
Investors
21
21 public
Team
3
500+ employees
Confidence
101/100
News
27
articles
About
Yotpo is the developer of a data-driven eCommerce marketing platform that offers solutions for customer reviews, visual marketing, customer loyalty, referral programs, and SMS marketing. The platform integrates with a variety of business tools, such as Google, Instagram, and other eCommerce platforms. The company's goal is to empower brands to grow their direct-to-consumer business through experiences that spark and sustain lasting customer loyalty. Yotpo customers include Rebecca Minkoff, MVMT, Bob's Discount Furniture, and Steve Madden.
Classification
Sector
Business SoftwareSales & Marketing Solutionse-Commerce Tools
Core Technology
Platforms & InterfacesMobileWeb
Target Customer
Commerce & RetailDistribution ChannelsDirect-to-consumerConsumer Goods
Business Model
B2B
Tags
saasrecommendationsseocustomer-engagementreviewssocial-marketingsocial-mediacontent-marketingcustomer-retentionecommerceunicorn-2021smbenterprisesonline-retailerssocial-advertisingcustomer-experiencemarketingartificial-intelligence
Funding & Events
Sep 2021
Undisclosed Round $30M
Shavit Capital Fund, Shopify
Oct 2012
Undisclosed Round $1.5M
Rhodium (Lead), 2B.VC, Zohar Gilon, Magna Capital Partners, Gandyr Investments, PLUS Ventures, Daniel Recanati
Nov 2017
D Round $51M
Claltech (Lead), Bessemer Venture Partners, Blumberg Capital, Rhodium, Vertex Ventures Israel, Vintage Investment Partners, Daniel Recanati
Mar 2021
F Round $230M
Bessemer Venture Partners (Lead), Tiger Global Management, Vertex Ventures Israel, Hanaco Ventures, Coin Ventures , Claltech
Jun 2016
C Round $22M
Bessemer Venture Partners, Innovation Endeavors, Marker, Access Industries, Vintage Investment Partners, Blumberg Capital
Jun 2015
B Round $15M
Access Industries, Vintage Investment Partners, Blumberg Capital, Marker, Innovation Endeavors
Jan 2020
M&A Undisclosed
Jan 2014
A Round $10.7M
Blumberg Capital, Rhodium, Oliver Jung, Daniel Recanati, Zohar Gilon, 2B.VC, Magna Capital Partners, Gandyr Investments, PLUS Ventures
Aug 2020
E Round $75M
Bessemer Venture Partners (Lead), Access Industries, Hanaco Ventures, Vertex Ventures Israel
Aug 2018
M&A $16M
Apr 2025
M&A Undisclosed
Apr 2011
Seed $800K
PLUS Ventures, 2B.VC
News (27)
Aug 5, 2025 · www.calcalistech.com
growth-negative
Move affects 34% of global workforce as unicorn refocuses on core products and AI-led strategy.
LayoffsCustomersPartners
Aug 5, 2025 · en.globes.co.il
growth-negative
Introduction of AI technologies and selling divisions will streamline the company.
LayoffsAcquisitionProduct Stage
Apr 6, 2025 · www.calcalistech.com
The startup raised $8.5 million to reinvent SaaS revenue, but struggled to find a sustainable business model.
Apr 25, 2023 · officesnapshots.com
growth-positive
Office Tour: Yotpo Offices - Tel Aviv
Partners
Nov 16, 2022 · www.calcalist.co.il
growth-negative
"אחד הימים הקשים מאז הקמת החברה": יוטפו מפטרת 9% מעובדיה | כלכליסט
Layoffs
Oct 19, 2021 · www.globes.co.il
כיצד יוטפו הישראלית הרוויחה מקרב התרנגולות בין אפל לפייסבוק
Sep 23, 2021 · www.prnewswire.com
growth-positive
Yotpo Unveils New Partner Portal As the Number of Active eCommerce Ecosystem Partners Spiked 68% Over the Past 12 Months
PartnersCustomers
Sep 9, 2021 · en.globes.co.il
growth-positive
Shopify invests $30m in Israeli startup Yotpo
PartnersInvestment
Aug 2, 2021 · www.calcalistech.com
growth-positive
Yotpo heading to Nasdaq at $2.5 billion valuation
Public TradingExpand
Mar 18, 2021 · www.calcalistech.com
growth-positive
Yotpo raises $230 million to become Israel's newest unicorn
Expand
Feb 28, 2021 · www.calcalistech.com
growth-positive
Yotpo seeking unicorn status with new $200 million funding round
InvestmentExpand
Aug 4, 2020 · en.globes.co.il
growth-positive
Yotpo raises $75m at valuation of nearly $1b
InvestmentExpand
Aug 4, 2020 · www.calcalistech.com
growth-positive
E-commerce marketing platform Yotpo completes $75 million financing round
InvestmentExpand
Jul 9, 2020 · www.prnewswire.com
growth-positive
UPS & Yotpo Join Forces To Offer eCommerce Marketing Solutions and Shipping to Small And Medium-Sized Businesses
Partners
Jan 29, 2020 · www.calcalistech.com
growth-positive
Marketing Startup Yotpo Acquires SMS Marketing Company SMSBump
Acquisition
Jun 26, 2019 · www.prnewswire.com
growth-positive
Yotpo Launches Intelligent Automation Enhancements for SAP Commerce Cloud to Help Brands Elevate the Customer Experience
Partners
Oct 9, 2018 · www.calcalistech.com
growth-positive
Ecommerce Company Magento Announces Strategic Partnership with Marketing Startup Yotpo
Partners
Aug 9, 2018 · en.globes.co.il
growth-positive
Israeli user content co Yotpo buys US co Swell Rewards
Acquisition
May 18, 2018 · martechseries.com
growth-positive
Interview with Tomer Tagrin, Co-founder and CEO, Yotpo
Customers
Nov 8, 2017 · www.globes.co.il
growth-positive
Consumer review platform co Yotpo raises $51m
InvestmentExpand
+ 7 more articles
Details
Product Stage
Released
Employees
500+
Exact Count
939
District
Center District,North District
Founded
2011
Registrar
514548767
Crunchbase
yotpo
Locations
HaKidma St 3, Yokne'am Illit, Israel
HaMasger St 35, Tel Aviv-Yafo, Israel
3300 N Interstate Hwy 35, Austin, TX 78705, USA
bulevard "Cherni vrah" 51, Sofia, Bulgaria
400 Lafayette St, New York, NY 10003, USA
223 Liverpool St, Darlinghurst Sydney, NSW 2010, Australia
131 Finsbury Pavement, London EC2A 1NS, United Kingdom
Links
Website
LinkedIn
Twitter
Facebook
Careers
Admin
Last Update
Jan 26, 2025
Verified by
Yanina Wainscheinker
Claimed
Yes
Missing
markets
Team (3)
Tomer Tagrin
Co-founder & CEO
Founder
Omri Cohen
Co-founder & COO
Founder
Hila Irom
Global People Director