YouAppi
Mobile Marketing Platform
Startup Acquired Business Software Est. 2011 Acquired
Total Raised
$18.1M
Acquired
Last Round
$13.1M
4 rounds
Investors
8
8 public
Team
5
51-200 employees
Confidence
94/100
News
25
articles
Patents
1
About
YouAppi is a leading mobile in-app advertising and retargeting company. Through its DSP, YouAppi offers a 2.5x uplift by effectively connecting people to apps and ensuring the retention of engaged mobile users. The company's programmatic mobile app retargeting products prioritize your app's visibility, ensuring it remains top of mind for users. With a holistic marketing funnel approach, YouAppi activates and retains valuable users, re-engages dormant ones, and consistently grows app revenue. Their tailored solutions, combined with transparent reporting, go beyond mere downloads, emphasizing user engagement and loyalty. YouAppi is now part of Affle Digital, a global digital marketing solutions company.
Classification
Sector
Business SoftwareSales & Marketing SolutionsAdvertising Platforms
Core Technology
Platforms & InterfacesMobile
Target Customer
ConsumersProfessionals & Gig EconomyOnline RetailersEnterprise & Professional ServicesEnterprisesCommerce & RetailDistribution ChannelseCommerce PlatformsConsumer GoodsMedia & EntertainmentPublishing
Business Model
B2B
Funding & Events
Oct 2014
A Round $3M
2B.VC, Glilot Capital Partners, Flint Capital
May 2023
Exit $45M
Jun 2013
Seed $1M
Glilot Capital Partners
Jul 2012
Seed $1M
Undisclosed Investor(s)
Feb 2016
B Round $13.1M
Global Brain Corporation, Hawk Ventures, Glilot Capital Partners, Emery Capital, Flint Capital, AltaIR Capital
News (25)
Sep 11, 2025 ยท www.calcalistech.com
growth-positive
Former YouAPPi CEO and Zoomin COO raise $4M for AI real estate platform | CTech
Investment
May 24, 2023 ยท www.einpresswire.com
growth-positive
Affle to acquire YouAppi, a global gaming focused programmatic mobile app marketing platform
Acquisition
Apr 27, 2023 ยท www.calcalistech.com
growth-positive
Adtech startup YouAppi being acquired in $110 million deal | CTech
Acquisition
Oct 19, 2022 ยท martechseries.com
growth-positive
YouAppi on AppsFlyer's Performance Index 15 for Remarketing
CustomersPartners
May 1, 2022 ยท www.themarker.com
growth-positive
"ื—ื–ื•ืจ ืฉื ื™ืช": ื›ืš ื”ืฆืœื™ื—ื” YouAppi ืžืจืขื ื ื” ืœื”ืžืฆื™ื ืืช ืขืฆืžื” ืžื—ื“ืฉ ื‘ืชื—ื•ื ื”ืจื™ื˜ืจื’ื˜ื™ื ื’ ื‘ืžื•ื‘ื™ื™ืœ
LayoffsExpand
Nov 2, 2021 ยท www.calcalist.co.il
growth-positive
"ื‘ื™ื ื” ืžืœืื›ื•ืชื™ืช ืžื—ื–ื™ืจื” ืืช ื”ืœืงื•ื—ื•ืช ื•ืžื’ื‘ื™ืจื” ืืช ื”ืจื•ื•ื—ื™ื•ืช" ื›ืœื›ืœื™ืกื˜
Customers
Aug 22, 2021 ยท www.pc.co.il
growth-positive
ืื™ืœื™ื” ื›ื•ืชืœ ืžื•ื ื” ืœืกืžื ื›"ืœ ืžื•"ืค ื‘ื™ื•ืืคื™ -
PartnersInvestment
Jul 28, 2021 ยท www.prnewswire.com
growth-positive
YouAppi Integrates With Vungle for High-Quality Global Video Inventory, Experiences 1,441% In Growth Since January 2020
Partners
Mar 24, 2021 ยท www.prnewswire.com
growth-positive
YouAppi Reveals Proprietary Contextual Targeting Algorithm Ahead of Apple's IDFA Changes With iOS14
Customers
Feb 11, 2020 ยท www.globenewswire.com
growth-positive
YouAppi Integrates AppsFlyer's Audiences to Improve App Retargeting Performance
Partners
Feb 10, 2020 ยท martechseries.com
growth-positive
YouAppi Grows Marketing and Asia Teams in Q4 2019
Management ChangesExpand
Oct 8, 2019 ยท venturebeat.com
growth-positive
YouAppi: How ecommerce apps can get a 70% improvement in returning users
Customers
Mar 11, 2019 ยท www.prnewswire.com
growth-positive
zvelo Partners With YouAppi To Prevent Fraudulent Bot Traffic
Partners
Aug 28, 2018 ยท www.prnewswire.com
growth-positive
YouAppi Mobile Holiday Shopping Report: 'Tis the Season for Back to School or Cheerful Yule?
Customers
Jul 31, 2018 ยท www.prnewswire.com
growth-positive
YouAppi Unveils Major Upgrades To Its 360 Platform, Used By Nearly 500 Of The World's Most Prominent Global Brands
PartnersCustomers
Dec 7, 2017 ยท www.prnewswire.com
growth-positive
YouAppi Ranked Fourth On Deloitte Technology Fast 500โ„ข EMEA List
Investment
Sep 20, 2017 ยท www.prnewswire.com
growth-positive
YouAppi Delivers The Most Comprehensive Mobile Fraud Protection Suite, Powered By Dedicated Fraud Analytics Team
Partners
May 23, 2017 ยท www.prnewswire.com
growth-positive
YouAppi Opens New Office in Beijing, Achieving 500% Revenue Growth in 18 Months
Customers
Feb 18, 2016 ยท nocamels.com
growth-positive
Israeli startup YouAppi Raises $13.1M
Investment
Feb 17, 2016 ยท www.globes.co.il
growth-positive
Mobile customer acquisition co YouAppi raises $13.1m
InvestmentExpand
+ 5 more articles
Details
Product Stage
Released
Employees
51-200
Exact Count
66
District
Center District
Founded
2011
Registrar
514724749
Crunchbase
youappi
Locations
Ha-Tidhar St 5, Ra'anana, Israel
93 Jianguo Road, Dawang Road, Chaoyang, Beijing, China
Marunouchi, Chiyoda City, Tokyo 100-0005, Japan
Berlin, Germany
New York, NY, USA
101 California Street, San Francisco, CA, USA
30th Floor Noble House, Mega Kuningan. 2, Jl. DR. Ide Anak Agung Gde Agung No.Kav., RT.5, RT.5/RW.2, Kuningan, Kuningan Tim., Kecamatan Setiabudi, Kota Jakarta Selatan, Daerah Khusus Ibukota Jakarta 12950, Indonesia
Links
Website
LinkedIn
Twitter
Facebook
Careers
Admin
Last Update
Feb 3, 2025
Verified by
Yanina Wainscheinker
Claimed
Yes
Missing
tags, markets
Team (5)
Moshe Vaknin
Founder & CEO
Founder
Ofer Garnett
Co-founder (No longer with the company)
Founder
Gur Lavie
Co-founder (No longer with the company)
Founder
Nancy Roberts
Chief Marketing Officer and Managing Director, North America
Meiry Vaknin
VP Strategic Partnerships
Internal
Created by
Tamar Weiss (tamar.e.weiss@gmail.com)
Created
2014-07-14T00:00:00.000Z
Last editor
Jenny Sotnik-Talisman (jenny.sotnik@sncentral.org)
Status
Acquired by Affle on May, 2023