Animo News
4 articles
growth-positive
איך לפרוץ את גבולות השיווק באופליין עם דאטה מתקדם | איגוד השיווק הישראלי
ANIMO, an Israeli startup, is revolutionizing offline marketing by using advanced Big Data and Machine Learning technologies to accurately measure the effectiveness of traditional media campaigns such as TV, radio, and billboards. This allows marketers to optimize their budgets and improve ROI, similar to digital marketing strategies. Leading brands like Menora, Eldan, Meitav, and Amisragas are already leveraging these technologies to enhance their marketing performance. By integrating data from various sources, ANIMO provides insights into which campaigns and media channels yield the highest effectiveness, enabling brands to allocate their marketing budgets more efficiently.
growth-positive
פרק 350 בפודקאסט השיווק: אופיר בן יהונתן ונועם גכטמן, מייסדי אנימו (Animo) - מנהלי שיווק מצייצים
The article discusses a podcast episode featuring Ophir Ben Yehonatan and Noam Gechtman, founders of Animo, a company that is making waves in the advertising world. The podcast, hosted by Avi Zitan, is part of a series that delves into the personal and professional lives of leading marketing figures. Animo is praised for its innovative solutions in advertising, which are described as groundbreaking and transformative. The company is seen as having cracked the atom of the advertising world, indicating a significant positive impact and potential for success.
growth-positive
איך מודדים את אפקטיביות הפרסום בקמפייני אופליין? - וואלה שיווק ודיגיטל
The article discusses the challenges and innovations in measuring advertising effectiveness in a world where user privacy is increasingly prioritized. Traditional offline advertising has struggled with measurement challenges, while online advertising was once considered ideal for tracking. However, technological and regulatory changes have limited tracking capabilities, prompting companies to adopt innovative solutions. Google and Meta have developed AI-based models to address these challenges. Animo, an Israeli startup, has created technology using machine learning and predictive analytics to analyze offline campaign effectiveness. This technology allows advertisers to gain deep insights into campaign performance, similar to online advertising. The article emphasizes the importance of balancing advertisers needs with user privacy and highlights the role of AI and statistical models in achieving this balance.
growth-positive
הסטארט-אפ שמפצח כמה מכירות מייצרים שלטי חוצות ופרסומות
Animo, a start-up founded by Ophir Ben Yehonatan and Noam Gechtman, is using AI to measure the effectiveness of traditional advertising campaigns. The companys system connects to the clients data and external systems to measure the relationship between media activity and engagement. Animos tool allows clients to see where their money is most effective in real time and make decisions about their campaign based on this. The company has already seen success with clients such as Eldan, Menorah and Meitav, and is planning to expand into the German and English markets.
CustomersExpand
