Anzu.io Overview
Anzu is the most advanced intrinsic in-game ad solution for mobile, PC, and console. Anzu’s in-game ads put players first and help advertisers reach audiences programmatically in a non-disruptive and highly engaging way. A patented 3D ad tracking engine, the first to bring viewability measurement in-game, and partnerships with trusted AdTech vendors make Anzu the preferred in-game advertising partner. Backed by WPP, Sony Innovation Fund, NBCUniversal, Samsung Next, Bandai Namco Entertainment 021 Fund, PayPal Ventures and many other prominent investors, Anzu is on a mission to make advertising in games better.
Cumulative Funding Raised Over Time ($)
$6.5MAug 2019
$8.0MDec 2016
$17.0MFeb 2021
$45.0MJun 2023
$65.0MMar 2022
Latest News
growth-positive
Anzu completes $48 million Series B for in-game advertising solution | CTech
Israeli startup Anzu has raised $48 million in a Series B funding round led by Emmis Corporation. The funding will be used to further develop Anzus intrinsic in-game advertising solution for mobile, PC, console, and the metaverse. The company aims to help advertisers reach audiences programmatically in a non-disruptive and engaging way. Anzu has raised a total of $65 million to date and employs 100 people. The funding round includes investments from PayPal Ventures, Evolution, Simon Equity Partners, and Bandai Namco Entertainment 021 Fund. Anzus CEO, Itamar Benedy, believes that in-game advertising has the potential to be a multi-billion dollar market and that the company is well-positioned to take advantage of this opportunity.
Investment
growth-positive
Anzu and Livewire Announce Partnership for Germany as Part of Global Expansion
Anzu, an in-game advertising solution, and Livewire, a global gametech and gaming marketing company, have announced a multi-year partnership in Germany. This partnership builds on the success Anzu has seen in the region, helping brands like Deutsche Telekom, Vodafone, and Sparkasse connect with gamers through in-game advertising across various platforms. The partnership will allow more brands to reach gamers via non-intrusive in-game ad placements. Anzu recently received a patent for its ad tracking technology, which monitors the viewability of ad campaigns based on various factors.
PartnersCustomersInvestment
growth-positive
Anzu closes its latest funding round with $20M raised
Anzu.io, the in-game advertising platform, has announced a funding round led by NBCUniversal and HTC, raising its total capital to $37 million. Other investors include Sony, WPP, Riot Games Marc Merrill, and the Chicago Cubs. The funding will be used to expand Anzus in-game advertising solution and help advertisers navigate immersive, digitally-connected spaces. The partnership with NBCUniversal focuses on content, while HTC recognizes Anzus unobtrusive integration for successful ads. Anzu.io remains an independent company, with all investors acting as strategic partners. The article discusses the emerging metaverse and the importance of in-game advertising in virtual spaces.
Investment
growth-positive
Anzu taps Human Security's anti-fraud protection for in-game ads
Anzu has partnered with Human Security to bring antifraud protection to its in-game advertising platform. Human Securitys solutions will help detect and prevent fraudulent traffic within Anzus programmatic advertising. The partnership aims to create a safer space for advertisers and publishers to effectively reach gamers. Anzu recently earned industry certifications for brand safety and fraud prevention. The company is committed to promoting a safe and fraud-free ecosystem in the advertising industry. Human Security is accredited by the Media Rating Council for coverage against invalid traffic. The partnership will protect customers and partners from emerging forms of in-game fraud while ensuring filtering and measurement across the platform.
Partners
growth-positive
Anzu.io raises $9 million for in-game ad platform
Anzu.io has raised $9 million in funding for its platform for in-game advertising. The company aims to seamlessly integrate digital ads into gameplay without disrupting the user experience and measures ad effectiveness with real-time analytics. The funding will be used to fuel the companys commercial growth and expand its sales and marketing activities globally. Anzu.ios clients include game publishers Ubisoft, Lion Castle, and Nacon, and brands such as Pepsico, Samsung, American Eagle, and Vodafone. The company plans to hire more employees in the U.S. and grow its sales and marketing teams. The investors in this funding round include Bitkraft Ventures, HBSE Ventures, WPP, Sony Innovation Fund, and others.
Investment
| Sector | Business Software |
Funding
| Total funding | $65M |
| Last funding | $28M |
| Stage | B |
| Rounds | 5 |
| Investors | 19 |
Team Members
11
Employees: 51-200
Web & Social Links
| Website | www.anzu.io |
| Careers | Careers page |
Locations
Beit Rubinstein, Lincoln St 20, Tel Aviv-Yafo, 6713412, Israel
Chicago, IL, USA
Bloomsbury Way, London WC1A, UK
New York, NY, USA
Los Angeles, CA, USA
Photos & Videos
2 item(s)
Anzu.io Business
Business models
B2B
Product stage
Released
Employees
51-200
Sector
Business SoftwareSales & Marketing SolutionsAdvertising PlatformsTarget Customer
ConsumersRecreational & LifestyleGamersEnterprise & Professional ServicesSoftware DevelopmentCommerce & RetailConsumer GoodsToys & GamesMedia & EntertainmentPublishingCore Technology
Simulation & ImagingVirtual RealityTags (2)
metaverseadtechGeographic Markets
AmericasEuropeJapanAnzu.io Financials
$65M
Total funding
Undisclosed
Capital raised
$28M
Last funding
B
Funding stage
5
Total rounds
19
Investors
Cumulative Funding Raised Over Time ($)
$6.5MAug 2019
$8.0MDec 2016
$17.0MFeb 2021
$45.0MJun 2023
$65.0MMar 2022
Private Equity Funding
B Round
Jun 2023
$28M
Emmis Corporation (Lead)
,
Simon Equity Partners, Evolution Venture Capital Fund, PayPal Ventures, Bandai Namco Entertainment 021 Fund, Samsung Next TLV
B Round
Mar 2022
$20M
NBCUniversal (Lead)
,
BITKRAFT Esports Ventures, HBSE Ventures, The Chicago Cubs, Alumni Ventures, Goal Ventures, Marc Merrill, HTC Vive X, WPP PLC, Sony Innovation Fund
A Round
Feb 2021
$9M
BITKRAFT Esports Ventures (Lead)
,
Gaingels, HBSE Ventures, WPP PLC, Marc Merrill, Alumni Ventures, The Chicago Cubs, Sony Innovation Fund, Goal Ventures
A Round
Aug 2019
$6.5M
BITKRAFT Esports Ventures (Lead)
,
Axel Springer SE, WPP PLC
Seed
Dec 2016
$1.5M
Undisclosed Investor(s)
Anzu.io Lifecycle
Cumulative Funding Raised Over Time
$6.5MAug 2019
$8.0MDec 2016
$17.0MFeb 2021
$45.0MJun 2023
$65.0MMar 2022
All Events
B Round
Jun 2023
$28M
Emmis Corporation (Lead)
,
Simon Equity Partners, Evolution Venture Capital Fund, PayPal Ventures, Bandai Namco Entertainment 021 Fund, Samsung Next TLV
B Round
Mar 2022
$20M
NBCUniversal (Lead)
,
BITKRAFT Esports Ventures, HBSE Ventures, The Chicago Cubs, Alumni Ventures, Goal Ventures, Marc Merrill, HTC Vive X, WPP PLC, Sony Innovation Fund
A Round
Feb 2021
$9M
BITKRAFT Esports Ventures (Lead)
,
Gaingels, HBSE Ventures, WPP PLC, Marc Merrill, Alumni Ventures, The Chicago Cubs, Sony Innovation Fund, Goal Ventures
A Round
Aug 2019
$6.5M
BITKRAFT Esports Ventures (Lead)
,
Axel Springer SE, WPP PLC
Seed
Dec 2016
$1.5M
Undisclosed Investor(s)
Anzu.io News
16 articles
growth-positive
Anzu completes $48 million Series B for in-game advertising solution | CTech
Israeli startup Anzu has raised $48 million in a Series B funding round led by Emmis Corporation. The funding will be used to further develop Anzus intrinsic in-game advertising solution for mobile, PC, console, and the metaverse. The company aims to help advertisers reach audiences programmatically in a non-disruptive and engaging way. Anzu has raised a total of $65 million to date and employs 100 people. The funding round includes investments from PayPal Ventures, Evolution, Simon Equity Partners, and Bandai Namco Entertainment 021 Fund. Anzus CEO, Itamar Benedy, believes that in-game advertising has the potential to be a multi-billion dollar market and that the company is well-positioned to take advantage of this opportunity.
Investment
growth-positive
Anzu and Livewire Announce Partnership for Germany as Part of Global Expansion
Anzu, an in-game advertising solution, and Livewire, a global gametech and gaming marketing company, have announced a multi-year partnership in Germany. This partnership builds on the success Anzu has seen in the region, helping brands like Deutsche Telekom, Vodafone, and Sparkasse connect with gamers through in-game advertising across various platforms. The partnership will allow more brands to reach gamers via non-intrusive in-game ad placements. Anzu recently received a patent for its ad tracking technology, which monitors the viewability of ad campaigns based on various factors.
PartnersCustomersInvestment
growth-positive
Anzu closes its latest funding round with $20M raised
Anzu.io, the in-game advertising platform, has announced a funding round led by NBCUniversal and HTC, raising its total capital to $37 million. Other investors include Sony, WPP, Riot Games Marc Merrill, and the Chicago Cubs. The funding will be used to expand Anzus in-game advertising solution and help advertisers navigate immersive, digitally-connected spaces. The partnership with NBCUniversal focuses on content, while HTC recognizes Anzus unobtrusive integration for successful ads. Anzu.io remains an independent company, with all investors acting as strategic partners. The article discusses the emerging metaverse and the importance of in-game advertising in virtual spaces.
Investment
growth-positive
Anzu taps Human Security's anti-fraud protection for in-game ads
Anzu has partnered with Human Security to bring antifraud protection to its in-game advertising platform. Human Securitys solutions will help detect and prevent fraudulent traffic within Anzus programmatic advertising. The partnership aims to create a safer space for advertisers and publishers to effectively reach gamers. Anzu recently earned industry certifications for brand safety and fraud prevention. The company is committed to promoting a safe and fraud-free ecosystem in the advertising industry. Human Security is accredited by the Media Rating Council for coverage against invalid traffic. The partnership will protect customers and partners from emerging forms of in-game fraud while ensuring filtering and measurement across the platform.
Partners
growth-positive
Anzu.io raises $9 million for in-game ad platform
Anzu.io has raised $9 million in funding for its platform for in-game advertising. The company aims to seamlessly integrate digital ads into gameplay without disrupting the user experience and measures ad effectiveness with real-time analytics. The funding will be used to fuel the companys commercial growth and expand its sales and marketing activities globally. Anzu.ios clients include game publishers Ubisoft, Lion Castle, and Nacon, and brands such as Pepsico, Samsung, American Eagle, and Vodafone. The company plans to hire more employees in the U.S. and grow its sales and marketing teams. The investors in this funding round include Bitkraft Ventures, HBSE Ventures, WPP, Sony Innovation Fund, and others.
Investment
growth-positive
Partnership between Anzu.io and Digiseg brings cookie-less consumer data to in-game advertising
Anzu.io, an advanced in-game advertising platform, has announced a partnership with Copenhagen-based Digiseg, a company that provides precise, cookie-free data. This partnership aims to enhance the value of digital campaigns for in-game advertisers by allowing them to target and retarget the right gaming audiences. The collaboration will give advertisers an edge in the gaming market, which is increasingly being included in brand advertisers strategies. Digisegs technology will enable segmentation of in-game traffic, identifying consumer needs based on household characteristics.
Partners
growth-positive
Ubisoft and In-game Advertising Platform Anzu.io Brings Blended In-Game Ads Into Trackmania
Anzu.io has partnered with Ubisoft to bring dynamic, blended banner and video brand ads to the hit PC racing game Trackmania. This collaboration represents a major development in the relationship between brands and games. Anzu.ios innovative in-game advertising platform enhances the gaming experience by placing ads naturally on in-game objects. The partnership aims to create a new ecosystem for game developers and brands to experience efficient and scalable in-game advertising, driving new revenue streams. Anzu.io has also received an ISO 27001 certificate and established partnerships with fraud-detection solution Forensiq, ad verification solution CHEQ, and Nielsen Connectivity for campaign effectiveness measurement.
Partners
growth-positive
Anzu.io and Dutch Game Publisher Lion Castle Form Exclusive Partnership to Bring Immersive Ads Inside Three Premium Console Gaming Titles
Anzu, a leading in-game advertising solution, and Dutch game publisher Lion Castle have announced a new exclusive partnership. Three premium Lion Castle titles, including Slide Stars, Speed 3: Grand Prix, and Taxi Mayhem will now feature ultra-realistic in-game video and banner ads from global advertisers on game consoles. The ads will provide visibility to world-class brands while bringing a new, non-disruptive revenue stream to Lion Castle. Anzus technology allows Lion Castle to integrate real-life authentic brands into their games to improve the overall experience.
Partners
growth-positive
Anzu.io Is the First In-Game Advertising Platform to Receive Security Audit
Anzu.io, an in-game advertising company, has become the first and only company in its industry to receive ISO 27001 certification. This certification ensures that Anzu handles data in accordance with the highest security standards, providing confidence to advertisers and game developers. The certification is significant for the gaming industry as more AAA games require ISO certification from their tech vendors. Anzus commitment to data security is further demonstrated through its partnership with cybersecurity firm Forensiq for fraud detection. The companys co-founder emphasizes the importance of privacy and security and expresses pride in achieving this milestone. The article highlights Anzus growth in the booming in-game advertising industry and the increased demand for security standards.
CustomersPartners
growth-positive
Anzu.io and Nielsen Team to Bring Advanced Brand Lift Measurement to In-Game Advertising
Anzu.io has partnered with Nielsen Connectivity to bring advanced advertising effectiveness measurement and optimization to in-game ad campaigns. This collaboration will drive a new wave of investment in video game advertising. Anzu will enable media sellers to measure the performance of advertising campaigns quickly and effectively, increasing value for brands and agencies. Advertisers within the Anzu network will benefit from brand lift measurement and ad verification. The partnership aims to make in-game advertising more effective, leading to increased advertiser confidence and investment. Anzu previously launched a successful ad verification campaign with Cheq.ai and partnered with Forensiq for fraud detection in in-game advertising.
PartnersInvestment
growth-positive
Anzu.io Partners With Forensiq
In-game advertising platform Anzu.io has announced a partnership with fraud-prevention solution Forensiq to collaborate on fraud detection for in-game advertising. The partnership aims to detect and score general invalid traffic (GIVT) and sophisticated invalid traffic (SIVT) across PC, console, and mobile platforms. Ad fraud is a major concern in digital advertising, with a global risk of loss amounting to $23 billion. Anzu.ios technology integrates immersive ads into gameplay, providing brand safety and viewability to console gaming. Forensiqs fraud-detection solution, which includes machine-learning algorithms, will help block fraud and secure ad inventory. The partnership aims to make in-game advertising more secure and valuable for brands and game studios.
Partners
growth-positive
Anzu.io raises $6.5 million for programmatic in-game ad platform
Anzu.io has raised $6.5 million in funding for its programmatic in-game advertising platform with real-time analytics. The funding will help expand market offerings and strengthen Anzu.ios presence in European and North American markets. Bitkraft Esports Ventures, WPP, and Axel Springer Digital Ventures participated in the funding round. Anzu.io integrates digital ads directly into gameplay without disrupting the user experience, creating personalized advertising experiences within games. The company aims to transform the gaming and esports industries into a premium revenue engine while enabling marketers to tap into pop culture through games.
InvestmentExpand
growth-positive
WPP Backs In-Game Ads Startup Anzu in $6.5 Million Round
London-headquartered advertising holding company WPP PLC has backed Tel Aviv-based adtech startup Anzu.io Inc. in a $6.5 million series A funding round. Anzu develops technology that optimizes common creative advertising elements and blends them into games without disrupting the user experience and gameplay. The funding round was led by Bitkraft Esports Ventures, with participation from Axel Springer SE. Anzus total funding raised to date is now $8 million.
Investment
growth-positive
First Group of 2019 Sprockit Participants announced for NAB Show
Sprockit has announced the first batch of participants for the 2019 NAB Show. These emerging companies will exhibit their technology in the Innovation Pipeline and have the opportunity to present in the Innovation Pipeline Theater. Sprockit participants have raised nearly $1 billion since 2013. Applications for companies to participate in the 2019 NAB Show will close on March 6.
Partners
VRFocus Chat Up With Anzu.Io To Learn About Their Latest Developments
Infusing Ads in VR: A Conversation with Anzu.io - AR Insider
Anzu.io Team
Employee Info
| Employees (range) | 51-200 |
| Exact count | 90 |
| Team members | 11 |
Similar Companies
Similar companies data is computed dynamically and not stored in the entity profile. This section requires implementing a similarity query (e.g. by classification overlap, sector, district).
This entity has 16 classification IDs that could be used for matching.
Anzu.io Internal
Recent Updates
No update log entries.
Note: Free-text notes visible in the original Finder "Internal" tab are not present in the imported profile data. Only the update audit log is available.
Admin Info
| Confidence | 92/100 |
| Missing | tags, markets |
| BI Verification | Jenny Sotnik-Talisman |
| Registrar ID | 515647808 |
| Crunchbase | anzu-3 |
| Last updater | Dana Arnon |
| Updater email | dana.arnon@mail.huji.ac.il |
| Last update | 2024-07-14T00:00:00.000Z |
| Created | 2017-01-09T00:00:00.000Z |
| Claimed | Yes |