appalgo Overview
appalgo is a global, audience-driven video ad exchange. The companys platform facilitates a valuable, brand-safe environment for clients across all devices. appalgo connects advertisers, app developers, and publishers with the mobile display inventory thats right for them. appalgo offers centralized global media buying using direct-managed publishers, app developers, and a cross-platform advertising network that is integrated with the leading RTB exchanges, ad networks, and Google AdWords.
Latest News
No news articles.
| Sector | Business Software |
Funding
| Total funding | Undisclosed |
| Last funding | Undisclosed |
| Stage | Mature |
| Rounds | 0 |
| Investors | 0 |
Team Members
3
Employees: 11-50
Web & Social Links
| Website | www.appalgo.com |
| Careers | Careers page |
Locations
Derech Menachem Begin 7, Ramat Gan, Israel
Photos & Videos
No files yet
appalgo Business
Business models
B2B
Product stage
Released
Employees
11-50
Sector
Business SoftwareSales & Marketing SolutionsAdvertising PlatformsTarget Customer
Commerce & RetailEnterprise & Professional ServicesMarketing & SalesAdvertisingSoftware DevelopmentMobile Software DevelopmentCore Technology
Platforms & InterfacesTags (13)
advertisingsaasmobile-advertisingmonetizationmedia-buyingmarketingcampaign-optimizationaudience-targetingreal-time-biddingadvertiserstargetingpublishersvideo-advertisingSolutions
{"title":"Gaming/Sports Betting","description":"Appalgo provides an AI-powered platform that automates and optimizes user acquisition campaigns for mobile apps, enabling companies like BetMGM to efficiently acquire high-value users at scale by leveraging real-time data and predictive analytics.","items":[{"name":"Revenue Growth","value":4,"titleTooltip":"Revenue Growth & Profitability","meterTooltip":{"title":"Transformative / Strategic","content":"Fundamental, high-value enhancement with far-reaching strategic importance."}},{"name":"Operational Efficiency","value":4,"titleTooltip":"Operational Excellence & Efficiency","meterTooltip":{"title":"Transformative / Strategic","content":"Fundamental, high-value enhancement with far-reaching strategic importance."}},{"name":"Customer Acquisition","value":5,"titleTooltip":"Customer Acquisition, Satisfaction & Loyalty","meterTooltip":{"title":"Disruptive / Paradigm-Shifting","content":"Revolutionary, industry-leading change that sets new benchmarks and norms."}},{"name":"Risk Mitigation","value":2,"titleTooltip":"Risk Mitigation & Business Resilience","meterTooltip":{"title":"Marginal / Localized","content":"Small, isolated improvement; measurable but not substantial."}},{"name":"Talent Development","value":3,"titleTooltip":"Talent Development & Employee Empowerment","meterTooltip":{"title":"Substantial / Core","content":"Clear, significant contribution; broad, tangible gains."}},{"name":"Agility & Innovation","value":4,"titleTooltip":"Strategic Agility & Innovation","meterTooltip":{"title":"Transformative / Strategic","content":"Fundamental, high-value enhancement with far-reaching strategic importance."}}]}
{"title":"Financial Services","description":"SBK partnered with AppAlgo to integrate its AI/ML-driven ASA Score, enabling more inclusive and accurate credit assessments for the unbanked and underbanked populations using alternative data.","items":[{"name":"Revenue Growth","value":4,"titleTooltip":"Revenue Growth & Profitability","meterTooltip":{"title":"Transformative / Strategic","content":"Fundamental, high-value enhancement with far-reaching strategic importance."}},{"name":"Operational Efficiency","value":3,"titleTooltip":"Operational Excellence & Efficiency","meterTooltip":{"title":"Substantial / Core","content":"Clear, significant contribution; broad, tangible gains."}},{"name":"Customer Acquisition","value":4,"titleTooltip":"Customer Acquisition, Satisfaction & Loyalty","meterTooltip":{"title":"Transformative / Strategic","content":"Fundamental, high-value enhancement with far-reaching strategic importance."}},{"name":"Risk Mitigation","value":4,"titleTooltip":"Risk Mitigation & Business Resilience","meterTooltip":{"title":"Transformative / Strategic","content":"Fundamental, high-value enhancement with far-reaching strategic importance."}},{"name":"Talent Development","value":2,"titleTooltip":"Talent Development & Employee Empowerment","meterTooltip":{"title":"Marginal / Localized","content":"Small, isolated improvement; measurable but not substantial."}},{"name":"Agility & Innovation","value":4,"titleTooltip":"Strategic Agility & Innovation","meterTooltip":{"title":"Transformative / Strategic","content":"Fundamental, high-value enhancement with far-reaching strategic importance."}}]}
{"title":"Home Security & Automation","description":"Appalgo's digital marketing agency services (Google Ads, SEO, content marketing) helped Mojo, a home security and automation company, significantly increase qualified leads, improve return on ad spend, and expand market share.","items":[{"name":"Revenue Growth","value":4,"titleTooltip":"Revenue Growth & Profitability","meterTooltip":{"title":"Transformative / Strategic","content":"Fundamental, high-value enhancement with far-reaching strategic importance."}},{"name":"Operational Efficiency","value":3,"titleTooltip":"Operational Excellence & Efficiency","meterTooltip":{"title":"Substantial / Core","content":"Clear, significant contribution; broad, tangible gains."}},{"name":"Customer Acquisition","value":4,"titleTooltip":"Customer Acquisition, Satisfaction & Loyalty","meterTooltip":{"title":"Transformative / Strategic","content":"Fundamental, high-value enhancement with far-reaching strategic importance."}},{"name":"Risk Mitigation","value":1,"titleTooltip":"Risk Mitigation & Business Resilience","meterTooltip":{"title":"Negligible / Incidental","content":"No discernible or only trivial positive effect; status-quo unchanged."}},{"name":"Talent Development","value":2,"titleTooltip":"Talent Development & Employee Empowerment","meterTooltip":{"title":"Marginal / Localized","content":"Small, isolated improvement; measurable but not substantial."}},{"name":"Agility & Innovation","value":3,"titleTooltip":"Strategic Agility & Innovation","meterTooltip":{"title":"Substantial / Core","content":"Clear, significant contribution; broad, tangible gains."}}]}
Use Cases
BetMGM Levels Up Their User Acquisition with appalgoSBK and appalgo Team Up for ASA ScoreMojo Wins with appalgo’s Agencyappalgo Financials
Undisclosed
Total funding
—
Capital raised
Undisclosed
Last funding
Mature
Funding stage
0
Total rounds
0
Investors
appalgo Lifecycle
appalgo News
0 articlesNo news articles.
appalgo Team
Employee Info
| Employees (range) | 11-50 |
| Exact count | 22 |
| Team members | 3 |
Similar Companies
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appalgo Internal
Recent Updates
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Admin Info
| Confidence | 96/100 |
| Missing | video or image, funding rounds, news, markets |
| BI Verification | Yanina Wainscheinker |
| Registrar ID | 514950047 |
| Crunchbase | appalgo |
| Phone | +972765401484 |
| Creator | Sharon Blatt |
| Creator email | dodasher1436@gmail.com |
| Last updater | Jenny Sotnik-Talisman |
| Updater email | jenny.sotnik@sncentral.org |
| Last update | 2023-05-03T00:00:00.000Z |
| Created | 2015-06-21T00:00:00.000Z |
| Claimed | Yes |