Appcharge Overview
Appcharge is the developing direct-to-consumer platform for mobile game publishers to scale paying user growth. Appcharge provides publishers with the capabilities to build customizable web stores using own brand assets, and optimize player retention through a library of personalized gamified offers, monetization and AI-driven features. Publishers that use Appcharge as their Merchant of Record additionally become financially compliant worldwide — gaining support in over 500 payment methods, 80 currencies, and more.
Cumulative Funding Raised Over Time ($)
$58.0MAug 2025
$66.0MDec 2022
$92.0MNov 2024
Latest News
growth-positive
Mobile games sales platform Appcharge raises $58m
Appcharge, an Israeli company specializing in a direct-to-consumer platform for mobile game publishers, has raised $58 million in a Series B funding round led by IVP, with participation from Playrix and other existing investors. This brings the total funding to $89 million. The company plans to use the funds to scale its platform and introduce new products to enhance customer engagement in the mobile gaming industry. Appcharge has experienced rapid growth, processing over $500 million in transactions and achieving a 14-fold increase year over year. The company has also launched new products, including an iOS Payments SDK and AppDirect, to support its DTC model.
InvestmentProduct StageCustomers
growth-positive
Mobile games D2C platform Appcharge nets $26 million Series A | CTech
Appcharge, a company specializing in Direct-To-Consumer platforms for mobile game publishers, announced a $26 million Series A funding round led by Creandum, with participation from Supercell, BITKRAFT Ventures, and others. This funding will help Appcharge scale its offerings to meet the growing demand from game studios aiming to increase revenue and player engagement. Appcharges platform enables mobile game publishers to sell virtual items directly to players, retaining up to 95% of revenue. The company powers web stores for major studios like Huuuge Games and AppLovin, processing over $200 million annually. This investment highlights the shift towards DTC models in the gaming industry, driven by regulatory changes and rising acquisition costs.
InvestmentCustomers
| Sector | Media & Entertainment Technologies |
Funding
| Total funding | $92M |
| Last funding | $58M |
| Stage | B |
| Rounds | 3 |
| Investors | 9 |
Team Members
2
Employees: 51-200
Web & Social Links
| Website | www.appcharge.com |
| Careers | Careers page |
Locations
Tel Aviv-Yafo, Israel
Photos & Videos
No files yet
Appcharge Business
Business models
B2B, B2B2C
Product stage
Released
Employees
51-200
Sector
Media & Entertainment TechnologiesDigital Content Engagement & EntertainmentTarget Customer
Media & EntertainmentGaming IndustryMobile GamingCore Technology
—Tags (3)
direct-to-consumeronline-shoppingmonetizationGeographic Markets
EuropeAustraliaAsiaAmericasAppcharge Financials
$92M
Total funding
Undisclosed
Capital raised
$58M
Last funding
B
Funding stage
3
Total rounds
9
Investors
Cumulative Funding Raised Over Time ($)
$58.0MAug 2025
$66.0MDec 2022
$92.0MNov 2024
Private Equity Funding
B Round
Aug 2025
$58M
IVP (Lead)
,
Supercell, Play Ventures, Playrix, Moneta Ventures, Smilegate, Creandum, Glilot Capital Partners, BITKRAFT Esports Ventures
A Round
Nov 2024
$26M
Moneta Ventures, BITKRAFT Esports Ventures, Glilot Capital Partners, Supercell, Play Ventures, Creandum
Seed
Dec 2022
$8M
Glilot Capital Partners, Play Ventures
Appcharge Lifecycle
Cumulative Funding Raised Over Time
$58.0MAug 2025
$66.0MDec 2022
$92.0MNov 2024
All Events
B Round
Aug 2025
$58M
IVP (Lead)
,
Supercell, Play Ventures, Playrix, Moneta Ventures, Smilegate, Creandum, Glilot Capital Partners, BITKRAFT Esports Ventures
A Round
Nov 2024
$26M
Moneta Ventures, BITKRAFT Esports Ventures, Glilot Capital Partners, Supercell, Play Ventures, Creandum
Seed
Dec 2022
$8M
Glilot Capital Partners, Play Ventures
Appcharge News
2 articles
growth-positive
Mobile games sales platform Appcharge raises $58m
Appcharge, an Israeli company specializing in a direct-to-consumer platform for mobile game publishers, has raised $58 million in a Series B funding round led by IVP, with participation from Playrix and other existing investors. This brings the total funding to $89 million. The company plans to use the funds to scale its platform and introduce new products to enhance customer engagement in the mobile gaming industry. Appcharge has experienced rapid growth, processing over $500 million in transactions and achieving a 14-fold increase year over year. The company has also launched new products, including an iOS Payments SDK and AppDirect, to support its DTC model.
InvestmentProduct StageCustomers
growth-positive
Mobile games D2C platform Appcharge nets $26 million Series A | CTech
Appcharge, a company specializing in Direct-To-Consumer platforms for mobile game publishers, announced a $26 million Series A funding round led by Creandum, with participation from Supercell, BITKRAFT Ventures, and others. This funding will help Appcharge scale its offerings to meet the growing demand from game studios aiming to increase revenue and player engagement. Appcharges platform enables mobile game publishers to sell virtual items directly to players, retaining up to 95% of revenue. The company powers web stores for major studios like Huuuge Games and AppLovin, processing over $200 million annually. This investment highlights the shift towards DTC models in the gaming industry, driven by regulatory changes and rising acquisition costs.
InvestmentCustomers
Appcharge Team
Employee Info
| Employees (range) | 51-200 |
| Exact count | 124 |
| Team members | 2 |
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Appcharge Internal
Recent Updates
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Admin Info
| Confidence | 80/100 |
| Missing | sector, video or image, markets, not claimed |
| BI Verification | Matan Eblagon |
| Registrar ID | 516592409 |
| Creator | Ortal Wein |
| Creator email | ortalw@sncentral.org |
| Last updater | Matan Eblagon |
| Updater email | matane@sncentral.org |
| Last update | 2025-08-13T00:00:00.000Z |
| Created | 2024-02-28T00:00:00.000Z |
| Claimed | Yes |