FirstImpression

FirstImpression Overview

FirstImpression offers a fast, flexible, easy solution that creates, manages, and monetizes any type of ad product in seconds. The company strives to be an all-inclusive toolbox for creating and monetizing the perfect display, video, and native ad products across all devices. FirstImpressions platform allows users to supplement their existing ad placements with additional highly customized ad products, without any coding or technical work on their part. FirstImpression then either fills the new ad products with its connected advertisers as part of a fully managed solution, or enables users to bring in campaigns from their other advertising partners.

Cumulative Funding Raised Over Time ($)

Latest News

Dec 22, 2017 · www.pr.com

growth-positive

~15% of Publishers Implementing Ads.txt May be Losing Money Due to Implementation Errors

FirstImpression.io, an ad-tech company, has launched the Ads.txt Industry Dashboard, a free tool that provides insights on the adoption of the Interactive Advertising Bureaus Ads.txt initiative. The tool allows industry stakeholders to see adoption rates, learn about implementation errors, review statistics on seller relationships, and track trends. The Ads.txt Industry Dashboard complements FirstImpression.ios ad product creation platform and promotes transparency and accountability in the ad-tech ecosystem. The company believes in the adoption of Ads.txt and has added a one-click capability to generate Ads.txt records via their platform. The tool aims to help publishers maximize their ad revenue potential. FirstImpression.io is part of the fight against ad fraud and aims to return advertising revenue to publishers.

PartnersCustomers

Funding

Team Members

2

Employees: 1-10

Web & Social Links

Locations

Se'adya Ga'on Street 24, Tel Aviv, Israel

387 Park Avenue South, New York, NY, USA

Photos & Videos

2 item(s)

FirstImpression Internal

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