Appnext News
17 articles
growth-positive
Appnext Recognized As The Leading Non-Self Reporting (SRN) Platform Worldwide In AppsFlyer Performance Index
Appnext has been recognized as the #1 non-SRN platform globally in the AppsFlyer Index in non-gaming categories on Android devices. The company offers end-to-end discovery solutions that leverage behavioral analytics technology to provide personalized app recommendations to users. This recognition solidifies Appnexts position in the industry and its ability to engage with users on a global scale. The company is delivering exceptional results in various regions, including Eastern Europe, Russia, and Brazil. Appnext is dedicated to accelerating its journey and enabling mobile operators, handset manufacturers, and advertisers to better engage with their users and improve customer experiences.
CustomersPartners
growth-positive
Affle announces the global launch of Appnext OOBE platform powered by the acquisition of DiscoverTech
Affle has announced the global launch of the Appnext Out of Box Experience (OOBE) platform, powered by the acquisition of Business Assets of DiscoverTech Limited. The platform introduces dynamic app discovery at the initial boot or reset of a mobile device, allowing advertisers to engage with users and place their apps in front of new and existing users. Affles Appnext platform will now provide end-to-end discovery solutions and strengthen its vernacular reach. The CEO of Appnext stated that the solution adds an essential part to their mobile journey and transforms the relationship between consumers and service providers. Affle is a global technology company with a proprietary consumer intelligence platform, and its investors include Microsoft, D2C, Itochu, and Bennett Coleman & Company.
Acquisition
growth-positive
Affle to acquire majority stake in Appnext for $17.25 million
Affle India is set to acquire a 66.67% stake and 100% voting rights in Appnext for $17.25 million. The acquisition will strengthen Affles mobile app recommendation platform globally. Affle will also have the option to acquire the remaining non-voting shares of Appnext Singapore within 3 to 5 years. Appnexts app discovery and recommendation platform enables personalized app recommendations to mobile users globally. This is Affles sixth acquisition in the last two and a half years. Affle India shares were trading at Rs 1,535 apiece on the Bombay Stock Exchange.
Acquisition
growth-positive
Affle owned Appnext to provide free app discovery to Health, Fitness and Medical App
Appnext, the mobile app discovery platform, is offering its solution free of charge to the health, medical, and fitness apps ecosystem in support of the COVID-19 pandemic. The companys AI-powered recommendation engine connects apps with users, helping them find relevant apps to use during these times. The shift in consumer behavior due to lockdowns has increased the need for app discovery. Appnext aims to support app developers by accelerating their recommendation channels and reaching users who require their services. The solution includes a dashboard for app developers to manage and scale their campaigns effectively.
CustomersPartners
growth-positive
Appnext Unveils an Organic Recommendation Program Following Its Raking as #1 App Discovery Platform in India and SEA in the AppsFlyer Performance Index
Appnext has been ranked among the leading media partners in India and SEA in the AppsFlyer Performance Index. The company celebrated a record year in 2019 in India and is the #1 independent app discovery platform in the region. Appnext has also climbed to claim second place as the most prolific app discovery platform in Indonesia. The company has announced the availability of its Organic Recommendation Program (ORP) to boost app growth on on-device placements. Appnexts ORP provides personalized experiences for users and offers an exclusive opportunity for developers to be included in organic recommendations. The program has certain requirements for developers to join. Appnext powers 4 billion daily app recommendations through its discovery platform.
CustomersPartners
growth-positive
Appnext's Recommendation Platform Ranked 3rd in India Following Facebook and Google in the AppsFlyer Performance Index
Appnext has been ranked among the leading media partners in the AppsFlyer Performance Index for H1 2019. It is ranked #7 in global growth and as the 3rd recommendation platform in shopping and non-gaming in India. Appnext has grown its business by evolving from in-app to on-device placements and establishing partnerships with top OEMs. The company has recently signed several strategic agreements and opened an office in Indonesia to accelerate its growth in SEA. Appnexts technology turns behavioral data into app recommendations and is integrated with over 10,000 placements, powering 2.5 billion app recommendations daily to 300 million DAU globally.
PartnersExpand
growth-positive
Appnext Has Achieved a Top Ranking in the Kochava Traffic Index for Q1 2019 - Benzinga
Mobile discovery platform Appnext has been ranked among the leading media partners in the Kochava Traffic Index for Q1 2019. The ranking was based on the analysis of billions of transactions Kochava measures each quarter in relation to various capabilities, including performance in the metrics of signal clarity, fraud, quality, and correlation. Appnext demonstrated a significant rating advancement making its first appearance in the Kochava Traffic Index entering the top five in three categories and reaching number 12 in the overall ranking.
Partners
growth-positive
Appnext Powers App Discovery Solutions for Several Top 10 Mobile Device Manufacturers
Appnext, a leading mobile discovery platform, has announced significant recent sales successes of its newly introduced App Discovery solutions for OEMs worldwide. The company reported that integrations are already live and demonstrating impressive performance coupled with high user engagement. Appnext provided over 8 Billion App recommendations in January 2019 utilizing its Appnext Timeline technology. Advertisers can get discovered by users who actually intend to use their app through premium mobile device placements. Appnext will be available for demos at MWC Barcelona and ad:tech Delhi.
Customers
growth-positive
Appnext's Monetization Solution Enriches User Experience in TextNow App
TextNow, a full-service freemium wireless company, has integrated Appnext Actions into its Android apps messaging stream. This integration allows users to seamlessly connect to additional services they need, such as ordering a taxi or making a restaurant reservation. The integration of Appnext Actions has resulted in positive user engagement and a diversified monetization strategy for TextNow. The partnership between TextNow and Appnext has helped reinforce the brand of promoted advertisers and drive thousands of new customers. TextNow aims to create advertising products that benefit advertisers, publishers, and users. Appnext Actions provides TextNow with the opportunity to bring real-time, contextual services and recommendations to any mobile real estate controlled by an app publisher, mobile carrier, or OEM.
Partners
Appnext, TUNE and Fetch to Hold the App Valley Summit to Discuss the Future of Apps
growth-positive
AppNext Actions brings Facebook Messenger-like suggestions to every app
AppNext, an AdTech company based in Tel Aviv, is pivoting with the release of AppNext Actions. This service takes advantage of its AppNext Timeline technology to introduce context-specific adverts within mobile applications. AppNext Actions can be integrated into smartphone virtual keyboards, map applications, dashboards, and lock-screens. The company is already working with several developers to integrate the technology into their applications, including DailyHunt and Kika. Developers can monetize their applications by suggesting actions to users, such as ordering a taxi, and getting paid when users click on sponsored items. This provides a low-cost customer acquisition strategy for brands and a non-intrusive monetization option for developers.
PartnersCustomers
growth-positive
Appnext Achieves Record-Setting Year in 2016
Appnext, a mobile discovery platform, tripled its year-over-year revenue in 2016. The company has over 650 million unique users and aims to help users discover and use apps they need. Appnext has opened 5 international offices in the past year and has tripled its size to reach 110 employees worldwide. It provides scalable technology solutions to mobile businesses and partners with leading utility apps, games, brands, and mobile operators. Playrix, a leading game publisher, recognizes Appnext as one of its top partners. Appnext plans to introduce new innovative products in 2017 to enhance user experience and change the way apps are interacted with.
Expand
growth-positive
Amid Exponential Growth, Appnext Brings State-of-the-art Monetization to ChinaJoy
Appnext, the leading app distribution and monetization platform, is showcasing its innovative platform at ChinaJoy International Digital Entertainment Expo. The company provides Chinas game developers with a fast and easy access to a lean SDK that enables effective advertising mix. With a growing community of more than 40,000 developers, Appnexts end-to-end solution enables game promotion and user acquisition. Appnext is on track to triple its growth by the end of the year, with video inventory being a major contributor. The company recently opened a China office to support premier partners in the region. Appnext now serves more than 20 billion app requests monthly and 490 million unique users globally.
PartnersExpand
growth-positive
http://marketingland.com/appnext-launches-cost-per-install-based-ad-serving-solution-for-mobile-publishers-151053
Appnext, a self-serve monetization and app distribution platform, has launched an ad-serving solution called Appnext Manager. The solution helps mobile publishers increase their yield from the growing cost-per-install advertising market. Appnext Manager allows publishers to manage their app-install ad inventory programmatically and provides account services tools. It enables publishers to have full control and access to a rich ecosystem of trusted advertising partners. The demand for CPI-based inventory is increasing, with app marketers estimated to spend as much as $3 billion in the US in 2015. Appnext aims to meet the business needs of publishers and drive business results.
Customers
growth-positive
Israel's Appnext Boats 300 Percent Growth in 2014
Appnext, a monetization and app distribution platform, experienced a 300 percent year-over-year growth in 2014. The company attributed its growth to the introduction of direct-buy campaigns and a self-serve CPI bidding platform. Appnext saw a 400 percent increase in partner growth compared to the previous year. The company integrated with over 15 thousand top app and web publishers, served seven billion app recommendations monthly, and had over 1,500 concurrent live campaigns for apps on both iOS and Android. Appnexts proprietary optimization algorithm boosted eCPMs by 65 percent. The US mobile app-install ad revenue is projected to reach $4.6 billion this year and grow to $6.8 billion by the end of 2019. Appnext sees a similar trend of app-install ads becoming popular among various mobile publishers and media partners.
CustomersPartners
growth-positive
App monetization firm Appnext acquires AppHome for $2.5M
Tel Aviv-based Appnext is acquiring mobile app technology firm AppHome for $2.5 million. The acquisition aims to consolidate the market for mobile app developers and provide Appnext with new capabilities. Appnext has 5,000 developers who can benefit from the new promotion engine and native ads, which can increase revenue. The acquisition allows Appnext to create an open access API to their platform and enable partners to develop unique monetization tools. Appnexts rivals include Chartboost, PlayHaven, Tap4Tap, and LeadBolt.
Acquisition
growth-positive
Monetization startup Appnext expands its social game discovery network to mobile
Appnext, a mobile monetization and discovery platform, is expanding its services from social networks to mobile devices. The company aims to help game developers generate more money through advertising, cross-promotion, and game discovery. Appnext serves player-targeted game recommendations during natural breaks in the action, improving results for both publishers and developers. The company believes in native ads, which are unobtrusive and fit in with the context of the content. Appnext offers a network for developers to market games to users of other games within the network. The ads vary based on user data, device type, and location. Appnext is self-funded and has 15 employees. The number of developers using the platform has been doubling every month.
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