Appush

growth-positive

Israeli software pioneer Magic Software Enterprises is acquiring local startup Appush for $25 million. Appush has developed a platform connecting advertisers with mobile gaming publishers and has annual revenue of around NIS 50 million. The acquisition is expected to have a positive impact on Appushs growth. Appush founders Rotem Gindi and Maor Sason will remain with Magic following the acquisition.

growth-positive

Vidstart has partnered with Fraudlogix to implement anti-fraud measures and ensure high-quality traffic for its customers. Vidstart develops and operates apps on mobile devices and connected TVs, monetizing them through video ads. The company has previously partnered with Forensiq, Protected Media, and Pixalate. By partnering with Fraudlogix, Vidstart aims to increase its anti-fraud efforts and provide reliable traffic to its customers. Vidstart CEO and Co-Founder, Rotem Gindi, emphasizes the companys commitment to eliminating fraud and ensuring quality for its clients.

growth-positive

Vidstart, a technological company with a holistic platform for video & interactive ads, has been selected as one of Red Herrings Top 100 Europe award winners. The list recognizes outstanding entrepreneurs and promising companies in the European region. Vidstarts innovative technology and accomplishments were highlighted as reasons for its inclusion on the list. The company offers personalized automated methods and real-time smart optimization for brands and app developers. Vidstart expressed pride in being recognized among leading international companies and thanked its partners and team members. The selection process for the Top 100 list involved evaluating companies based on financial performance, technological innovation, management quality, overall business strategy, and market penetration.

growth-positive

Monetization platform Vidstart has been ranked top ten in Pixalates Global Mobile Seller Trust Index, reflecting their commitment to maintaining the highest level of inventory quality. The index is based on the analysis of 100 billion monthly impressions and rates ad-tech companies on the quality of their traffic. Vidstart develops and operates apps on mobile devices and connected TVs, monetizing them using video ads. They have partnered with Forensiq, Protected Media, and Pixalate to ensure clean traffic and mitigate ad fraud. Vidstart believes that trust and reliability are essential for successful partnerships in the advertising technology industry. Founded in 2015, Vidstart specializes in tailored solutions for video and interactive ads.

growth-positive

The Association for Online Publishing (AOP) has launched an ad quality charter aimed at improving the advertising ecosystem. The charter addresses issues such as ad fraud, brand safety, and viewability and is a voluntary self-commitment for participants in online advertising. AOP is hoping to involve more industry players in making the advertising ecosystem more transparent, brand-safe, and less fraud-prone. In another partnership, adsquare has teamed up with Adobe Advertising Cloud to provide access to ad inventory across all formats and devices for multichannel campaigns. iotecs Mobile Transparency Report finds that ad fraud is the biggest concern for marketers in the UK. German publisher-management platform evania video has partnered with Protected Media to fight ad fraud. According to the Digital Publishers Revenue Index (DPRI), video advertising and paid-for content are the way forward for the monetisation strategies of digital publishers.