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Barilliance

Personalized Solutions for E-commerce Platforms and Email Marketing
Startup Mature Founded 2009 Business Software
Last Update Sep 7, 2024

Barilliance News

3 articles
Feb 2, 2018 · martechseries.com
growth-positive
Barilliance Launches Retention Marketing: New 360 Customer Profiles & Hyper Segmentation
Barilliance, a leading personalization software for retailers, has launched Retention, a new addition to its personalization suite. Retention allows retailers to create 360 customer profiles by combining onsite behavior, purchase history, demographic data, and CRM data. This enables retailers to identify and analyze profitable customer segments and create targeted multi-channel campaigns. Barilliances Retention integrates with other products to provide omnichannel personal experiences. The article emphasizes the importance of personalization in customer experience and highlights the need for tools like Retention to leverage data and personalize marketing campaigns. The key features of Retention include segmenting customers based on purchase history, web behavior, CRM data, and merchandising controls for personalized product recommendations.
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Jan 26, 2018 · www.prweb.com
growth-positive
Barilliance Launches Retention Marketing: New 360 Customer Profiles & Hyper Segmentation
Barilliance has launched Retention, a new addition to its personalization suite. Retention creates 360 customer profiles by combining onsite behavior, purchase history, demographic data, and CRM data. This allows retailers to identify and analyze profitable segments and create targeted campaigns across multiple channels. Barilliance emphasizes the importance of personalization in improving customer experience. Retention can be used in conjunction with other Barilliance products to create omnichannel personal experiences. The key features of Retention include segmenting based on purchase history, web behavior, CRM data, and merchandising controls. The article does not mention any specific partners, customers, valuation amount, acquisition amount, investment amount, layoffs, or the date of the event.
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Nov 16, 2010 · techcrunch.com
growth-positive
Barilliance: Dead-Simple eCommerce Site Personalization
Barilliance offers a suite of eCommerce personalization features that can be easily integrated into websites. The features include product recommendations, email personalization, onsite behavioral targeting, and cart abandonment campaigns. The personalization can be enhanced for sites that use Facebook Connect. Barilliance scrapes data from the sites product catalog and fine-tunes its recommendations based on the analyzed data. The integration process is simple, requiring only the copying and pasting of JavaScript code. Pricing is customized based on each customers sales volume and page views.
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