Blue Tree Technologies Overview
BlueTree is focused on developing a sugar-reduction platform for use in the beverage industry. The company aims to selectively remove sugars from natural drinks without introducing additives and while maintaining the drink's original composition except for the sugar. BlueTree's process is designed to be an economically viable solution for large-scale production methods.
Cumulative Funding Raised Over Time ($)
$2.4MDec 2021
$3.3MJun 2020
$5.5MMar 2024
Latest News
From Israel With Smart Technology: Improving Global Food Security
BlueTree Technologies and Priniv Launch the World's First Reduced-Sugar Orange Juice with No Additives - Available in Israeli Supermarkets Starting February 2025
Growth-Positive
Rocketed out but rising: Foodtech startup Blue Tree raises $2.26M despite Hezbollah attacks | CTech
Israeli foodtech startup Blue Tree has raised $2.26 million in a funding round led by OurCrowd and Sucden Ventures, despite having to close its facilities in Kiryat Shmona due to Hezbollah missile attacks. The company, which specializes in sugar reduction technology, also announced that it has obtained self-affirmed FDA food safe status for its proprietary system. The funding will be used to expand the companys solution to additional categories and make a significant impact worldwide. The investment comes at a time when the Israeli FoodTech sector has seen a significant decrease in investment.
InvestmentExpand
growth-positive
Blue Tree Technologies secures self-affirmed GRAS
Israeli startup Blue Tree Technologies, which uses a patented process to selectively remove sugars from beverages, has secured self-GRAS status for its approach and has successfully scaled its solution with Israeli juice manufacturer Priniv. The company is now in talks with leading juice manufacturers globally. Blue Trees technology uses ultrafiltration coupled with adsorption to selectively remove disaccharides from natural beverages without compromising taste or clean label credentials. The company plans to license its system to juice producers worldwide and is currently negotiating with large-scale manufacturers in Latin America, Southeast Asia, and Europe.
CustomersPartnersInvestmentExpand
growth-positive
Blue Tree's Technology Can Reduce Sugar by Up To 50%! - GreyB
Blue Tree Technologies specializes in targeted sugar removal processes, providing healthier solutions for future generations. Their technology effectively extracts disaccharides found in various natural liquids, reducing sugar by up to 50% without additional ingredients. The company is in the final stages of an industrial proof of concept with one of Israels top three juice manufacturers and has attracted the attention of juice and dairy manufacturers worldwide. They are receiving strong support from European regulations, encouraging companies to adopt sugar-reduction technologies. Blue Tree Technologies envisions a future where healthy habits are second nature and aims to collaborate with partners worldwide. The adoption of sugar reduction technologies may face challenges due to the profitability of existing products, but Blue Tree believes in the positive impact of promoting healthier consumption. They primarily focus on providing their system to manufacturers and working with established brands aligned with their vision.
CustomersPartners
| Sector | Agriculture & Food Technologies |
Funding
| Total funding | $5.52M |
| Last funding | $2.26M |
| Stage | A |
| Rounds | 3 |
| Investors | 7 |
Team Members
3
Employees: 11-50
Web & Social Links
| Website | bluetree-tech.com/ |
Locations
Qiryat Shemona, Israel
King George St 48, Tel Aviv-Yafo, Israel
Photos & Videos
7 item(s)
Blue Tree Technologies Business
Business models
B2B
Product stage
Released
Employees
11-50
Sector
Agriculture & Food TechnologiesFood TechNovel Food & IngredientsFood Trade & ServicesTarget Customer
Agriculture & FoodProcessed FoodsBeveragesCore Technology
Materials & SubstancesRaw MaterialsTags (4)
low-sugar-foodsnutritionfoodtechfood-and-beverageGeographic Markets
AsiaSouthern EuropeCentral AmericaSouth AmericaEuropeBlue Tree Technologies Financials
$5.52M
Total funding
Undisclosed
Capital raised
$2.26M
Last funding
A
Funding stage
3
Total rounds
7
Investors
Cumulative Funding Raised Over Time ($)
$2.4MDec 2021
$3.3MJun 2020
$5.5MMar 2024
Private Equity Funding
A Round
Mar 2024
$2.26M
OurCrowd (Lead)
,
Sucden Ventures
SAFE
Dec 2021
$2.4M
OurCrowd (Lead)
,
Ratio Technologies, NevaTeam Partners, Tnuva
Seed
Jun 2020
$860K
NevaTeam Partners, Israel Innovation Authority, Ratio Technologies, Fresh Start
Blue Tree Technologies Lifecycle
Cumulative Funding Raised Over Time
$2.4MDec 2021
$3.3MJun 2020
$5.5MMar 2024
All Events
A Round
Mar 2024
$2.26M
OurCrowd (Lead)
,
Sucden Ventures
SAFE
Dec 2021
$2.4M
OurCrowd (Lead)
,
Ratio Technologies, NevaTeam Partners, Tnuva
Seed
Jun 2020
$860K
NevaTeam Partners, Israel Innovation Authority, Ratio Technologies, Fresh Start
Blue Tree Technologies News
10 articlesFrom Israel With Smart Technology: Improving Global Food Security
BlueTree Technologies and Priniv Launch the World's First Reduced-Sugar Orange Juice with No Additives - Available in Israeli Supermarkets Starting February 2025
Growth-Positive
Rocketed out but rising: Foodtech startup Blue Tree raises $2.26M despite Hezbollah attacks | CTech
Israeli foodtech startup Blue Tree has raised $2.26 million in a funding round led by OurCrowd and Sucden Ventures, despite having to close its facilities in Kiryat Shmona due to Hezbollah missile attacks. The company, which specializes in sugar reduction technology, also announced that it has obtained self-affirmed FDA food safe status for its proprietary system. The funding will be used to expand the companys solution to additional categories and make a significant impact worldwide. The investment comes at a time when the Israeli FoodTech sector has seen a significant decrease in investment.
InvestmentExpand
growth-positive
Blue Tree Technologies secures self-affirmed GRAS
Israeli startup Blue Tree Technologies, which uses a patented process to selectively remove sugars from beverages, has secured self-GRAS status for its approach and has successfully scaled its solution with Israeli juice manufacturer Priniv. The company is now in talks with leading juice manufacturers globally. Blue Trees technology uses ultrafiltration coupled with adsorption to selectively remove disaccharides from natural beverages without compromising taste or clean label credentials. The company plans to license its system to juice producers worldwide and is currently negotiating with large-scale manufacturers in Latin America, Southeast Asia, and Europe.
CustomersPartnersInvestmentExpand
growth-positive
Blue Tree's Technology Can Reduce Sugar by Up To 50%! - GreyB
Blue Tree Technologies specializes in targeted sugar removal processes, providing healthier solutions for future generations. Their technology effectively extracts disaccharides found in various natural liquids, reducing sugar by up to 50% without additional ingredients. The company is in the final stages of an industrial proof of concept with one of Israels top three juice manufacturers and has attracted the attention of juice and dairy manufacturers worldwide. They are receiving strong support from European regulations, encouraging companies to adopt sugar-reduction technologies. Blue Tree Technologies envisions a future where healthy habits are second nature and aims to collaborate with partners worldwide. The adoption of sugar reduction technologies may face challenges due to the profitability of existing products, but Blue Tree believes in the positive impact of promoting healthier consumption. They primarily focus on providing their system to manufacturers and working with established brands aligned with their vision.
CustomersPartners
growth-positive
The eight most exciting innovations from Israeli foodtech startups
Agritech startup Sufresca has developed an invisible edible coating to extend the shelf life of fresh fruit and vegetables. The biodegradable coating, made from natural ingredients, acts as a partial barrier for the exchange of gases, slowing down the speed at which food matures post-harvest and reducing decay. The solution can extend shelf life by several weeks, reducing in-store and household waste. Sufrescas product can be sold as a liquid and easily integrated into supply chains.
Customers
growth-positive
Dole experiments with BlueTree tech to cut sugar in juice: 'Pineapple sets a higher bar than orange'
Dole Packaged Foods is seeking to reduce sugar in its pineapple juice and is partnering with Israeli start-up BlueTree Technologies to trial different technologies. BlueTree specializes in sugar removal and uses filtration and absorption technologies to remove disaccharides while maintaining the sweetness, aroma, and mouthfeel of sugar. The technology can be applied to various products, including fruit juice. Dole and BlueTree are embarking on a Proof of Concept (PoC) to reduce sugar in Doles pineapple juice, which presents technical challenges due to its higher sugar content and consumer expectations. The goal is to develop a sugar-reduced juice that is as cost-effective as the conventional counterpart. Dole is also considering other technologies and criteria during the PoC process.
Customers
growth-positive
BlueTree: Meet the start-up filtering out disaccharides to cut sugar but leave taste
Israeli start-up BlueTree Technologies has developed a sugar reduction technology for natural beverages, such as juice and milk. The company uses a simple physical technology to remove disaccharides from the beverages, while maintaining the sweetness, aroma, and mouthfeel associated with sugar. BlueTree can reduce as much or as little sugar as requested by its customers, depending on regional sugar limits and consumer trends. The company aims to partner with manufacturers and bottlers worldwide to implement its solution. BlueTree has already signed agreements with juice producer Priniv and Prodalim Group for the distribution of reduced sugar products. The company plans to expand globally and hopes to educate consumers about the benefits of reduced sugar in their beverages.
CustomersPartners
growth-positive
Israeli Sugar-Reducing Tech Is Revolutionizing The Fruit Juice Market
Israeli companies Blue Tree and Better Juice are using innovative technology to reduce sugar in natural juices. Blue Tree selectively removes sugars from sucrose without introducing additives, while Better Juice uses natural enzymes to convert sugars in juice to non-digestible compounds. Both companies have signed deals with juice producers to bring their reduced-sugar solutions to the market. Better Juice has signed its first commercial deal to distribute reduced-sugar juices in US supermarkets, while Blue Tree has collaborations with Prodalim and Priniv. Blue Tree has raised $860,000 in funding and signed a multimillion dollar deal with Prodalim. Better Juice has raised over $8 million in funding. The companies aim to have their products on supermarket shelves by the end of the year.
CustomersPartners
growth-positive
Israeli startup removes sugar from fruit juice without spoiling the taste - Sponsored Content The Times of Israel
BlueTree Technologies, an Israeli startup, has developed a technology that can remove up to 50% of the sugar from naturally squeezed orange juice without affecting the taste. The company has signed a multi-million dollar deal with Prodalim Group, a global distributor of drinks for Coca-Cola, Pepsi, and Dr Pepper, to distribute 100 million liters of the reduced-sugar juice. BlueTree is also in talks with other partners and expects to see its first sales in 2022. The company is currently raising funding through OurCrowd. The technology, which uses a patent-pending compound to extract the sugar, could have applications in reducing sugar in other beverages and removing lactose from milk. BlueTree aims to start selling the reduced-sugar juice in Israel by the end of 2022 and expand worldwide in the following year.
PartnersInvestment
Blue Tree Technologies Team
Employee Info
| Employees (range) | 11-50 |
| Exact count | 12 |
| Team members | 3 |
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Blue Tree Technologies Internal
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Admin Info
| Confidence | 100/100 |
| Missing | markets |
| BI Verification | Ortal Wein |
| Registrar ID | 516153459 |
| Crunchbase | blue-tree-technologies-ltd |
| Last updater | Ortal Wein |
| Updater email | ortalw@sncentral.org |
| Last update | 2023-10-12T00:00:00.000Z |
| Created | 2018-02-19T00:00:00.000Z |
| Claimed | Yes |