Edge Social News
11 articles
growth-positive
Edge226 acquires Facebook marketing partner Webpals Mobile Mobile Marketing Magazine
Edge226 has acquired Webpals Mobile to strengthen its position in the app-install market and expand into new social channels. The acquisition makes Edge226 an official Facebook marketing partner and a Google App preferred creative marketing partner. It also provides access to a new international client-base, particularly in the APAC region. The combination of Edge226s performance-driven DSP and Webpals Mobiles social marketing expertise aims to address the challenge of high-quality user acquisition for app developers. The acquisition is expected to enhance services for current clients and attract new clients.
PartnersCustomers
growth-positive
Marketing Company Webpals Appoints Sheila Kagan as CEO
Tel Aviv-based marketing company Webpals Systems S.C Ltd. has appointed Sheila Kagan as the new CEO, replacing Inbal Lavi. Kagan previously held senior positions at Matomy Media Group and 888 Holdings. Webpals, founded in 2007, has 400 employees and offices in Tel Aviv, New York, and Seoul. The company is owned by XLMedia PLC.
Management Changes
growth-positive
Q&A: South Korean game devs must think global
Inbal Lavi, CEO of Webpals Group, discusses the value of South Korean game developers working with publishers to reach international audiences. She highlights the need for developers to think globally and tap into new markets to overcome saturation in the South Korean market. Lavi also mentions the challenges of engaging with different markets and the importance of cultural customization for international success. She emphasizes that developers in other regions can learn from Korean developers in terms of game quality and working with major media companies. Webpals Mobile has opened an office in South Korea to take advantage of the global opportunity.
CustomersExpand
Edge226 Acquires Webpals Mobile
growth-positive
Webpals Group Mobile Arm DAU-UP ClicksMob Sweeps 18th in AppsFlyer Performance Index in Gaming and Non-Gaming Categories
DAU-UP ClicksMob, the mobile arm of Webpals Group, has been ranked in the top 20 companies by AppsFlyer Performance Index in both gaming and non-gaming categories. The index evaluates the performance of media sources in mobile advertising. DAU-UP ClicksMob achieved the 18th place in the Power Rankings for both gaming and non-gaming categories. This recognition positions DAU-UP ClicksMob alongside advertising giants like Facebook, Google, and Apple. The CEO of Webpals Group, Inbal Lavi, expressed excitement and honor for the results, highlighting the companys constant growth and ability to drive high-quality traffic for partners. Webpals Group is a performance marketing company specializing in driving high-value users to online and mobile businesses.
Partners
XLMedia's Dau-Up Joins Instagram Partner Program
growth-positive
XLMedia PLC ("XLMedia" or "the Group" or "the Company"): Acquisition of Mobile Performance Marketing Platform
XLMedia, a digital performance marketing provider, has announced the acquisition of ClicksMob Inc, a mobile performance marketing platform. The acquisition, which is expected to be completed in the first quarter of 2017, was made via Dau-Up, XLMedias mobile marketing subsidiary, for a total consideration of $5.1 million. The acquisition is expected to be earnings accretive in the current financial year. ClicksMob generated unaudited revenues of $16.3 million and profit before tax of $0.3 million for the year ended 31 December 2016.
Acquisition
growth-positive
ClicksMob and AppGrade to create combined ad tech platform for video mobile marketing
ClicksMob, a mobile-only performance advertising platform, is merging with AppGrade to focus on monetizing video ads for mobile users. The merger will bring advances to ClicksMobs technology and enhance its mobile performance marketing offering. ClicksMob was started by Chen Levanon and three other entrepreneurs two years ago. The companys revenue was $10 million in 2014 and it has clients such as Machine Zone, Kabam, Gree, SGN, and Skout. The merger with AppGrade will allow ClicksMob to bring added value to advertisers, publishers, and users. Avishai Shoushan, founder and CEO of AppGrade, will be appointed CEO of the newly merged company.
Partners
growth-positive
How an Israeli hurdler and mother of two turned ClicksMob into a $10M business
ClicksMob, a mobile-only performance advertising platform, generated $10 million in revenue in 2014 and is still growing fast. The company, which was started two years ago, is self-funded and has staff in both San Francisco and Tel Aviv. ClicksMobs clients include Machine Zone, Kabam, Gree, SGN, and Skout. The company is planning to open more offices around the globe to serve more clients. The CEO, Chen Levanon, is a rare female CEO in a male-dominated landscape.
CustomersExpand
growth-positive
XLMedia acquires ExciteAd Digital Marketing for $19m
XLMedia plc has acquired ExciteAd Digital Marketing Ltd for up to $19 million. XLMedia will pay $12 million in cash immediately and additional payments of up to $7 million based on EDMs EBITDA performance during the first and second years after July 1, 2014. This is XLMedias fifth acquisition and its largest to date. ExciteAd Digital Marketing specializes in social and mobile advertising for user acquisition in social gaming applications. The acquisition strengthens XLMedias reach in the US and diversifies its expertise and customer base.
Acquisition
growth-positive
Israeli startup DAU-UP joins the race to help developers find mobile gamers (exclusive)
Tel Aviv-based company DAU-UP is unveiling its Mobile Gamer User Acquisition Solution, aimed at acquiring new players for mobile game companies. The solution, which has been in beta testing for six months, allows developers to create marketing campaigns via all mobile media channels, optimized for their key performance indicators. DAU-UP has direct access to Facebooks API and uses a game database to match players with games. The company has experienced growth over the past year, doubling its headcount and customer base and tripling the number of games it promotes. DAU-UP is privately funded and has 30 employees.
Customers