Era Overview
Era optimizes time to pregnancy by providing AI companion and tools to intended parents around the world.
Cumulative Funding Raised Over Time ($)
—May 2025
Latest News
growth-positive
סטארט-אפ מנציח את עידן שתיוי, שנרצח בנובה, בסיוע להורים לעתיד -
Era is a startup founded by Omri Shtivi and Amir Gaz, offering AI-based technology to assist individuals and couples with fertility processes. The company was established in memory of Omris brother, Idan Shtivi, who was tragically killed. Era provides a comprehensive platform for managing fertility journeys, offering personalized support and resources such as surrogacy, donations, and emotional support. The company recently completed a pre-seed funding round of $500,000, with notable investors including Avishai Abrahami and Einat Gaz. Era aims to expand its operations in the US, targeting a market valued at over $70 billion annually.
InvestmentCustomers
growth-positive
אחיו של החלל החטוף הקים סטארטאפ וקרא לו על שמו
Era is a new AI-based startup focused on fertility management, founded by Omri Shtivi and Amir Gaz. The platform offers a comprehensive and personalized fertility journey for prospective parents and clinics. It has raised $500,000 in a pre-seed round from investors including Fusion Fund, Avishai Abrahami, Eynat Guez, and Omer Kaplan. The funds will be used to expand the team and operations in the US. Eras business model includes a freemium model for end-users, a business platform for clinics, and a marketplace for service providers. The platform currently operates in the US, with plans for global expansion.
InvestmentCustomersExpand
growth-positive
"נולד מכאב": הסטארט-אפ להנצחת החטוף עידן שתיוי מסייע להביא חיים חדשים לעולם | ישראל היום
Era, an Israeli startup founded by Omri Shtivi and partners, has raised $500,000 to develop an AI-based platform aimed at assisting individuals and couples in managing fertility processes. The platform offers a comprehensive solution by connecting future parents with necessary resources such as medical tests, treatments, and emotional support. The investment, led by prominent Israeli tech investors including Fusion, Avishai Abrahami, Eynat Guez, and Omer Kaplan, will be used to expand the companys team and operations in the U.S. Eras business model includes a freemium service for future parents, a platform for clinics and doctors, and a marketplace for service providers.
InvestmentExpandCustomersPartners
עומרי סתיו, אחיו של החטוף שגופתו מוחזקת בידי חמאס, עידן שתיוי, חושף את Era, הסטארטאפ החדש שהקים שנועד דווקא לסייע בהבאת חיים לעולם
growth-positive
Born from October 7 grief, built for life: Era’s mission to transform fertility care | CTech
Era, led by CEO Omri Stav, is developing an AI-driven fertility operating system aimed at optimizing the journey to pregnancy for intended parents and clinics. The company emerged from personal tragedy and aims to address the overwhelming complexity and lack of guidance in fertility journeys. With a $500k pre-seed investment from Fusion VC and others, Era plans to expand its team and operations in the U.S. The fertility market, valued at over $70 billion, presents significant growth opportunities. Eras platform offers a holistic approach, utilizing AI to streamline decision-making and personalize the fertility process, making it a game-changer in the sector.
InvestmentExpand
| Sector | Health Tech & Life Sciences |
Funding
| Total funding | Undisclosed |
| Last funding | Undisclosed |
| Stage | Seed |
| Rounds | 1 |
| Investors | 1 |
Team Members
3
Employees: 1-10
Web & Social Links
| Website | eraborn.co/ |
| Careers | Careers page |
Locations
HaYarkon St, Tel Aviv-Yafo, Israel
Photos & Videos
No files yet
Era Business
Business models
B2C, B2B
Product stage
R&D
Employees
1-10
Sector
Health Tech & Life SciencesDigital HealthcarePatient EngagementTarget Customer
Healthcare & Life SciencesHealthcarePatientsCore Technology
Artificial IntelligenceTags (1)
fertilityEra Financials
Undisclosed
Total funding
Undisclosed
Capital raised
Undisclosed
Last funding
Seed
Funding stage
1
Total rounds
1
Investors
Cumulative Funding Raised Over Time ($)
—May 2025
Private Equity Funding
Seed
May 2025
Undisclosed
Fusion VC
Era Lifecycle
Cumulative Funding Raised Over Time
—May 2025
All Events
Seed
May 2025
Undisclosed
Fusion VC
Era News
5 articles
growth-positive
סטארט-אפ מנציח את עידן שתיוי, שנרצח בנובה, בסיוע להורים לעתיד -
Era is a startup founded by Omri Shtivi and Amir Gaz, offering AI-based technology to assist individuals and couples with fertility processes. The company was established in memory of Omris brother, Idan Shtivi, who was tragically killed. Era provides a comprehensive platform for managing fertility journeys, offering personalized support and resources such as surrogacy, donations, and emotional support. The company recently completed a pre-seed funding round of $500,000, with notable investors including Avishai Abrahami and Einat Gaz. Era aims to expand its operations in the US, targeting a market valued at over $70 billion annually.
InvestmentCustomers
growth-positive
אחיו של החלל החטוף הקים סטארטאפ וקרא לו על שמו
Era is a new AI-based startup focused on fertility management, founded by Omri Shtivi and Amir Gaz. The platform offers a comprehensive and personalized fertility journey for prospective parents and clinics. It has raised $500,000 in a pre-seed round from investors including Fusion Fund, Avishai Abrahami, Eynat Guez, and Omer Kaplan. The funds will be used to expand the team and operations in the US. Eras business model includes a freemium model for end-users, a business platform for clinics, and a marketplace for service providers. The platform currently operates in the US, with plans for global expansion.
InvestmentCustomersExpand
growth-positive
"נולד מכאב": הסטארט-אפ להנצחת החטוף עידן שתיוי מסייע להביא חיים חדשים לעולם | ישראל היום
Era, an Israeli startup founded by Omri Shtivi and partners, has raised $500,000 to develop an AI-based platform aimed at assisting individuals and couples in managing fertility processes. The platform offers a comprehensive solution by connecting future parents with necessary resources such as medical tests, treatments, and emotional support. The investment, led by prominent Israeli tech investors including Fusion, Avishai Abrahami, Eynat Guez, and Omer Kaplan, will be used to expand the companys team and operations in the U.S. Eras business model includes a freemium service for future parents, a platform for clinics and doctors, and a marketplace for service providers.
InvestmentExpandCustomersPartners
עומרי סתיו, אחיו של החטוף שגופתו מוחזקת בידי חמאס, עידן שתיוי, חושף את Era, הסטארטאפ החדש שהקים שנועד דווקא לסייע בהבאת חיים לעולם
growth-positive
Born from October 7 grief, built for life: Era’s mission to transform fertility care | CTech
Era, led by CEO Omri Stav, is developing an AI-driven fertility operating system aimed at optimizing the journey to pregnancy for intended parents and clinics. The company emerged from personal tragedy and aims to address the overwhelming complexity and lack of guidance in fertility journeys. With a $500k pre-seed investment from Fusion VC and others, Era plans to expand its team and operations in the U.S. The fertility market, valued at over $70 billion, presents significant growth opportunities. Eras platform offers a holistic approach, utilizing AI to streamline decision-making and personalize the fertility process, making it a game-changer in the sector.
InvestmentExpand
Era Team
Employee Info
| Employees (range) | 1-10 |
| Exact count | 1 |
| Team members | 3 |
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Era Internal
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Admin Info
| Confidence | 65/100 |
| Missing | sector, tags, description, video or image, markets, not claimed |
| Registrar ID | 517145314 |
| Phone | +972-546204495 |
| Creator | Dana Arnon |
| Creator email | danaa@sncentral.org |
| Last update | 2025-07-14T00:00:00.000Z |
| Created | 2025-07-14T00:00:00.000Z |
| Claimed | Yes |