Feng-GUI Overview
Feng-GUI, a pioneer in measuring visual effectiveness, focuses on simulating human vision and creating measurement reports designed to predict what a real human would be most likely to look at. The company enables advertisers and agencies to measure the visual performance of campaigns before they air by analyzing levels of attention, brand effectiveness, and placement, as well as how an ads individual elements are perceived. Feng-GUIs attention service has analyzed over 3.5 million images for more than 1,500 customers and 30,000 professionals around the world, including prominent firms such as WSI, Bruce Clay (Omnicom), Walker Sands, OgilvyOne (WPP), McCann Erickson (Interpublic), and Razorfish (Publicis).
Latest News
https://www.greengeeks.com/blog/2020/05/19/heatmapping-make-money/?fbclid=IwAR1F0BEEWsXAejgaACxECDI_pf2DlJDGsOFc0GXEDCzy-vI227sT1U4Bmzo
N/A
Top 20 Best Usability Testing Tools In 2020
The article discusses 20 usability testing tools available on the internet, categorized into different types such as A/B testing tools, easy-to-use testing tools, specialty testing tools, and usability tools with screeners and surveys. The tools mentioned include Optimizely, UsabilityHub, Loop11, Feng-GUI, Validately, Userlytics, Five Second Tests, Applause, UserZoom, Inspectlet, Lookback, Maze, Koncept, Hotjar, Crazy Egg, Ethnio, Qualaroo, Clicktale, TryMyUI, and Usabilla. These tools offer features such as A/B testing, click heatmaps, user feedback, and participant targeting. The article emphasizes the importance of usability testing and suggests that there is a tool available for every site or apps needs.
Customers
growth-positive
Feng-GUI Aims To Make A Better Looking World, By Empowering Designers And Advertisers To Effectively Analyze Attention In Visuals - Tech Company News
The article features an interview with Rafael Mizrahi, CEO of Feng-GUI, a neuroscience pioneer in measuring visual effectiveness. Feng-GUI provides visual measurement services that simulate human vision and predict where users will focus their attention on a design. The companys services are used by 30,000 professionals worldwide and have several advantages over traditional eye-tracking. Feng-GUI aims to empower designers and advertisers to effectively analyze attention and attraction in visuals. They plan to add more partners and reports to their offerings and become a de-facto standard for measuring attention and attraction in visuals.
PartnersExpand
| Sector | Business Software |
Funding
| Total funding | Undisclosed |
| Last funding | Undisclosed |
| Stage | Mature |
| Rounds | 0 |
| Investors | 0 |
Team Members
1
Employees: 1-10
Web & Social Links
| Website | feng-gui.com |
| Careers | Careers page |
Locations
Yehiel Paldi St 11, Rehovot, Israel
Photos & Videos
2 item(s)
Feng-GUI Business
Business models
B2B
Product stage
Released
Employees
1-10
Sector
Business SoftwareIT, R&D & Data SolutionsData Analysis & Decision SupportTarget Customer
Enterprise & Professional ServicesMarketing & SalesAdvertisingConsumersProfessionals & Gig EconomyOnline RetailersMedia & EntertainmentPublishingCore Technology
Artificial IntelligenceTags (16)
advertisingcampaign-managementconversion-optimizationdata-visualizationbrandingcampaign-optimizationonline-retailerssmbenterprisesartificial-intelligencemarketingpredictive-marketingpublishersdesignersadvertisersenterprise-solutionsGeographic Markets
GlobalFeng-GUI Financials
Undisclosed
Total funding
—
Capital raised
Undisclosed
Last funding
Mature
Funding stage
0
Total rounds
0
Investors
Feng-GUI Lifecycle
Feng-GUI News
3 articleshttps://www.greengeeks.com/blog/2020/05/19/heatmapping-make-money/?fbclid=IwAR1F0BEEWsXAejgaACxECDI_pf2DlJDGsOFc0GXEDCzy-vI227sT1U4Bmzo
N/A
Top 20 Best Usability Testing Tools In 2020
The article discusses 20 usability testing tools available on the internet, categorized into different types such as A/B testing tools, easy-to-use testing tools, specialty testing tools, and usability tools with screeners and surveys. The tools mentioned include Optimizely, UsabilityHub, Loop11, Feng-GUI, Validately, Userlytics, Five Second Tests, Applause, UserZoom, Inspectlet, Lookback, Maze, Koncept, Hotjar, Crazy Egg, Ethnio, Qualaroo, Clicktale, TryMyUI, and Usabilla. These tools offer features such as A/B testing, click heatmaps, user feedback, and participant targeting. The article emphasizes the importance of usability testing and suggests that there is a tool available for every site or apps needs.
Customers
growth-positive
Feng-GUI Aims To Make A Better Looking World, By Empowering Designers And Advertisers To Effectively Analyze Attention In Visuals - Tech Company News
The article features an interview with Rafael Mizrahi, CEO of Feng-GUI, a neuroscience pioneer in measuring visual effectiveness. Feng-GUI provides visual measurement services that simulate human vision and predict where users will focus their attention on a design. The companys services are used by 30,000 professionals worldwide and have several advantages over traditional eye-tracking. Feng-GUI aims to empower designers and advertisers to effectively analyze attention and attraction in visuals. They plan to add more partners and reports to their offerings and become a de-facto standard for measuring attention and attraction in visuals.
PartnersExpand
Feng-GUI Team
Employee Info
| Employees (range) | 1-10 |
| Exact count | 4 |
| Team members | 1 |
Similar Companies
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Feng-GUI Internal
Recent Updates
No update log entries.
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Admin Info
| Confidence | 100/100 |
| Missing | funding rounds, markets |
| BI Verification | Yanina Wainscheinker |
| Crunchbase | feng-gui |
| Last updater | Dana Arnon |
| Updater email | dana.arnon@mail.huji.ac.il |
| Last update | 2022-10-18T00:00:00.000Z |
| Created | 2013-07-07T00:00:00.000Z |
| Claimed | Yes |