Finally

Growth-negative

The Israeli start-up Super Duper, which promised to revolutionize the local food market with its robotic supermarket, has recently changed hands and suspended its operations. The start-up, founded in 2019 by high-tech professionals Avi Lipshitz, Or Solomon and Lenny Ridel, initially aimed to build logistic centers equipped with simple robotics for cheap food delivery to customers. However, the company has now shifted its focus from establishing a network of cheap, technology-based supermarkets to providing its technology and software to marketing networks in Israel and around the world.

growth-negative

The article discusses the high cost of living in Israel, specifically the high prices of groceries. It mentions that despite various promotions and deals, Israel is ranked sixth out of 36 countries in terms of supermarket prices. The article highlights the concept of chicken for a shekel as a symbol of the Israeli consumers dream and desire for affordable prices. However, it also acknowledges that selling chicken for a shekel results in losses that need to be covered, ultimately impacting the Israeli consumer. The article suggests that despite the promotions, the high cost of living in Israel remains a significant issue.