GeoEdge Overview
GeoEdge provides ad verification and transparency solutions for the online and mobile advertising ecosystem. The company helps ensure high ad quality while verifying that sites and apps offer a clean, safe, and engaging user experience. GeoEdge guards against noncompliance, malware, inappropriate content, data leakage, and operational and performance issues. Many publishers, ad platforms, exchanges, and networks rely on GeoEdge's automated ad verification solutions to monitor and protect their ad inventory. The company's proprietary proxy and VPN servers are located in more than 130 locations around the world. Each IP address location is validated by geolocation databases. GeoEdge is produced by Five Media Marketing.
Latest News
growth-positive
GeoEdge: “Our guiding principle has been to keep our employees safe and healthy”
GeoEdges VP HR, Jodi Yanovich, discusses the companys approach to managing the Covid-19 pandemic. The company, which has 60 employees worldwide, shifted from a work from the office culture to a work from home reality. The management team prioritized employees health and wellbeing and focused on clear communication. The pandemic also brought the global team closer together, as everyone faced the same challenges. The company is currently recruiting for various roles and has implemented a bi-weekly informal gathering with the CEO to improve communication and transparency. Post-Covid, GeoEdge plans to transition into a hybrid work mode.
Management ChangesExpand
growth-positive
MAIRDUMONT NETLETIX Now Uses Geoedge Solution and Increases Security and Quality of Ads
MAIRDUMONT NETLETIX has announced its partnership with GeoEdge, a leading advertising cybersecurity provider. The partnership allows MAIRDUMONT NETLETIX to offer even stronger protection against nonconforming, illicit, or inappropriate advertising. By integrating GeoEdges technology, MAIRDUMONT NETLETIX can increase ad quality and provide a safe online media experience for users. The partnership is an important step for MAIRDUMONT NETLETIX in protecting partners against malware and improving the quality of advertising media on their network.
Partners
growth-positive
MarTech Interview with Amnon Siev, CEO at GeoEdge
The article features an interview with Amnon Siev, the CEO of GeoEdge, a cybersecurity company in the AdTech industry. Siev discusses the importance of protecting users from malicious and inappropriate ads, highlighting GeoEdges real-time blocking technology. He emphasizes the impact of bad ads on publishers revenue and user trust. The article also touches on the challenges of ad transparency and verification in the digital advertising industry. Siev predicts that messaging apps and voice/audio technology will disrupt marketing operations, and mentions startups like Mobileye in the autonomous driving technology sector. The interview concludes with Siev sharing his work style and favorite apps.
Customers
growth-negative
GeoEdge Researchers Uncover Malicious Auto-Redirect Ads in Programmatic VPAID Video inserted in Sandboxed iFrames
Ad security and verification provider GeoEdge has uncovered a new form of auto-redirect malvertising hidden in the code of programmatically served VPAID video ads. The malvertising is distributed via global media platform Teads and is hidden within sandboxed iFrames. The challenge in detecting these malicious ads is that the redirecting tag is hidden or encoded, making it difficult to block them through traditional blacklisting methods. GeoEdges research team had to decode the specific tag to uncover the malicious auto-redirect ads. The discovery highlights the increasing sophistication of malvertising attacks and the need for publishers and marketers to go beyond blacklisting to protect users. GeoEdge predicts that auto-redirect malicious ads will cause $1.3 billion in damages to publishers and advertisers by 2020.
Partners
growth-positive
MGID Partners With GeoEdge: Digital Ad Security Reaches a New Tier
MGID, a native advertising platform, has partnered with GeoEdge, a provider of ad security and verification solutions, to create a safer and more transparent digital ad environment. MGID has been addressing security challenges internally and with other vendors, but needed a universal service to address blind spots. The collaboration with GeoEdge allows MGID to offer advertisers confidence in their ads being placed on top publishers platforms. GeoEdge provides tools for cleaning inventory and ensuring a safe user experience, and instantly notifies MGID of any malware or policy breaches. The partnership has made the moderation process at MGID more transparent and effective.
Partners
| Sector | Business Software |
Funding
| Total funding | Undisclosed |
| Last funding | Undisclosed |
| Stage | Mature |
| Rounds | 0 |
| Investors | 0 |
Team Members
2
Employees: 51-200
Web & Social Links
| Website | www.geoedge.com |
| Careers | Careers page |
| App Store | App Store |
| Google Play | Google Play |
Locations
HaNehoshet Street 3, Tel Aviv-Yafo, Israel
261 Madison Avenue, New York, NY, USA
Photos & Videos
4 item(s)
GeoEdge Business
Business models
B2B
Product stage
Released
Employees
51-200
Sector
Business SoftwareSales & Marketing SolutionsAdvertising PlatformsCyber SecurityApplication & Website SecurityTarget Customer
Media & EntertainmentPublishingCore Technology
Platforms & InterfacesSoftwareTags (16)
user-experienceadtechmobile-advertisingpublishersadvertisingsafetyuser-engagementsecuritydetectionsmbbroadcastersenterprisesadvertisersmonitoringcyber-securitythreat-detectionGeographic Markets
GlobalGeoEdge Financials
Undisclosed
Total funding
—
Capital raised
Undisclosed
Last funding
Mature
Funding stage
0
Total rounds
0
Investors
GeoEdge Lifecycle
GeoEdge News
18 articles
growth-positive
GeoEdge: “Our guiding principle has been to keep our employees safe and healthy”
GeoEdges VP HR, Jodi Yanovich, discusses the companys approach to managing the Covid-19 pandemic. The company, which has 60 employees worldwide, shifted from a work from the office culture to a work from home reality. The management team prioritized employees health and wellbeing and focused on clear communication. The pandemic also brought the global team closer together, as everyone faced the same challenges. The company is currently recruiting for various roles and has implemented a bi-weekly informal gathering with the CEO to improve communication and transparency. Post-Covid, GeoEdge plans to transition into a hybrid work mode.
Management ChangesExpand
growth-positive
MAIRDUMONT NETLETIX Now Uses Geoedge Solution and Increases Security and Quality of Ads
MAIRDUMONT NETLETIX has announced its partnership with GeoEdge, a leading advertising cybersecurity provider. The partnership allows MAIRDUMONT NETLETIX to offer even stronger protection against nonconforming, illicit, or inappropriate advertising. By integrating GeoEdges technology, MAIRDUMONT NETLETIX can increase ad quality and provide a safe online media experience for users. The partnership is an important step for MAIRDUMONT NETLETIX in protecting partners against malware and improving the quality of advertising media on their network.
Partners
growth-positive
MarTech Interview with Amnon Siev, CEO at GeoEdge
The article features an interview with Amnon Siev, the CEO of GeoEdge, a cybersecurity company in the AdTech industry. Siev discusses the importance of protecting users from malicious and inappropriate ads, highlighting GeoEdges real-time blocking technology. He emphasizes the impact of bad ads on publishers revenue and user trust. The article also touches on the challenges of ad transparency and verification in the digital advertising industry. Siev predicts that messaging apps and voice/audio technology will disrupt marketing operations, and mentions startups like Mobileye in the autonomous driving technology sector. The interview concludes with Siev sharing his work style and favorite apps.
Customers
growth-negative
GeoEdge Researchers Uncover Malicious Auto-Redirect Ads in Programmatic VPAID Video inserted in Sandboxed iFrames
Ad security and verification provider GeoEdge has uncovered a new form of auto-redirect malvertising hidden in the code of programmatically served VPAID video ads. The malvertising is distributed via global media platform Teads and is hidden within sandboxed iFrames. The challenge in detecting these malicious ads is that the redirecting tag is hidden or encoded, making it difficult to block them through traditional blacklisting methods. GeoEdges research team had to decode the specific tag to uncover the malicious auto-redirect ads. The discovery highlights the increasing sophistication of malvertising attacks and the need for publishers and marketers to go beyond blacklisting to protect users. GeoEdge predicts that auto-redirect malicious ads will cause $1.3 billion in damages to publishers and advertisers by 2020.
Partners
growth-positive
MGID Partners With GeoEdge: Digital Ad Security Reaches a New Tier
MGID, a native advertising platform, has partnered with GeoEdge, a provider of ad security and verification solutions, to create a safer and more transparent digital ad environment. MGID has been addressing security challenges internally and with other vendors, but needed a universal service to address blind spots. The collaboration with GeoEdge allows MGID to offer advertisers confidence in their ads being placed on top publishers platforms. GeoEdge provides tools for cleaning inventory and ensuring a safe user experience, and instantly notifies MGID of any malware or policy breaches. The partnership has made the moderation process at MGID more transparent and effective.
Partners
growth-positive
GeoEdge First to Bring Real-Time ad Security and Quality to Mobile In-App Environments
GeoEdge, a provider of ad security and verification solutions, has released a solution for in-app real-time blocking of malicious and inappropriate ads. The company aims to address the challenges of malicious and sexually-offensive in-app ads, which have been on the rise. The solution, available as an SDK, allows publishers and app developers to protect their users by blocking bad ads before they render and replacing them with safe and appropriate ads. This helps preserve the integrity of the in-app ad experience and promotes loyalty among users. GeoEdges technology detects security issues, inappropriate ad creative, and user experience issues at the pre-impression level. The companys mission is to ensure good user experience and high retention rates for app developers and publishers.
Customers
growth-negative
Malicious Ads Embedded in Ad Images Gain Traction According to GeoEdge's Real-Time Blocking
GeoEdge, a provider of ad security and verification solutions, has noticed a growing trend of steganography, the practice of concealing malicious code within ad images. This trend has been implemented by malvertisers who insert their malicious codes into ad images. The number of incidents of steganography has been increasing exponentially in Q4 2018. GeoEdge discovered instances of malicious campaigns utilizing auto-redirects to send unsuspecting users to malicious websites. These attacks not only result in lost revenue for publishers but also cause a bad experience for site visitors who may fall victim to phishing attacks. According to GeoEdges research, auto-redirect malvertising attacks cost publishers $210 million and marketers $920 million last year. GeoEdges Real-Time Blocking solution aims to prevent these types of ads from impacting users and provides a clean and safe user experience for publishers visitors.
Customers
growth-positive
GeoEdge Builds Real-Time Technology To Block Malware, Offensive Ads
GeoEdge has integrated real-time malware-blocking technology into its platform, allowing publishers to prevent malicious ads from serving on their sites. The technology identifies and blocks malicious code in real-time, as well as detects quality issues to prevent offensive ads. GeoEdge aims to stop malicious ads from ever reaching the publishers site, reducing the risk of negative experiences for visitors. The companys publisher clients have experienced a reduction of 70-80% in malicious ad campaigns after implementing the technology. The article does not mention any specific customers, partners, investment or acquisition details. The event described in the article occurred on July 10, 2018.
CustomersPartners
growth-positive
InMobi Partners with GeoEdge to Regulate Ad Quality Standards and Improve User Experience
InMobi, the world’s largest independent mobile advertising platform, has announced a partnership with GeoEdge, a provider of ad security and verification solutions. The partnership aims to ensure high ad quality and a clean marketplace for a safe and engaging user experience. InMobi and GeoEdge have worked independently to remove malicious ads that may damage the user experience or negatively impact the trust between publishers and their audiences. The partnership emphasizes InMobis investment in machine learning solutions and its commitment to solving ad quality issues. GeoEdges technology is integrated with InMobi to ensure that every creative meets the ad quality guidelines established by the publishers. InMobi aims to be at the forefront of the fight against poor quality advertisements.
Partners
growth-negative
Researchers at GeoEdge uncover new Auto-Redirects Costing Publishers and Marketers over $1 Billion
GeoEdges security team has uncovered seven new families of redirect attacks targeting leading publishers. These auto-redirects are malicious ads that redirect users to fake virus warnings, scams, or unwanted apps. One type of redirect, called Hidden Auto-Redirects, is responsible for an estimated $920 million in damages to the industry. GeoEdges security team has identified multiple hacker networks involved in these attacks, which include click-fraud, tech support scams, and malicious installations. Auto-redirect attacks have cost publishers $210 million and marketers $920 million, resulting in a $1.13 billion annual loss for the online marketing ecosystem. GeoEdge offers ad verification and transparency solutions to protect publishers and advertisers from these attacks.
Customers
growth-positive
GeoEdge Partners with kidSAFE Seal Program to Help Ensure User Privacy & Security for Children Online
GeoEdge has partnered with kidSAFE Seal Program to enhance online safety for children. GeoEdge will help kidSAFE monitor their clients compliance with best practices for advertising content, cookie mechanisms, and security. This partnership will improve review and remediation processes, identify potential threats, and provide actionable insights. The collaboration aims to bring confidence to childrens publishers by ensuring a watchful eye over ad content, linked sites, and security vulnerabilities. GeoEdges CEO, Amnon Siev, expressed pride in taking childrens protection online to the next level.
Partners
growth-negative
GeoEdge Releases Security Report on Native Ad Vulnerabilities
GeoEdge, an ad security and verification company, has released a security report highlighting the vulnerabilities in native advertising. The report discusses major issues such as user security, malvertising threats, and ambiguity in native ads. Native advertising, which mimics the form and function of its environment, has become a popular tool for publishers to drive revenue and improve user engagement. However, the report reveals that native advertising poses significant security risks, including post-click infection, delivery path corruption, landing page hijacking, dirty native ad campaigns, and dynamic landing pages. GeoEdge aims to protect publishers and users from native malvertising. The article emphasizes that many publishers are not aware of the risks associated with native ads.
Customers
growth-positive
GeoEdge Launches SpecHub, an Automated Creative QA Solution to Revolutionize Ad Ops Workflow for Publishers' Direct-Sold Campaigns
GeoEdge launches SpecHub, an automated creative QA testing solution for publishers direct sold campaigns. SpecHub reduces workflow inefficiencies and enhances the efficiency of the creative QA testing process. It notifies publishers of any non-compliance issues, detects breaches in compliance of IAB standards, identifies unknown or malicious elements in ad campaigns, and flags errors in ad campaigns. SpecHub aims to save publishers valuable time and resources. With the launch of SpecHub, GeoEdge provides ad security and verification for the entire ad campaign ecosystem.
PartnersCustomers
Adware Beware: How Connatix and GeoEdge want to ensure content safety in 2017 - New York Business Journal
growth-positive
GeoEdge Already Delivers Full Compliance for Trustworthy Accountability Group's Anti-Malware Guidelines
GeoEdge, a leader in ad security and verification, has announced their collaboration and cooperation with Trustworthy Accountability Groups (TAG) malware scanning guidelines. This partnership aims to eliminate malware from the digital ad supply chain and protect customers and users from malvertising attacks. GeoEdge is a member of TAGs Anti-Malware working group and supports the industry-wide malware prevention framework. The company provides comprehensive support for the guidelines by continuously scanning ad tags and landing pages for malicious activity. GeoEdges CEO, Amnon Siev, emphasizes the importance of these guidelines in ensuring a clean and safe user experience. GeoEdge is known for its ad security and verification solutions for the online and mobile advertising ecosystem.
Customers
GeoEdge Unveils the Industry's First Video Ad Verification Solution
GeoEdge Unveils the Industry's First Video Ad Verification Solution
growth-positive
High-Tech Start-Up Focus: GeoEdge
The article discusses GeoEdge, an Israeli company that provides a software service for tracking, viewing, and validating ad campaigns on any device platform worldwide. The technology allows advertisers to see how their ads are displayed in different countries and tailor them based on local culture and competitive positioning. It also enables publishers to monitor ad compliance and negotiate better pricing. GeoEdge has the largest proxy server network in the world, with 102 countries currently. The company offers its GeoEdge Pro toolbar product for $100 per license user and its GeoEdge Analytics product for $500 per month. GeoEdges clients include Facebook, MySpace, Lefigaro.fr, and others. The company is experiencing positive growth and is being cautious with its expenses.
CustomersPartners
Employee Info
| Employees (range) | 51-200 |
| Exact count | 76 |
| Team members | 2 |
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Admin Info
| Confidence | 100/100 |
| Missing | funding rounds, markets |
| BI Verification | Yanina Wainscheinker |
| Registrar ID | 514592062 |
| Crunchbase | geoedge |
| Last updater | Yanina Wainscheinker |
| Updater email | yanina.wainscheinker@sncentral.org |
| Last update | 2023-09-14T00:00:00.000Z |
| Created | 2015-01-26T00:00:00.000Z |
| Claimed | Yes |