Hi Auto Overview
Hi Auto has developed a software-only deep learning system that uses a speaker-facing camera and a single microphone for more accurate speech recognition and clear speech enhancement. The system can eliminate the most challenging noise sources, including multiple speakers, radios, sirens, and heavy rain. Hi Autos most recent launch is touchless.ai, a platform that turns any interactive touch kiosk into a touchless, voice-operated kiosk designed to work perfectly in noisy commercial environments.
Cumulative Funding Raised Over Time ($)
$15.0MApr 2025
$19.0MApr 2025
$19.0MJun 2020
$23.5MOct 2019
Latest News
growth-positive
Hi Auto to add AI to fast-food drive-thru menus - ISRAEL21c
Hi Auto, an Israeli startup founded in 2019, is revolutionizing the drive-thru experience with its AI voice technology. The companys SaaS platform automates the ordering process, achieving high accuracy and completion rates. This technology allows human employees to focus on other tasks, improving efficiency. Major restaurant chains like Bojangles, Checkers & Rally’s, and others have implemented Hi Autos solution, and the company is conducting multiple paid pilots with other chains. Hi Auto recently secured $15 million in Series A funding, bringing its total funding to $23 million, along with a $4 million credit line for expansion. The AI system also provides real-time upselling recommendations, increasing average ticket amounts and positively impacting restaurant operations.
Product StageCustomersInvestment
growth-positive
/PRNewswire/ -- Hi Auto, a startup pioneering AI-powered voice technology for the quick-service restaurant (QSR) industry, has raised $15 million in a Series A...
Hi Auto, a startup specializing in AI-powered voice technology for the quick-service restaurant (QSR) industry, has raised $15 million in a Series A funding round. The investment was led by Delek Motors, the Zisapel Family, Vasuki Tech Fund, and a publicly traded strategic investor from the restaurant sector. With this funding, Hi Auto aims to expand its AI order-taking solution, which automates drive-thru orders with high accuracy and completion rates. The company addresses rising labor costs and operational challenges in the QSR sector by offloading the ordering process to AI, allowing employees to focus on higher-value tasks. Hi Autos customers include Bojangles, Checkers & Rallys, Lees Famous Recipe Chicken, Burger King New Zealand, and Popeyes UK. The company is also running multiple paid pilots with top-tier QSR chains.
InvestmentCustomersProduct Stage
Hi Auto and Popeyes U.K. Partner on Drive-Thru Transformation
growth-positive
/PRNewswire/ -- Hi Auto, a leader in AI-powered voice technology for the restaurant industry, is set to spotlight its voice assistant at the FSTEC conference,...
Hi Auto, a leader in AI-powered voice technology for the restaurant industry, is expanding its deployment to Burger King restaurants in New Zealand. The company will showcase its voice assistant at the FSTEC conference in Grapevine, Texas, from September 16-18, 2024. A panel discussion on September 17, moderated by Hi Autos CEO Roy Baharav, will explore the impact of voice AI on restaurant operations and employee satisfaction. Hi Autos technology, known for its 95% accuracy rate, is already used by major US chains like Checkers and Rallys, Bojangles, and Lees Famous Recipe Chicken. The expansion highlights the technologys versatility and benefits, including improved operational efficiency and employee morale.
CustomersExpand
growth-positive
Hi Auto signs dDeal with Bojangles Drive-Thru restaurant chain
Israeli startup Hi Auto, which has developed an AI-based voice assistant for taking orders in Drive-Thru restaurants, has signed a multi-year agreement with American restaurant chain Bojangles. The voice assistant has already been installed in over 75 Bojangles locations and is expected to be operational in more than 200 Bojangles restaurants by the end of the year. The system, referred to as Bo-Linda, takes orders accurately and consistently, freeing restaurant staff to handle other tasks. The agreement follows a successful pilot in dozens of restaurants.
PartnersExpand
| Sector | Automotive & Mobility Technologies |
Funding
| Total funding | $19.5M |
| Last funding | $15M |
| Stage | A |
| Rounds | 4 |
| Investors | 8 |
Team Members
2
Employees: 51-200
Web & Social Links
| Website | hi.auto/ |
| Careers | Careers page |
Locations
Derech Menachem Begin 146, Tel Aviv-Yafo, Israel
Photos & Videos
1 item(s)
Hi Auto Business
Business models
B2B
Product stage
R&D
Employees
51-200
Sector
Automotive & Mobility TechnologiesAutonomous & ConnectedTarget Customer
Commerce & RetailDistribution ChannelsDirect-to-consumerCore Technology
Artificial IntelligenceVoice & Speech RecognitionTags (7)
artificial-intelligencespeech-recognitionautomotivesmart-mobilityrestaurantsdeep-learningvoice-controlHi Auto Financials
$19.5M
Total funding
Undisclosed
Capital raised
$15M
Last funding
A
Funding stage
4
Total rounds
8
Investors
Cumulative Funding Raised Over Time ($)
$15.0MApr 2025
$19.0MApr 2025
$19.0MJun 2020
$23.5MOct 2019
Private Equity Funding
A Round
Apr 2025
$15M
Delek Motors (Lead)
,
Goldbell Investments, Vasuki Technology Fund, Meir Barel
Debt Financing
Apr 2025
$4M
Undisclosed Round
Jun 2020
Undisclosed
Vasuki Technology Fund
Seed
Oct 2019
$4.5M
Delek Motors (Lead)
,
Goldbell Investments, Allied Investments, Plug and Play, Zohar Zisapel (Late)
Hi Auto Lifecycle
Cumulative Funding Raised Over Time
$15.0MApr 2025
$19.0MApr 2025
$19.0MJun 2020
$23.5MOct 2019
All Events
A Round
Apr 2025
$15M
Delek Motors (Lead)
,
Goldbell Investments, Vasuki Technology Fund, Meir Barel
Debt Financing
Apr 2025
$4M
Undisclosed Round
Jun 2020
Undisclosed
Vasuki Technology Fund
Seed
Oct 2019
$4.5M
Delek Motors (Lead)
,
Goldbell Investments, Allied Investments, Plug and Play, Zohar Zisapel (Late)
Hi Auto News
14 articles
growth-positive
Hi Auto to add AI to fast-food drive-thru menus - ISRAEL21c
Hi Auto, an Israeli startup founded in 2019, is revolutionizing the drive-thru experience with its AI voice technology. The companys SaaS platform automates the ordering process, achieving high accuracy and completion rates. This technology allows human employees to focus on other tasks, improving efficiency. Major restaurant chains like Bojangles, Checkers & Rally’s, and others have implemented Hi Autos solution, and the company is conducting multiple paid pilots with other chains. Hi Auto recently secured $15 million in Series A funding, bringing its total funding to $23 million, along with a $4 million credit line for expansion. The AI system also provides real-time upselling recommendations, increasing average ticket amounts and positively impacting restaurant operations.
Product StageCustomersInvestment
growth-positive
/PRNewswire/ -- Hi Auto, a startup pioneering AI-powered voice technology for the quick-service restaurant (QSR) industry, has raised $15 million in a Series A...
Hi Auto, a startup specializing in AI-powered voice technology for the quick-service restaurant (QSR) industry, has raised $15 million in a Series A funding round. The investment was led by Delek Motors, the Zisapel Family, Vasuki Tech Fund, and a publicly traded strategic investor from the restaurant sector. With this funding, Hi Auto aims to expand its AI order-taking solution, which automates drive-thru orders with high accuracy and completion rates. The company addresses rising labor costs and operational challenges in the QSR sector by offloading the ordering process to AI, allowing employees to focus on higher-value tasks. Hi Autos customers include Bojangles, Checkers & Rallys, Lees Famous Recipe Chicken, Burger King New Zealand, and Popeyes UK. The company is also running multiple paid pilots with top-tier QSR chains.
InvestmentCustomersProduct Stage
Hi Auto and Popeyes U.K. Partner on Drive-Thru Transformation
growth-positive
/PRNewswire/ -- Hi Auto, a leader in AI-powered voice technology for the restaurant industry, is set to spotlight its voice assistant at the FSTEC conference,...
Hi Auto, a leader in AI-powered voice technology for the restaurant industry, is expanding its deployment to Burger King restaurants in New Zealand. The company will showcase its voice assistant at the FSTEC conference in Grapevine, Texas, from September 16-18, 2024. A panel discussion on September 17, moderated by Hi Autos CEO Roy Baharav, will explore the impact of voice AI on restaurant operations and employee satisfaction. Hi Autos technology, known for its 95% accuracy rate, is already used by major US chains like Checkers and Rallys, Bojangles, and Lees Famous Recipe Chicken. The expansion highlights the technologys versatility and benefits, including improved operational efficiency and employee morale.
CustomersExpand
growth-positive
Hi Auto signs dDeal with Bojangles Drive-Thru restaurant chain
Israeli startup Hi Auto, which has developed an AI-based voice assistant for taking orders in Drive-Thru restaurants, has signed a multi-year agreement with American restaurant chain Bojangles. The voice assistant has already been installed in over 75 Bojangles locations and is expected to be operational in more than 200 Bojangles restaurants by the end of the year. The system, referred to as Bo-Linda, takes orders accurately and consistently, freeing restaurant staff to handle other tasks. The agreement follows a successful pilot in dozens of restaurants.
PartnersExpand
growth-positive
חברת HI AUTO חתמה על הסכם עם רשת המזון המהיר האמריקאית "Checkers & Rallys"
HI AUTO has signed a deal with Checkers & Rallys, a fast-food chain in the US, to provide them with a speech recognition system for virtual conversations with customers.
Partners
הסטארטאפ של זהר זיספאל לא ישכח לשאול אתכם האם להגדיל בשקל תשעים
growth-positive
Touchless.ai launches intuitive voice command, eliminating the new fear of touching
Israeli startup Touchless.ai has launched a voice command software that turns interactive kiosks into touch-free interfaces. The software aims to help combat COVID-19 fears and bring people back to restaurants and bars. Touchless.ais solution eliminates physical interaction with the ordering screen and enables voice commands for tasks such as ordering specific dishes. The software is easy to use, reliable, and integrates with a customers needs at no extra cost. Touchless.ai has already started trials in the U.S. and Europe with known chains. The company is collaborating with Intel and leading kiosk supplier Pyramid. The public concern over touchscreens due to the pandemic has increased the demand for touchless technologies. Touchless.ai was created in 2020 by Hi Auto, which invented the worlds first audio-visual commercial solution for speaker separation and speech enhancement in vehicles.
CustomersPartners
growth-positive
Touchless.ai's speech-enabled technology will make touchscreens touch-proof
Israel-based Touchless.ai has developed a voice solution that can turn any digital kiosk into a touch-free device, aimed at preventing the spread of Covid-19. The technology displays numbers on a screen that correspond to options, allowing users to make selections without touching public interfaces. Touchless.ai has started trials in the US and Europe and supports multiple languages. The solution can be modified to work in any language and supports all web-based apps. It does not store personal data or identify the users face or voice. Touchless.ai was founded in 2020 by Hi Auto, the inventor of the first audio-visual commercial solution for speaker separation and speech enhancement in vehicles.
CustomersPartners
growth-positive
Israeli tech promises clearer sound in your car
Israeli startup Hi Auto has developed deep learning algorithms that combine a microphone with a camera to enhance speech recognition and noise cancellation in vehicles. The software can separate the speakers voice from background noise, resulting in a cleaner sound experience. Hi Autos solution can work with any camera installed in the vehicle and is designed to learn different speech styles and looks. The company recently raised a $4.5 million seed round led by Israeli car importer Delek Motors and Hi Auto chairman Zohar Zisapel, with participation from other investors. Hi Autos software also has potential applications in non-automotive sectors such as smart TVs and hospitality robots.
PartnersInvestment
growth-positive
This Startup is Using AI to Make Voice Control in Cars Actually Work
Hi Auto, an Israeli startup, is developing AI algorithms to enhance speech recognition in car cabins by analyzing audio and video feeds. Their solution aims to improve accuracy and overcome background noise interference. The companys technology is compatible with all speakers in the car, offering functionality to backseat passengers as well. Hi Auto completed a $4.5 million seed funding round led by Delek Motors and Zohar Zisapel. They are participating in Intels Ignite startup accelerator program and will showcase their prototype at CES 2020. The article highlights the growing demand for voice control and the potential for Hi Autos technology to revolutionize the speech recognition experience in cars.
PartnersInvestment
growth-positive
Startup Separates Our Words from the Background Noise (AUDIO INTERVIEW) - The Media Line
Israeli hi-tech startup Hi Auto has developed a new system that combines microphones and cameras to improve the voice-recognition system in cars. The cameras focus on the drivers lips to isolate commands from background noise. Hi Autos CEO also discussed potential uses of the system outside of cars.
CustomersPartners
growth-positive
Israeli speech recognition co Hi Auto raises $4.5m
Israeli speech recognition startup Hi Auto has completed a $4.5 million seed round led by Delek Motors and Zohar Zisapel. The funds will be used to complete the development of its first product, launch sales, and expand the team. Hi Autos audio-visual approach aims to eliminate noise and improve voice recognition in any noise condition. The company is focusing on the automotive sector and plans to showcase its technology at CES 2020. The solution combines a microphone and camera to track the speakers lips and uses deep learning software to remove noise. Hi Auto has already established contact with top automotive players for potential partnerships.
InvestmentExpand
EETimes - 'Be quiet for a sec? I'm trying to talk to the car.'
Hi Auto Team
Employee Info
| Employees (range) | 51-200 |
| Exact count | 85 |
| Team members | 2 |
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Hi Auto Internal
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Admin Info
| Confidence | 100/100 |
| Missing | markets |
| BI Verification | Maor Perlov |
| Registrar ID | 515975217 |
| Crunchbase | hi-auto |
| Creator | Jenny Sotnik-Talisman |
| Creator email | genys30@yahoo.com |
| Last updater | Jenny Sotnik-Talisman |
| Updater email | jenny.sotnik@sncentral.org |
| Last update | 2022-11-23T00:00:00.000Z |
| Created | 2019-01-20T00:00:00.000Z |
| Claimed | Yes |