imonomy News
2 articles
growth-positive
How to Optimize Ad Placement and Maximize Revenue
Imonomy, a leading in-image advertising platform, has developed a solution that helps publishers increase ad revenue by optimizing viewability. The company has seen participating publishers revenues increase by as much as 15 to 20 percent since implementing the viewability optimization feature. The article discusses the importance of delivering ads that provide real value to readers and the need for a more audience-centric approach in the online publishing industry. It also addresses the rise of ad blockers and the responsibility of advertisers and media buyers in improving ad quality. The key theme of the article is the need for better solutions in the content monetization ecosystem.
Customers
growth-positive
Imonomy Raises $400K Seed For Its Visual Semantic Software That Adds Relevant Photos To Publishers' Websites, Monetised With Ads
Israeli startup Imonomy has closed a $400,000 seed round from a group of angel investors. The funding will be used for product development and initial marketing and sales activities. Imonomys software automatically inserts relevant, copyright-free images into webpages. The company targets smaller-sized web publishers who lack the resources to find and display images. Imonomys software is currently used by over 500 medium-sized websites. The company monetizes the added images through hover over links and displaying ads. Imonomy competes with other content enrichment tools but differentiates itself by offering both content enrichment and monetization opportunities in a single automated process for free. The company expects to be profitable by the end of the year.
Investment
