INCRMNTAL

INCRMNTAL Overview

INCRMNTAL's platform allows marketers to measure the incremental value of their activities. It is completely self-service and hands-free, giving marketers control over recommended tests and actionable insights to get even more value out of their marketing spend. Integration to the platform requires no code or SDK and works seamlessly alongside any marketing tool such as attribution, analytics, and customer relationship management systems. It is designed for privacy and does not require any device identifiers or cookies to function.

Cumulative Funding Raised Over Time ($)

Latest News

Oct 5, 2020 · www.adexchanger.com

growth-positive

INCRMNTAL Aims To Help Wean Apps Away From Last Touch And The IDFA

INCRMNTAL, a startup focused on incrementality testing and measurement, has launched with $1.4 million in pre-seed funding. The company aims to provide a solution for measuring the true impact of ad spend, particularly in light of Apples impending IDFA deprecation. The last-touch attribution model, which relies heavily on individual identifiers, is no longer viable, and more users are opting for Limit Ad Tracking. INCRMNTALs solution does not depend on device IDs and focuses on conversions, cost, and revenue. The company is partnering with design customers, including Jam City and eToro, to develop and test its platform, which is set to release in Q1 2021. INCRMNTAL has integrations with various mobile measurement platforms and plans to offer self-service incrementality tests using AI. The market is expected to adapt to the need for incrementality measurement as a crucial part of marketing teams toolkits.

Investment

Funding

Team Members

2

Employees: 11-50

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Locations

Tuval St 40, Ramat Gan, Israel

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INCRMNTAL Internal

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