InfiniGrow News
4 articles
growth-positive
מייסדי סימילארווב, סייסנס ו-face.com משקיעים בסטארטאפ ישראלי חדש
Israeli startup InfiniGrow, which has developed a tool for planning and attributing marketing moves, has raised over $5 million after two years of bootstrapping. The investment round was led by AnD Ventures and included a number of entrepreneurs responsible for several unicorns. InfiniGrows product combines the capabilities of Attribution, linking marketing activities to results, and Planning, planning marketing activities. This allows organizations to make quick changes to their marketing plan and respond to changes in real time. The company was founded in 2019 and currently employs 10 people.
Investment
growth-positive
B2B Marketers Use AI to Move Beyond the Google/Facebook Duopoly as Research from Marketing Platform InfiniGrow Shows Growth for LinkedIn, Quora, Content Marketing and Events
InfiniGrow, an AI-driven marketing planning optimization platform, is helping B2B marketers optimize their marketing budget allocation. According to InfiniGrows research, B2B marketers are turning to newer digital platforms like LinkedIn and Quora as alternatives to Facebook and Google. The survey conducted by InfiniGrow shows that ad spend on LinkedIn is expected to increase by 26% in 2019, driven by the introduction of video and live video, the redesigned LinkedIn Campaign Manager, and interest targeting. Quora is also expected to experience a 28% increase in ad spend in 2019. In addition to LinkedIn and Quora, traditional marketing channels like Content Marketing, Events, and Direct Mail will also see an increase in B2B marketing spend. Some channels losing favor among B2B marketers include Facebook and Twitter.
CustomersPartners
growth-positive
Interview with Daniel Meler, Co-Founder & CEO at InfiniGrow
InfiniGrow is an AI-based marketing platform that helps marketers optimize their budget allocation across different channels. The companys AI technology collects and analyzes performance and market data to provide actionable recommendations for budget optimization. InfiniGrow differentiates itself by being easy to use and providing recommendations that marketers can implement without the need for consultants or data scientists. The article discusses the challenges and opportunities of AI in marketing, as well as the potential impact of AI on various industries. The CEO of InfiniGrow emphasizes the importance of building easy-to-use AI-driven systems and believes that AI will be integrated into existing technologies rather than being offered as a standalone service. The article also touches on the ownership of machine learning results and the potential risks of AI weaponization.
Customers
growth-positive
Ai-Driven Marketing Planning Solution Infinigrow Launches to Solve Key Marketer Challenge - Optimizing Channel Budget Allocation to Achieve Goals and Maximize Performance
InfiniGrow is launching its Marketing Planning Software as a Service (SaaS) solution, which enables marketing teams to optimally plan and allocate their budget across online and offline channels. The solution provides insights on how past activities impacted organizational KPIs and offers recommendations on how to improve budget allocation for future campaigns. InfiniGrows AI-driven platform analyzes data, provides real-time channel performance monitoring, and generates AI-driven recommendations for budget optimization. The goal is to help marketers achieve their defined KPIs and maximize performance. ContentSquare, a digital experience insights platform, is mentioned as an advisory board member.
CustomersPartners
