Innovid Overview
Innovid offers a video advertising platform designed to help advertisers engage consumers across all screens and channels with more effective video creation, improved campaign performance, and video integration throughout the customer journey. The company offers a holistic, cross-device, data-driven solution to meet the demands of audience fragmentation and personalize the customer journey. Innovid's patented technology and measurement capabilities can help marketers succeed in an ever-changing digital television landscape and engage viewers at scale via immersive, interactive storytelling. Innovid powers cross-channel video-advertising efforts for some of the largest brands in more than 28 countries, including Bank of America, Best Buy, Citi, Comcast, Kraft, LOral, Microsoft, P&G, Walmart, Samsung, Sprint, and Toyota. Innovid is backed by Sequoia Capital, Genesis Partners, T-Venture, Vintage Investment Partners, Cisco Investments, and NewSpring Capital. Its numerous awards include IAB Mixx's Rising Stars, Digiday Video Awards, Inc. Magazine's Top 50 Best Places to Work, AdAge's Best Places to Work, and Crain's Best Places to Work.
Cumulative Funding Raised Over Time ($)
$9.5MAug 2011
$22.0MDec 2015
$37.0MDec 2015
$40.0MJan 2008
$70.0MJan 2019
$81.0MMar 2013
$91.0MMar 2015
$95.1MSep 2010
Latest News
growth-positive
Mediaocean to Acquire Innovid (NYSE:CTV)
Innovid, an independent software platform for advertising, is set to be acquired by Mediaocean, a foundational partner for omnichannel advertising. The acquisition, valued at approximately $500 million, will see Innovid merge with Flashtalking to create a premier independent, omnichannel ad tech platform. This merger aims to provide advertisers with increased control over data and decisions, offering a neutral alternative to major tech platforms like Google. Zvika Netter, CEO & Founder of Innovid, will lead the combined organization, with Grant Parker as President. The acquisition is expected to close in early 2025, marking a significant milestone in Innovids journey to enhance advertising technology.
Acquired-byAcquisitionPartners
Inside Mediaocean’s $500 Million Acquisition Of Innovid, With Bill Wise And Zvika Netter
growth-positive
The valuation reflects a premium of just over 100% on Innovid's current stock price on Wall Street but falls significantly short of the $1.3 billion valuation achieved during its 2021 SPAC merger.
Innovid, an Israeli digital advertising company, is being acquired by U.S.-based Mediaocean for $500 million, a significant drop from its $1.3 billion valuation during its 2021 SPAC merger. The acquisition will result in Innovid being delisted from the New York Stock Exchange. Mediaocean, whose largest shareholder is the CVC investment fund, will pay Innovid shareholders $3.15 per share. Innovid has faced a 90% decline in stock value since its public debut. Despite this, the acquisition is seen as a positive step, especially in light of the ongoing antitrust trial against Google, which presents new market opportunities. Innovid will merge into Mediaocean’s subsidiary, Flashtalking, with CEO Zvika Netter continuing in his role. The company also laid off 10% of its workforce, which amounts to 47 employees.
Acquired-byLayoffs
growth-negative
Innovid Corp. Just Reported A Surprise Profit And Analysts Updated Their Estimates
Innovid Corp. (NYSE:CTV) experienced a 13% drop in its stock price following its quarterly earnings report, which revealed a revenue miss of 6.2% at US$38 million. Despite better-than-expected earnings of US$0.03 per share, analysts have revised their forecasts, reducing revenue expectations for 2025 from US$180.9 million to US$167.2 million. This reflects a 10% improvement over the past year but indicates a slowdown compared to historical growth rates. Analysts maintain a consensus price target of US$2.75 per share, with a narrow range of valuations suggesting shared views on the companys worth. Innovids revenue growth is expected to outpace the industry average despite the slowdown. The report highlights potential business headwinds as analysts lower earnings per share estimates.
growth-positive
Innovid Third Quarter 2024 Earnings: EPS Beats Expectations, Revenues Lag
Innovid reported a revenue of $38.3 million, marking a 5.6% increase from the previous quarter. The company turned a net income of $4.67 million, a significant improvement from a $2.73 million loss in the prior quarter. The profit margin rose to 12%, and earnings per share (EPS) improved to $0.032. Despite missing revenue estimates by 6.2%, EPS exceeded expectations. Innovids revenue is projected to grow at an average annual rate of 9% over the next three years, outpacing the US media industrys forecasted growth rate of 3.6%. However, the companys shares have declined by 13% over the past week. The article highlights a warning sign for Innovid, suggesting caution for investors.
| Sector | Business Software |
Funding
| Total funding | $333.6M |
| Last funding | $251M |
| Stage | Acquired |
| Rounds | 9 |
| Investors | 10 |
Team Members
4
Employees: 500+
Web & Social Links
| Website | www.innovid.com |
| Careers | Careers page |
Locations
Tuval St 40, Ramat Gan, Israel
Honduras 5522, CABA, Argentina
15-19 Bloomsbury Way, London, UK
Dachauer Strae 15a, Munich, Germany
71 Robinson Road, Singapore 068895
19 Clifford Street, Detroit, MI, USA
30 Irving Place, New York, NY 10003, USA
31 Alfred Street, Sydney NSW, Australia
1 North LaSalle Street, Chicago, IL 60602, USA
4063 Glencoe Ave, Marina del Rey, CA, USA
Av. 9, Bogot, Bogota, Colombia
Kita-Aoyama, Minato City, Tokyo, Japan
Photos & Videos
2 item(s)
Innovid Business
Business models
B2B
Product stage
Released
Employees
500+
Sector
Business SoftwareSales & Marketing SolutionsAdvertising PlatformsTarget Customer
Enterprise & Professional ServicesMarketing & SalesAdvertisingCore Technology
Platforms & InterfacesSoftwareTags (16)
campaign-managementvideo-advertisingmarketingpersonalizationadvertisingdigital-mediatargetingpublishersvideoengagementadvertisersvideo-marketingcustomer-engagementinteractivevideo-platformdata-analyticsSolutions
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Use Cases
Case StudiesGeographic Markets
GlobalInnovid Financials
$333.6M
Total funding
Undisclosed
Capital raised
$251M
Last funding
Acquired
Funding stage
9
Total rounds
10
Investors
Cumulative Funding Raised Over Time ($)
$9.5MAug 2011
$22.0MDec 2015
$37.0MDec 2015
$40.0MJan 2008
$70.0MJan 2019
$81.0MMar 2013
$91.0MMar 2015
$95.1MSep 2010
Private Equity Funding
Undisclosed Round
Jan 2019
$30M
Goldman Sachs Bank USA
Debt Financing
Dec 2015
$12.5M
TriplePoint Capital, Silicon Valley Bank
E Round
Dec 2015
$15M
New Spring Captia, Cerca Partners, Cisco Investments, Sequoia Capital, Genesis Partners, T-Venture
D Round
Mar 2015
$10M
Cisco Investments, Genesis Partners, Sequoia Capital, T-Venture
C Round
Mar 2013
$11M
Genesis Partners, Sequoia Capital, Vintage Investment Partners, T-Venture
B Round
Aug 2011
$9.5M
T-Venture, Sequoia Capital, Genesis Partners
Undisclosed Round
Sep 2010
$4.1M
T-Venture, Genesis Partners
A Round
Jan 2008
$3M
Genesis Partners
Public Offering / Exit
DelistingEvent
Nov 2024
Undisclosed
MNAEvent
Nov 2024
$500M
SpacEvent
Dec 2021
Undisclosed
Mergers & Acquisitions
MNAEvent
Feb 2022
$160M
MNAEvent
Sep 2019
$30M
MNAEvent
Nov 2017
Undisclosed
Innovid Lifecycle
Cumulative Funding Raised Over Time
$9.5MAug 2011
$22.0MDec 2015
$37.0MDec 2015
$40.0MJan 2008
$70.0MJan 2019
$81.0MMar 2013
$91.0MMar 2015
$95.1MSep 2010
All Events
Undisclosed Round
Jan 2019
$30M
Goldman Sachs Bank USA
Debt Financing
Dec 2015
$12.5M
TriplePoint Capital, Silicon Valley Bank
E Round
Dec 2015
$15M
New Spring Captia, Cerca Partners, Cisco Investments, Sequoia Capital, Genesis Partners, T-Venture
D Round
Mar 2015
$10M
Cisco Investments, Genesis Partners, Sequoia Capital, T-Venture
C Round
Mar 2013
$11M
Genesis Partners, Sequoia Capital, Vintage Investment Partners, T-Venture
B Round
Aug 2011
$9.5M
T-Venture, Sequoia Capital, Genesis Partners
Undisclosed Round
Sep 2010
$4.1M
T-Venture, Genesis Partners
A Round
Jan 2008
$3M
Genesis Partners
DelistingEvent
Nov 2024
Undisclosed
MNAEvent
Nov 2024
$500M
SpacEvent
Dec 2021
Undisclosed
MNAEvent
Feb 2022
$160M
MNAEvent
Sep 2019
$30M
MNAEvent
Nov 2017
Undisclosed
Innovid News
114 articles
growth-positive
Mediaocean to Acquire Innovid (NYSE:CTV)
Innovid, an independent software platform for advertising, is set to be acquired by Mediaocean, a foundational partner for omnichannel advertising. The acquisition, valued at approximately $500 million, will see Innovid merge with Flashtalking to create a premier independent, omnichannel ad tech platform. This merger aims to provide advertisers with increased control over data and decisions, offering a neutral alternative to major tech platforms like Google. Zvika Netter, CEO & Founder of Innovid, will lead the combined organization, with Grant Parker as President. The acquisition is expected to close in early 2025, marking a significant milestone in Innovids journey to enhance advertising technology.
Acquired-byAcquisitionPartners
Inside Mediaocean’s $500 Million Acquisition Of Innovid, With Bill Wise And Zvika Netter
growth-positive
The valuation reflects a premium of just over 100% on Innovid's current stock price on Wall Street but falls significantly short of the $1.3 billion valuation achieved during its 2021 SPAC merger.
Innovid, an Israeli digital advertising company, is being acquired by U.S.-based Mediaocean for $500 million, a significant drop from its $1.3 billion valuation during its 2021 SPAC merger. The acquisition will result in Innovid being delisted from the New York Stock Exchange. Mediaocean, whose largest shareholder is the CVC investment fund, will pay Innovid shareholders $3.15 per share. Innovid has faced a 90% decline in stock value since its public debut. Despite this, the acquisition is seen as a positive step, especially in light of the ongoing antitrust trial against Google, which presents new market opportunities. Innovid will merge into Mediaocean’s subsidiary, Flashtalking, with CEO Zvika Netter continuing in his role. The company also laid off 10% of its workforce, which amounts to 47 employees.
Acquired-byLayoffs
growth-negative
Innovid Corp. Just Reported A Surprise Profit And Analysts Updated Their Estimates
Innovid Corp. (NYSE:CTV) experienced a 13% drop in its stock price following its quarterly earnings report, which revealed a revenue miss of 6.2% at US$38 million. Despite better-than-expected earnings of US$0.03 per share, analysts have revised their forecasts, reducing revenue expectations for 2025 from US$180.9 million to US$167.2 million. This reflects a 10% improvement over the past year but indicates a slowdown compared to historical growth rates. Analysts maintain a consensus price target of US$2.75 per share, with a narrow range of valuations suggesting shared views on the companys worth. Innovids revenue growth is expected to outpace the industry average despite the slowdown. The report highlights potential business headwinds as analysts lower earnings per share estimates.
growth-positive
Innovid Third Quarter 2024 Earnings: EPS Beats Expectations, Revenues Lag
Innovid reported a revenue of $38.3 million, marking a 5.6% increase from the previous quarter. The company turned a net income of $4.67 million, a significant improvement from a $2.73 million loss in the prior quarter. The profit margin rose to 12%, and earnings per share (EPS) improved to $0.032. Despite missing revenue estimates by 6.2%, EPS exceeded expectations. Innovids revenue is projected to grow at an average annual rate of 9% over the next three years, outpacing the US media industrys forecasted growth rate of 3.6%. However, the companys shares have declined by 13% over the past week. The article highlights a warning sign for Innovid, suggesting caution for investors.
Innovid to Participate in Upcoming Investor Conferences
growth-positive
Innovid Reports Q3 2024 Financial Results
Innovid Corp. reported a 6% increase in Q3 2024 revenue to $38.3 million and a net income of $4.7 million, marking a significant improvement from a net loss in the previous year. The companys Adjusted EBITDA grew by 29% year-over-year, with a margin increase to 22%. Innovid announced a stock repurchase program of up to $20 million, reflecting confidence in its growth strategy. The company expanded its partnerships, notably with Netflix, and received recognition for its innovative TV advertising technology. The board believes the stock is undervalued and aims to enhance shareholder value through strategic initiatives.
PartnersStock Repurchase
growth-negative
Discover October 2024's Promising US Penny Stocks
Tiziana Life Sciences Ltd, a biotechnology company focused on oncology and immunology, is navigating financial challenges despite maintaining shareholder value. With a market cap of $101.47 million, the company has recently appointed Ivor Elrifi as CEO to enhance its strategic direction. Tiziana has regained Nasdaq compliance but is facing short-term financial difficulties, as its assets do not fully cover liabilities and it has a limited cash runway. The company recently withdrew a $50 million equity offering but remains debt-free, which may help mitigate some financial risks.
Management Changes
Innovid to Release Third Quarter 2024 Financial Results on November 12th
growth-positive
LG Ad Solutions the Latest Industry Leader to Join Innovid’s Harmony Initiative
Innovid, an independent software platform for advertising across connected TV (CTV), has announced that LG Ad Solutions has joined its Harmony initiative. This initiative aims to optimize advertising infrastructure by improving efficiency, transparency, and reducing carbon emissions. Harmony Direct, a part of this initiative, has shown significant improvements in working media dollars and publisher yield. PMG, an early adopter, is expanding its use of Harmony Direct across its client portfolio after realizing major efficiencies. The initiatives latest product, Harmony Frequency, is in closed beta and aims to enhance frequency management for CTV and digital advertising. The collaboration with partners like LG Ad Solutions, Assembly, CMI Media Group, and others is expected to bring over $1 billion in savings to the U.S. CTV market.
Partners
growth-positive
3 Growth Companies With High Insider Ownership On US Exchanges
The article discusses the appeal of growth companies with high insider ownership amidst fluctuating U.S. markets. Bridge Investment Group Holdings, operating in the real estate investment management sector, is highlighted for its strong growth potential, with revenue forecasted to grow over 21% annually. Despite challenges like shareholder dilution and interest payments not well-covered by earnings, recent insider buying activity and a partnership with Ethos Real Estate for affordable housing initiatives indicate positive growth prospects. Innovid and P10 are also mentioned, with Innovid focusing on ad measurement through a partnership with Nielsen and P10 seeking acquisitions. The article emphasizes the potential of these companies to outperform the market due to their insider ownership and strategic initiatives.
Partners
Alltold & Innovid Collaborate on First-of-its-Kind Analysis on the State of Inclusive Advertising in CTV
growth-positive
When Will Innovid Corp. (NYSE:CTV) Turn A Profit?
Innovid Corp., a company operating an independent software platform for ad serving, measurement, and creative services, is on the verge of a significant milestone. Despite a financial year loss of $32 million and a trailing twelve-month loss of $21 million, the company, with a market cap of $297 million, is moving closer to breakeven. Analysts predict that Innovid will post its final loss in 2025 and turn a profit of $17 million in 2026, requiring an average annual growth rate of 102%. Notably, Innovid operates without debt, relying solely on shareholder funding, which reduces investment risk. This growth-positive outlook is supported by high confidence from analysts, although slower growth could delay profitability. The article emphasizes the importance of further examining Innovids valuation, management team, and potential comparison with other high-performing stocks.
Innovid Releases "Holiday Shoppable Advertising Unwrapped" Guide
Innovid Wins AdExchanger Award for Most Innovative TV Advertising Technology
growth-positive
3 US Growth Stocks With High Insider Ownership
The article discusses three high-growth companies with significant insider ownership: AlTi Global, Innovid Corp., and Paymentus Holdings. AlTi Global, with a market cap of $602.65 million, has seen recent insider buying and is expected to become profitable within three years. Innovid Corp., with a market cap of $275.25 million, has reduced its net loss and is forecasted to achieve high earnings growth. Paymentus Holdings, valued at approximately $2.67 billion, shows robust revenue and earnings growth despite recent insider selling. The article highlights the potential for these companies to outperform the broader market due to their high insider ownership and growth prospects.
Investment
Innovid Launches In-Platform Solution for QR Code Creation, Delivery, Measurement, & Optimization
growth-positive
Top US Growth Stocks With High Insider Ownership For August 2024
The article discusses the potential advantages of growth companies with high insider ownership amidst fluctuations in the U.S. stock market. It highlights three companies: AerSale Corporation, Southern States Bancshares, Inc., and Innovid Corp. AerSale, with significant insider ownership, has shown promising revenue growth and is expanding its operations. Southern States Bancshares, despite recent insider selling, completed a strategic merger with CBB Bancorp, potentially bolstering growth prospects. Innovid, despite recent insider selling and shareholder dilution, has collaborated with Nielsen to enhance ad measurement capabilities, potentially driving future growth.
Management ChangesAcquisitionExpand
Innovid to Participate in Upcoming Investor Conferences
Nielsen & Innovid Collaborate to Provide Seamless Workflow & Holistic View of the Cross-Media Ads Universe
Innovid Reports Q2 2024 Financial Results
Innovid Launches First Holistic Frequency Management Solution to Optimize Campaigns Across CTV & Digital Advertising
growth-positive
US Growth Companies With High Insider Ownership To Watch
The article discusses the growth prospects of three US companies with high insider ownership: PubMatic, Southern States Bancshares, and Innovid. PubMatic, a global cloud infrastructure platform for programmatic advertising, has seen a significant improvement in financial performance and anticipates continued growth. Southern States Bancshares, a community banking service provider, shows promise with earnings forecast to grow by 20% annually. Innovid, an independent software platform for ad serving, measurement, and creative services, is poised for significant growth with earnings expected to surge by 116.83% annually.
CustomersPartnersInvestment
Neutral
Innovid Corp.'s (NYSE:CTV) top owners are retail investors with 40% stake, while 25% is held by institutions
The article discusses the ownership structure of Innovid Corp., a company listed on NYSE. Retail investors hold the majority stake in the company with 40% ownership, while institutions account for 25% of the companys stockholders. The largest shareholder is Ion Asset Management with 7.3% of shares outstanding. The top 14 shareholders have a combined ownership of 50% in the company. The company insiders, including board members and top-level managers, hold a significant stake in the company, valued at $29 million. Private equity firms hold a 12% stake in Innovid, and private companies own 5.0% of the Innovid stock.
Investment
Innovid to Release Second Quarter 2024 Financial Results on August 6th
Innovid Ranks Among Highest-Scoring Businesses on Inc.’s Annual List of Best Workplaces for 2024
growth-positive
US Growth Companies With High Insider Ownership To Watch
The article discusses the potential growth opportunities in companies with high insider ownership amid the mixed performance in the U.S. stock market. It highlights three companies - Afya Limited, a medical education group based in Brazil; Innovid Corp., an independent software platform for ad serving, measurement, and creative services; and Endava plc, a global technology service provider. These companies have high insider ownership and are demonstrating robust financial health and strategic shareholder engagement. The article also provides an overview of their operations, earnings growth forecast, and recent strategic initiatives.
CustomersInvestment
growth-negative
Insider Returns Down To US$157k As Innovid's Stock Dips 12%
Innovid Corp. has seen a 12% drop in stock value, however, insiders who bought in the last 12 months are still seeing a profit. Despite the recent loss, insiders original purchase value of US$460.9k is now worth US$617.8k. The biggest insider sale over the last year was by the Chief Commercial Officer, David Helmreich, for US$105k worth of shares. However, insiders have bought 357.09k shares worth US$461k. Overall, Innovid insiders bought more than they sold over the last year. Innovid insiders own 11% of the company, worth about US$29m.
Investment
Innovid Releases "CTV x Commerce 2024" Report on the State of Interactive Creatives & Shoppable Advertising
Goodway Group & Vizio the Latest to Join Innovid’s Harmony Initiative to Optimize CTV Advertising
Innovid Set to Join the Russell 3000® Index
growth-positive
Top US Growth Companies With High Insider Ownership In May 2024
The article discusses the performance of three US growth companies with high insider ownership amid stock market fluctuations. AerSale, a global aftermarket commercial aircraft company, has shown a strong recovery in its recent quarterly earnings despite facing legal disputes. TeraWulf, a digital asset technology company, reported significant revenue growth and reduced its net loss substantially in Q1 2024. It plans to expand its infrastructure by 2025. Innovid, an independent software platform, is poised for growth with a robust revenue forecast increase for 2024. Despite a volatile share price, its strategic acquisitions and insider buying activity suggest confidence in its future profitability.
CustomersInvestmentExpand
growth-positive
Innovid First Quarter 2024 Earnings: US$0.044 loss per share (vs US$0.063 loss in 1Q 2023)
Innovid has reported its first quarter 2024 results, showing a revenue of US$36.7m, up 21% from the first quarter of 2023. The companys net loss was US$6.23m, a 27% improvement from the previous year. The loss per share also improved, from US$0.063 in 1Q 2023 to US$0.044 in 1Q 2024. Looking ahead, the companys revenue is forecast to grow 11% per annum on average over the next three years. However, the companys shares are down 1.3% from a week ago.
Customers
Growth-Positive
Innovid Corp (CTV) Q1 2024 Earnings Call Transcript Highlights: Strong Revenue Growth and ...
Innovid Corp reported a 21% increase in Q1 revenue for 2024, reaching $36.7 million. The companys adjusted EBITDA improved from breakeven last year to $4.4 million, with a margin of 12%. Innovid Corp also achieved a positive free cash flow of $2 million, a $4.8 million improvement from Q1 of the previous year. Despite these positive growth indicators, the company faces potential market volatility and challenges, including inconsistent performance across different advertising verticals. The company also launched the Harmony initiative aimed at optimizing the CTV advertising ecosystem.
CustomersExpand
Innovid Reports Q1 2024 Financial Results
Innovid Joins Ad Net Zero to Accelerate Climate & Sustainability Goals
Innovid to Participate in Upcoming Investor Conferences
Growth-Positive
Innovid Corp.'s (NYSE:CTV) Path To Profitability
Innovid Corp., an independent software platform that provides ad serving, measurement, and creative services, is expected to reach breakeven by 2025. The company posted a loss of $32m for its most recent financial year, but analysts predict it will generate positive profits of $6.0m in 2025. The company is expected to grow 123% year-on-year, on average, to reach this breakeven point. Innovid has managed its capital judiciously, with debt making up only 10% of equity, reducing the risk around investing in the loss-making company.
Investment
Innovid Wins "Best Measurement Tool" Category in the 2024 Digiday Video & TV Awards
Innovid to Release First Quarter 2024 Financial Results on May 7th
Innovid Launches Harmony Initiative to Keep TV Open for Everyone & Controlled by No One
Innovid’s Annual CTV Insights Report Finds Interactive CTV Campaigns Drive Up to 10.3x Higher Engagement for Advertisers
Innovid to Participate in Upcoming Investor Conferences
growth-positive
Innovid Reports Q4 and Fiscal Year 2023 Financial Results
Innovid Corp., an independent platform for advertising across connected TV, linear TV, and digital, has announced its financial results for Q4 and the full year of 2023. The companys Q4 revenue grew to $38.6 million, a 15% increase year-over-year, and its net loss improved to $1.7 million. For the full year of 2023, the companys revenue increased to $140 million, a 10% growth year-over-year. The company also reported significant customer wins and expansions in Q4, including Nexstar, PetSmart, Philips, and Rain the Growth Agency.
CustomersExpand
Innovid the First to Provide Granular Outcomes Measurement Across All DSP & SSP Ad Buys
Innovid the First to Enable Self-Service Creation of Interactive CTV Ad Experiences for Live Streaming Events at Scale
Innovid to Release Fourth Quarter & Full Year 2023 Financial Results on February 27th
growth-positive
Innovid Names Dani Cushion as Chief Marketing Officer
Innovid, an independent advertising platform, has announced the hiring of Dani Cushion as its new Chief Marketing Officer (CMO). Cushion, who will be based in Atlanta, will be responsible for leading Innovids global marketing and communications, with a strategic focus on driving significant company growth. She brings over 20 years of marketing experience, having previously served as CMO at ExecOnline and Cardlytics, where she developed the global marketing vision and positioned the company for a successful IPO and public company growth.
Management Changes
growth-positive
Innovid to Present at Upcoming Investor Conferences
Innovid Corp., an independent advertising platform, has announced that its management will participate in upcoming investor conferences. These include the Seaport Digital Media & Advertising Conference on December 11, 2023, and the Needham & Company Growth Conference on January 18, 2024. Innovid Corp. is a leader in converged TV innovation, offering advertising delivery, personalization, and measurement across linear, connected TV (CTV) and digital for the worlds largest brands.
Investment
growth-positive
Innovid Reports Q3 2023 Financial Results
Innovid Corp., an independent advertising platform, has reported its Q3 2023 financial results. The companys Q3 revenue increased by 5% year-over-year to $36.2 million. The companys CTV revenue from Ad Serving and Personalization also increased by 9% year-over-year. The companys CEO, Zvika Netter, stated that the Q3 results are evidence of the companys increased operational efficiency and focus on profitable growth. The company also announced significant customer wins this quarter, including Revlon, Fanatics, Bausch Health, and OnRunning.
Customers
growth-positive
Innovid Names Alex Rowe as Senior Vice President of Enterprise Sales
Innovid, an independent advertising platform for converged TV, has hired Alex Rowe as Senior Vice President of Enterprise Sales. Rowe, who will be based in Seattle, will lead Innovids enterprise sales efforts and work closely with brand and agency clients to advance their objectives in converged TV advertising. Rowe has over two decades of sales leadership experience and was previously Vice President of Sales at e-commerce platform Stackline, where he drove more than $50 million in revenue. He has also held management positions at Amazon and Procter & Gamble.
Management ChangesExpand
Innovid Appoints New CFO and Announces Preliminary Unaudited Q3 2023 Revenue Exceeding Guidance
Growth-Positive
Innovid to Host Investor Day in New York on Nov. 30, 2023
Innovid, an independent advertising platform, has announced it will be hosting an Investor Day on November 30, 2023, in New York City. The event will feature presentations from key members of Innovids leadership team, detailing the companys vision, market opportunities, and product innovation. The program will also include demonstrations of Innovids product and a live Q&A session. The event can be accessed live or via an archived replay through the Investor Relations section of the Companys website.
Investment
growth-positive
Innovid Launches Instant Optimization to Maximize Converged TV Campaign Performance Automatically
Innovid, an independent advertising platform, has announced the launch of Instant Optimization, a machine-learning solution that allows marketers to optimize ad performance in real time. The technology adjusts which ad is seen, promoting top-converting ads in real time and improving performance across streaming and digital channels. The new feature expands on Innovids existing optimization capabilities, linking outcomes insights from the InnovidXP measurement platform directly to marketers ad-serving strategies. The launch of Instant Optimization completes the final mile of measurement, allowing marketers to automatically activate against insights without waiting for human intervention.
CustomersExpand
growth-positive
Majority of Advertisers Spend More than Half of Their Time Optimizing Converged TV Ad Performance & Still Fall Short
Innovid, an independent advertising platform, has released a study revealing a disconnect between measurement and optimization across converged TV. The study found that while 56% of marketers spend more than half their time optimizing converged TV ad performance, only 40% believe their ad optimization practices are very good. The study also found that 90% of respondents believe a unified view of converged TV across linear, CTV, and digital is important, but 62% use separate measurement partners and advertising management and delivery platforms. Innovids Chief Commercial Officer, Dave Helmreich, emphasized the need for real-time measurement that is immediately actionable and can deliver results.
Customers
growth-positive
Innovid Names Sarah Ripmaster as SVP, Strategic Accounts
Innovid has hired Sarah Ripmaster as Senior Vice President, Strategic Accounts. Ripmaster will be responsible for growing and leading the strategic accounts team, focusing on Innovids largest brand advertisers and their associated agency holding companies. She will work closely with marketers to drive long-term business value through Innovids unified advertising platform. Ripmaster joins Innovid from Smartly.io and brings over 20 years of industry experience. Innovid recently reported success in winning and expanding accounts, including large auto brands like Mazda U.S. and global advertisers like Microsoft. The company aims to support the future of TV advertising for every brand, agency, and publisher.
Customers
growth-positive
David Helmreich Buys 7.2% More Innovid Shares
An insider at Innovid, David Helmreich, recently purchased $54k worth of stock, increasing their shareholding by 7.2%. This follows a previous purchase of $124k worth of shares. Insider transactions over the past year show more buying than selling, indicating that insiders view the current price as attractive. Innovid insiders own 9.3% of the company, indicating alignment between management and shareholders. However, the company made a loss in the last year, which raises caution. Overall, the insider transactions suggest that insiders believe the share price is undervalued. It is important to consider the risks facing the company. This article does not constitute financial advice.
Investment
growth-positive
Innovid Reports Q2 2023 Financial Results
Innovid Corp., an independent advertising platform, has reported its Q2 2023 financial results. The companys Q2 revenue increased to $34.5 million, up 4% year-over-year, and its measurement revenue contributed $7.8 million, up 10% year-over-year. Innovid has raised its full year 2023 revenue and Adjusted EBITDA guidance. The companys growth is being fueled by its partnerships with NBCUniversal and Disney, and it continues to win and expand more accounts, including some of the largest auto brands such as Mazda U.S. and American Honda. Innovid is providing financial guidance for Q3 and full year 2023.
CustomersInvestment
Growth-Positive
Innovid to Present at Canaccord Genuity's 43rd Annual Growth Stock Conference
Innovid Corp., an independent advertising platform, announced that its management will present at Canaccord Genuitys 43rd Annual Growth Stock Conference on August 10, 2023. The company, which powers advertising delivery, personalization, and measurement across linear, connected TV (CTV) and digital for the worlds largest brands, will also host a live video webcast of the event. The announcement also included a number of forward-looking statements regarding the companys future financial results and expected growth.
Management Changes
growth-positive
Innovid Launches Cookieless Cross-Device Solution to Increase Accuracy of Conversion Rates
Innovid, an independent advertising platform, has launched a cookieless cross-device solution that matches multiple devices to user interactions to increase conversion rate accuracy. The technology, powered by Innovids identity framework, Innovid Key, allows marketers to maintain a transparent understanding of the actions their current or potential customers are taking across all devices. The solution connects across privacy-compliant partners and sources to accurately map consumer behavior. It provides advertisers with the tools necessary to make informed decisions based on which campaigns, channels, and creatives drive success.
CustomersPartners
growth-positive
Innovid Appoints Software Ops Veteran Jeff Austin as Senior Vice President of Revenue Operations
Innovid, an independent advertising platform for converged TV, has announced the hiring of Jeff Austin as Senior Vice President of Revenue Operations. Austin, who previously served as VP of Business Operations at Stackline, will be responsible for overseeing and optimizing revenue-generating processes and platforms. He will also align Innovids strategic functions across sales, marketing, customer success, and operations to maximize revenue growth and efficiency. Austins expertise in operational optimization will be leveraged to ensure efficient and profitable growth across the customer experience.
Management ChangesExpand
Neutral
Innovid to Release Second Quarter 2023 Financial Results on August 8th
Innovid Corp., an independent advertising platform, has announced that it will release its second quarter 2023 financial results on August 8, 2023. The company will host a conference call to discuss the results, led by Co-founder and CEO Zvika Netter and CFO Tanya Andreev-Kaspin. The call will be available via webcast on the Innovid Investor Relations Website. The press release also includes forward-looking statements regarding the companys future financial results and expected growth.
growth-positive
Innovid Appoints Ad Industry Veteran Dave Fahey as Vice President, Agency Partnerships
Innovid has hired Dave Fahey as Vice President, Agency Partnerships to drive strategic growth for the companys agency partnerships and support current agency relationships. Fahey brings over 20 years of experience, having previously worked at Viant Technology and Google. His expertise in the digital landscape and understanding of technological advancements will be pivotal for Innovid as they continue to grow their agency relationships. The article highlights the importance of agencies in navigating the evolving TV landscape and their role in driving impactful cross-platform reach and outcomes for clients. Innovid is positioned to support agencies through the delivery, personalization, and measurement of campaigns.
Partners
growth-positive
CTV Accounts for Half of Global Video Impression Share for Retail Advertisers
Innovids new retail vertical benchmarks report reveals that connected TV (CTV) accounted for 50% of global video impression share in 2022 among retail advertisers, showing a 52% increase compared to 2019. The report highlights the dominance of CTV in the retail media mix, the rise of dynamic video campaigns for personalization, the growth of interactive CTV, and the engagement rates of different ad lengths. Innovids Chief Commercial Officer, Dave Helmreich, explains that shifting consumer habits and the fragmented media landscape have led retailers to prioritize CTV for its ability to drive reach and granular targeting. The report analyzed 23 billion global video advertising impressions from retail advertisers served on Innovids platform. The full report can be downloaded from Innovids website.
Customers
growth-positive
Innovid Partners With Upwave to Optimize CTV Advertising to Brand Outcomes
Innovid Corp. has announced a first-to-market partnership with Upwave, an analytics platform for brand advertising, to use brand KPI signals for automated creative optimization across digital channels, including CTV. This partnership allows advertisers to adjust ad creative in real-time based on brand KPIs, maximizing the effectiveness of campaigns. The collaboration aims to bridge the understanding and action based on that understanding, ensuring ad dollars go to top-performing ads automatically. Innovid Corp. is an independent advertising platform for delivery, personalization, and measurement of converged TV.
Partners
growth-positive
CTV Accounts for Nearly Seventy Percent of Global Video Impression Share for Automotive Advertisers
According to a report by Innovid, connected TV (CTV) now accounts for nearly 70% of global video impression share among automotive advertisers, marking a 100% increase compared to 2019. The report analyzed over 30 billion video advertising impressions from automotive advertisers served on Innovids platform in 2022 and found that interactive CTV ads saw a significant increase and outperformed standard video in terms of completion rate and engagement. Automotive video ads also had high completion rates regardless of length, with 30-second ads performing the best in terms of engagement. Additionally, automotive advertisers increased their use of dynamic video and display advertising. Innovid is an independent advertising platform for the delivery, personalization, and measurement of converged TV across linear, CTV, and digital.
Customers
growth-positive
Innovid to Participate in ROTH MKM Virtual AdTech Summit
Innovid Corp. will participate in a fireside chat at the Roth MKM Virtual AdTech Summit. The event will take place virtually on June 12, 2023. Innovid is an independent advertising platform for delivery, personalization, and measurement of converged TV across linear, connected TV (CTV), and digital.
Partners
growth-negative
Innovid Receives NYSE Continued Listing Standards Notice
Innovid Corp. has received a notice from the New York Stock Exchange (NYSE) stating that it is not in compliance with Section 802.01C of the NYSE Listed Company Manual due to the average closing price of its common stock being less than $1.00 per share over a consecutive 30 trading-day period. The NYSE notice does not immediately delist the companys stock, and Innovid plans to cure the stock price deficiency and return to compliance within a six-month cure period. The company may consider options such as a reverse stock split to regain compliance. The NYSE notice is not expected to impact the companys ongoing business operations or reporting requirements with the U.S. Securities and Exchange Commission.
Public Trading
growth-positive
Innovid and NBCUniversal to Deliver Outcomes Measurement for Local Advertisers Across CTV and Linear
Innovid Corp. has announced an expanded partnership with NBCUniversal to deliver cross-platform, outcome-based KPIs for local marketers across CTV and linear. Through Innovids converged TV measurement platform, NBCUniversal can now offer real-time impact and incrementality metrics, allowing local advertisers to understand the effectiveness of their campaigns and optimize conversions. The partnership covers NBCUniversals 31 markets, including owned stations, regional sports networks, and Peacock inventory. This collaboration aims to facilitate the next generation of converged TV measurement methodologies and provide a unified, industry-leading measurement solution. Innovid is an independent advertising platform that powers ad delivery, personalization, and measurement for global brands.
Partners
growth-positive
CTV Accounts for Over Half of Global Video Impression Share According to New Innovid Study
According to a benchmarks report by Innovid, Connected TV (CTV) now accounts for over half of global video impression share, with a 10.9% increase compared to 2021. The report also highlights the effectiveness of interactive CTV ads, which outperform standard video ads and drive higher engagement. Additionally, dynamic video and display ads are shown to drive personalization and performance. The report emphasizes the growing importance of measuring performance and proving a strong return on investment for advertisers. Innovid, an independent advertising platform for converged TV, powers advertising delivery, personalization, and measurement for the worlds largest brands.
Customers
Innovid to Present at Upcoming Investor Conferences
growth-positive
Innovid Reports Q1 2023 Financial Results
Innovid Corp., an independent advertising platform, has reported its financial results for Q1 2023. The companys revenue increased to $30.5 million, up 18% year-over-year. Connected TV (CTV) accounted for 54% of video impressions in Q1 2023, compared to 49% in Q1 2022. The companys net loss was $8.6 million, compared to a net loss of $7.4 million for the same period in 2022. Innovid has renewed its agreement with Verizon and expanded its relationship with Disney Advertising.
CustomersPartners
growth-positive
Experian Executive Joins Innovid Board of Directors
Innovid Corp. has announced the appointment of Genevieve Juillard to its Board of Directors. Juillard, currently President of Experian Marketing Services and Experian Data Quality divisions, will bring valuable input as Innovid continues to scale its business and unify TV planning and measurement. The appointment reflects Innovids commitment to integrating and expanding its business in the digital television industry. Innovid is an independent advertising platform that powers advertising delivery, personalization, measurement, and outcomes across linear, CTV, and digital for major brands. The company aims to provide advertisers with a complete view of the TV universe through its InnovidXP measurement platform. Genevieve Juillards expertise in marketing data and technology investment strategy will contribute to Innovids success in the hybrid environment of digital television.
PartnersManagement Changes
growth-positive
Innovid Announces Preliminary Unaudited First Quarter 2023 Revenue and Earnings Conference Call Date
Innovid Corp., an independent advertising platform, has announced preliminary unaudited estimated revenues for the first quarter of 2023, expecting to report approximately $30 million, exceeding the companys previous guidance of $27 million to $29 million. The companys CEO, Zvika Netter, stated that they are encouraged by the positive results and remain focused on profitable growth. Innovid will release its first quarter 2023 financial results on Tuesday, May 9, 2023, and will host a conference call to discuss its results that same day.
Investment
Innovid and Davis Elen Advertising Prove Cross-Device Effectiveness in Partnership with Samsung and LG
Innovid Brings Data-Driven Personalization to Walmart's Demand-Side Platform's CTV Advertising Capabilities
Innovid Reports Q4 and Fiscal Year 2022 Financial Results
Innovid Names Ken Markus Chief Operating Officer
Innovid & Ascendant Network Research Spotlights How Advertisers are Adapting Video Mix, Media, & Creative Strategies for Converged TV
Innovid to Release Fourth Quarter and Full Year 2022 Financial Results
growth-negative
Video advertising company Innovid lays off 10% of workforce | CTech
Israeli-founded video advertising company Innovid is laying off 40 employees, accounting for 10% of its workforce. Innovid completed a SPAC merger with ION Acquisition Corp. 2 Ltd at a $1.2 billion valuation in December 2021. Just two months after going public, Innovid acquired British competitor TVSquared for $160 million. Innovids customers include Fox, Samsung, and Hulu.
LayoffsAcquisition
Innovid to Present in Upcoming Investor Conferences
Innovid Appoints David Helmreich as Global Chief Commercial Officer
Innovid Bolsters Cross-Platform TV Dataset with Kinetiq Integration
NEW STUDY: 92% of Surveyed Advertisers Say Gaining a Unified View of Converged TV is Important
Innovid Reports Third Quarter 2022 Financial Results
Innovid Debuts New Technology to Algorithmically Optimize Creative in Real-Time, Improving Performance Across CTV, Video & Display
growth-positive
Innovid acquiring converged TV measurement provider TVSquared for $160 million
Israeli-founded video advertising company Innovid has announced its acquisition of British competitor TVSquared for $160 million. Innovid completed a SPAC merger in December 2021 at a $1.2 billion valuation. The acquisition is aimed at maintaining Innovids growth rate, with the company expecting a 28% growth rate in 2022. Innovid partners with brands and ad agencies, with customers including Fox, Samsung, and Hulu. The company has approximately 400 employees and has recruited 120 people since the start of the year.
Acquisition
growth-positive
Innovid begins trading on NYSE at $1.3b valuation
Israeli tech company Innovid has completed its SPAC merger with ION Acquisition Corp. 2 and will begin trading on the New York Stock Exchange (NYSE) under the CTV ticker. The merger was valued at $1.3 billion. Innovid raised $251 million through a PIPE investment, but 80% of the SPAC investors chose to cash in their shares before the merger. The increase in the PIPE investment only partially offset this. Innovids platform analyzes and measures digital ads on smart TVs. The company has strong customer relationships with the largest TV advertisers and deep partnerships across the ecosystem.
InvestmentPublic Trading
growth-positive
NBC Olympics chooses Innovid as ad management provider
NBC Olympics has selected Innovid to manage ads during its presentation of the Tokyo Olympic Games. Innovid will manage third-party ads across NBC Olympics CTV apps using the Innovid-powered Olympics Ad Manager. This partnership is part of a new Olympics advertising suite that applies human curation, machine learning, and computer vision to optimize ad performance. Innovid is making a big investment in technology to power streaming content, and NBC Olympics is excited to solve the complexities of live TV on streaming. NBCUniversal owns the US media rights to all Olympic Games through 2032.
Partners
growth-positive
Israeli co Innovid agrees SPAC merger at $1.3b valuation
Israeli ad delivery and measurement platform Innovid has entered into a definitive merger agreement with ION Acquisition Corp. 2, a special purpose acquisition company (SPAC), at a company valuation of $1.3 billion. The merger is expected to close in the fourth quarter of 2021, and the merged company will trade on Wall Street. The deal includes $150 million of PIPE financing from institutional investors. Innovid, founded in 2008, provides technology infrastructure for TV ad creation, delivery, and measurement. The company has raised $95 million to date and has a projected revenue of $130 million in 2022. After the merger, Innovids shareholders will retain a 64% stake in the merged company.
Acquisition
growth-positive
Innovid in negotiations for SPAC merger at $1.2 billion valuation
Israeli-founded video advertising company Innovid is in talks to go public via a merger with a SPAC. ION Acquisition, which previously merged with Taboola through its first SPAC, is among the candidates to merge with Innovid. Innovid partners with brands and ad agencies to deliver videos to connected TVs, mobile devices, and social platforms. The company has raised over $82.5 million to date and has notable customers such as Fox, Samsung, and Hulu. Innovid employs approximately 220 people across various locations. In its most recent funding round, it received $30 million from Goldman Sachs. The date of the event described in the article is not provided.
AcquisitionPublic Trading
growth-positive
Innovid Named a Leader in Creative Advertising Technology By Independent Research Firm
Innovid has been named a Leader in The Forrester Wave™ Creative Advertising Technology, Q4 2020. The company received the highest scores in product vision, ad-serving, reporting and insights, and identity. Innovids technology and team were recognized for their innovation in CTV, omnichannel solutions, and advancing creativity. The company has expanded its offerings to encompass independent global ad serving, data-driven personalization, and new forms of measurement. Innovid serves a global client base of brands, agencies, and publishers.
CustomersPartners
growth-positive
Innovid Launches Innovid iQ Omnichannel Video Analytics Dashboard to Help Marketers Navigate the New TV Landscape
Innovid has launched its new Innovid iQ dashboard, providing marketers with insights into the evolving video ad landscape during the COVID-19 pandemic. The dashboard offers a weekly view of video ad trends based on data from campaigns run on the Innovid platform. It highlights changes in ad impressions and engagement, as well as impressions by publisher type and device. The dashboard found that CTV ad impressions surpassed mobile for the second week in a row, accounting for 43% of total volume. Innovid aims to help advertisers adapt their strategies and manage their investments during this uncertain time.
CustomersPartners
growth-positive
Israeli video ad co Innovid buys Argentinean co Herolens
Innovid has acquired Herolens, the largest creative management platform in Latin America, for $30 million. Herolens specializes in display creative optimization technology and delivers data-driven, dynamic, and personalized creative for brands like Coke, Renault, and Mercado Libre. The acquisition will see Herolens 40 employees in Argentina, Colombia, and Mexico join Innovids staff. Innovid, founded in 2007, is an Israeli video ad and analytics platform developer company with 200 employees across various locations. The company has raised $82.5 million in funding to date.
Acquisition
growth-positive
Innovid Taps Markus As CCO, Whittingham To Lead EMEA Region
Innovid, the video advertising platform, has added two top executives to its ranks. The company has named Ken Markus as chief client officer to expand and support its client roster. Seamus Whittingham has been appointed as managing director for the EMEA region, and the company plans to open an office in Tokyo. Innovid is expanding after raising $30 million in a funding round led by Goldman Sachs, and it aims to tap into new markets and strengthen its existing ones.
PartnersInvestment
Growth-Positive
Innovid Receives $30 Million in Funding from Goldman Sachs
Innovid, a leading video advertising platform, has secured $30 million in pre-IPO funding from Goldman Sachs’ Private Capital Investing group. The funds will be used to further its innovation and leadership in the connected TV (CTV) advertising technology market, and to expand its global footprint. Innovid creates, delivers and measures video ads for the world’s largest brands, such as L’Oreal, Toyota, Bank of America, GlaxoSmithKline, Campbell’s and more. It also works with key publisher clients, including Hulu, Roku and Fox, to re-imagine the advertising experience for the consumer.
InvestmentExpand
Innovid Named as a Fastest Growing Company in North America on Deloitte's 2018 Technology Fast 500™
https://www.martechadvisor.com/news/interactive-marketing/innovid-strengthens-digital-video-viewability-with-vast-inventory-support/
Digital Content News for Content Creators & Entrepreneurs
growth-positive
Innovid CEO explains Taykey acquisition
Innovid, an Israeli video ad startup, has acquired Taykey, a company that specializes in analyzing the content environment of digital platforms and social networks. The acquisition is aimed at addressing the crisis of confidence among major advertisers, who discovered that their ads were funding content promoting terrorism and violence on platforms like Google and Facebook. Innovids CEO, Zvika Netter, states that the acquisition will provide a solution for advertisers and improve the content environment. Innovid works with large-scale advertisers such as Procter & Gamble, Toyota, and Disney Corporation, and broadcasts half a million hours of video advertising daily. The acquisition of Taykeys technology will allow Innovid to analyze and understand the content it runs ads against, ensuring that brands are not associated with unsuitable content.
PartnersAcquisition
growth-positive
Innovid acquires Taykey to provide more data to video advertisers
Video advertising company Innovid has acquired advertising startup Taykey. The financial terms of the acquisition were not disclosed. Innovid plans to combine Taykeys analysis with its own data to show advertisers how targeting relevant content affects the performance of video ads. Innovid will make key hires in product and engineering from Taykeys New York and Israel offices. Taykey CEO Amit Avner will provide advice during the transition. The acquisition enhances Innovids platform and provides additional input for data-driven video strategies.
Acquisition
growth-positive
(VIDEO) Innovid Integrates Video With Marketing Clouds To Fully Link The Consumer Journey
Innovid has launched the Innovid Marketing Cloud Suite, which allows marketers to synchronize the customer journey across different channels, including video. The suite integrates with backend systems from Adobe, IBM, and Oracle, breaking down silos and enabling targeted marketing actions based on consumer activity in other channels. ConAgra Brands is a launch partner for the suite. Innovids platform includes various suites for video delivery, analytics, experience, and optimization.
PartnersCustomers
growth-positive
Innovid inks marketing cloud deals meaning advertisers can orchestrate videos across screens
Innovid has announced integrations with Adobe, IBM, and Oracle for the launch of its Innovid Marketing Cloud Suite. The suite allows advertisers to personalize video ads by passing user intent data between Innovid and their chosen martech partner. This integration helps marketers break the silos between different marketing channels. ConAgra Brands is a launch partner for the new tool. Innovid claims this is the first integration of its kind. The company aims to empower marketers to convert TV ads into tailored videos for all digital environments. The integration with martech providers enables relevant interactions at the right place and time for consumers.
PartnersCustomers
growth-positive
24 Hours With... Carolyn Bollaci, managing director, APAC, at Innovid
The article describes a day in the life of someone working at Innovid, a company in the advertising industry. The author discusses their morning routine, family time, work responsibilities, and personal activities. The key theme of the article is balancing work and personal life. The article does not mention any specific partners, customers, or financial details. The event described in the article is a typical workday. The confidence level of the answers is 8.
PartnersExpand
growth-positive
Ads on U.K.'s Channel 4 Go Interactive With Innovid
Channel 4 in the U.K. is launching interactive TV advertising in partnership with Innovid. The first interactive ads will be accessible via Roku boxes this month. Advertisers involved in the test include Xbox, Alzheimer’s Research UK, and Burberry. The interactive ads will give viewers a choice about which creative they want to see and give them an opportunity to watch additional content or even click-to-buy products being advertised. Channel 4s digital strategy has resulted in consistent revenue growth, with digital revenues up 30% in 2015. The on-going roll out of programmatic and data-targeted ad solutions now represents 70% of total digital advertising revenues.
Customers
growth-positive
Innovid, UK's Channel 4 Team Up On Interactive
Channel 4, the British broadcaster, is announcing the first-ever interactive commercials beamed via a TV player in the UK. The company has seen increased use of Amazon and PlayStation, as well as set-top boxes and SmartTVs. Channel 4 has partnered with Innovid to launch Ispon, a suite of digital sponsorship formats, and is working with Mitsubishi, Dominos, and Sofology. Innovid has unveiled its TV-to-mobile tech that allows viewers to input a mobile phone number from a TV remote control to get extra content. The goal is to reach a fragmented but connected audience.
CustomersPartners
growth-positive
IPG & Innovid Partner To Find The Right OTT Recipe - Beet.TV
IPG Mediabrands is partnering with Innovid to deliver commercial viewing experiences to viewers in the interactive TV age. The partnership aims to find the right recipe for the over-the-top viewing experience and engage consumers in brand offers in ways that respect the powers of each channel. Innovid helps companies make ad creative for over-the-top devices, secure delivery, and measure advertising. The company is developing marketing middleware for the OTT space and integrating into marketing automation systems. The partnership was announced at DMEXCO 16.
Partners
growth-positive
IPG Mediabrands, Innovid Form Pact To Develop Video Tech Products
Innovid has entered a partnership with IPG Mediabrands to develop products for delivering over-the-top (OTT) video globally. The collaboration aims to help IPG Mediabrands clients reach audiences at scale with content across multiple devices and enhance user engagement. Innovid will showcase its video marketing solution and analytics capabilities at the dmexco 2016 conference. One of the capabilities on display will be Innovids interactive TV-to-mobile (TV2M) technology. The partnership was formed because several IPG Mediabrands clients are also enterprise clients of Innovids video marketing platform.
Partners
growth-positive
Finding the holy grail of ecommerce
Innovids CTO Tal Chalozin explains how shoppable video will work, allowing viewers to buy clothes worn by the stars, at the push of a button. The article discusses the challenges of shoppable video and the need for next-generation bookmarking tools that allow consumers to revisit products after watching video content. It also mentions the development of universal shopping carts that streamline the digital shopping experience. The future of shoppable video is seen as a growth-positive opportunity for marketers to inspire demand and move buyers further along the path to purchase.
Customers
growth-positive
Video Ad Startup Innovid Raises $27.5M
Innovid, a New York City-based company, has raised $27.5 million in new funding. The company works with over 220 advertisers to create, target, and measure video campaigns. Innovids focus on technology and its software-as-a-service model, rather than ad-buying, has contributed to its growth. The funding will be used for expansion, particularly in the area of Internet-connected TVs. The round includes equity funding and $12.5 million in debt from Silicon Valley Bank and Triple Point Capital. Innovid currently has more than 200 employees and plans to expand globally.
InvestmentExpand
growth-positive
Israeli Video Ad Company Innovid Raises $27.5M
Israeli video ad company Innovid has raised $27.5 million in a private financing round. Investors in this round include New Spring Capital, Sequoia Israel, and Israeli VC firm Genesis Partners. Innovid is a leading video platform for advertisers to create, deliver and measure video experiences on any device.
Investment
growth-positive
Cisco Backs Video Ad Startup Innovid In New $10M Round
Innovid, a startup that helps advertisers create, target, and measure video ad campaigns, has raised $10 million in new funding. Cisco Investments is a new investor in the company. Innovid focuses on technology innovation and remains media agnostic. The funding will help the company stand out in the convergence of television and digital video. Innovid has raised a total of $37.6 million in funding.
Investment
growth-positive
(VIDEO) Innovid Finds Surging Demand for its Video Ad Serving Platform
Innovid, the video adtech company, is experiencing explosive growth with its video ad platform, serving over 20% of video impressions in the U.S. The companys CEO and co-founder, Zvika Netter, discusses the product offering, partnerships with brands and agencies, and integration with ad servers from Google and Facebook. Innovid recently announced a deep integration with the Facebook/Atlas platform. The interview took place at the IAB MIXX conference during Advertising Week.
CustomersPartners
Innovid Team
Employee Info
| Employees (range) | 500+ |
| Exact count | 809 |
| Team members | 4 |
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Admin Info
| Confidence | 93/100 |
| Missing | markets, not claimed |
| BI Verification | Yanina Wainscheinker |
| Registrar ID | 514001338 |
| Crunchbase | innovid |
| Phone | +97235611918 |
| Creator | Raz Zohar |
| Creator email | raz@platterz.ca |
| Last updater | Jenny Sotnik-Talisman |
| Updater email | jenny.sotnik@sncentral.org |
| Last update | 2023-09-10T00:00:00.000Z |
| Created | 2014-09-08T00:00:00.000Z |
| Status detail | Acquired by MediaOcean on Nov, 2024 |