Eko Overview
Eko is a media and technology company focused on pioneering an innovative medium that enables viewers to shape stories as they unfold. The result is a streaming, interactive video experience in which viewers can actively affect narrative, live-action entertainment. Eko allows viewers to shape stories on their smartphones, tablets, and PCs, and soon on VR headsets, game consoles, smart TVs, and virtually any connected device. Brands can engage their audiences with customized, native video advertising that is organic, authentic, and 100% accessible. In October 2018 Walmart and Eko announced a partnership to create a joint venture for interactive content called W*E Interactive Ventures.
Cumulative Funding Raised Over Time ($)
$18.2MDec 2015
$21.4MFeb 2011
$71.5MJun 2016
$87.5MMay 2013
Latest News
Neutral
FDA clears Eko's AI to aid heart failure detection during routine check-ups
The article is a general disclaimer from the investment platform, ourcrowd. It states that nothing on their website should be seen as an offer to sell, a solicitation of an offer to buy, or a recommendation for any security by ourcrowd or any third party. The responsibility for determining the appropriateness of any investment, investment strategy, security or related transaction lies solely with the individual, based on their personal investment objectives, financial circumstances, and risk tolerance. The company advises investors and users to consult with licensed legal professionals and investment advisors for any legal, tax, insurance, or investment advice.
growth-positive
Eko appoints Elad Goldenberg as General Manager of its e-commerce division
Israeli startup Eko has appointed Elad Goldenberg as the General Manager of its e-commerce division. Goldenberg previously managed eBays commercial operations in Israel and co-founded Reptile, an e-commerce startup that will be integrated into eko. Eko has partnered with over 100 global brands and has a joint venture with Walmart, which included a $250 million investment. The company employs over 120 people and its investors include Sequoia Capital, Intel Capital, Samsung, and more.
PartnersInvestment
growth-positive
Israeli startup engineers interactive Super Bowl LIV ad
Israeli startup Eko has partnered with Procter & Gamble to create an interactive ad for the Super Bowl. Viewers will be able to choose from multiple sequences, and the most popular choices will be included in the final commercial. The ad will feature P&G brands such as Olay, Head & Shoulders, and Old Spice, and will air during the fourth quarter of the game. Eko, formerly known as Interlude, was founded in 2010 and specializes in interactive multimedia content. The company previously partnered with Walmart on a joint venture called W*E Interactive Ventures.
Partners
growth-positive
Eko Wants to Take Video to the Next, Interactive Level, Says Co-Founder
Eko, a company focused on interactive video, aims to change the way people experience video content by allowing them to change the story in real-time. Tal Zubalsky, Ekos co-founder and chief product officer, discussed this vision at Calcalists Mind the Tech conference in New York. Eko has partnered with various parties, including Walmart, to create a library of interactive content, such as open-ended commercials. The article highlights the growth-positive impact of Ekos approach to video and its partnerships, particularly with Walmart.
Partners
growth-positive
Walmart to invest $250 million in joint venture with content firm Eko: source
Walmart has signed a joint venture with Eko, a developer of interactive video content, and will invest $250 million in the venture. The venture, called W*E Interactive Ventures, will develop interactive content for Walmarts entertainment offerings. Eko has received funding from investors like Sequoia Capital, Intel Capital, Warner Music Group Corp, Samsung, and Walmart. The joint venture will be led by Yoni Bloch, CEO of Eko, and will have strategic advisers and board members from the industry.
PartnersInvestment
| Sector | Business Software |
Funding
| Total funding | $87.45M |
| Last funding | $50M |
| Stage | Mature |
| Rounds | 4 |
| Investors | 10 |
Team Members
5
Employees: 500+
Web & Social Links
| Website | eko.com/ |
| Google Play | Google Play |
Locations
HaBarzel 21, Tel Aviv, Israel
235 Park Ave S, New York, NY, United States
Photos & Videos
No files yet
Eko Business
Business models
B2B
Product stage
Released
Employees
500+
Sector
Business SoftwareSales & Marketing SolutionsAdvertising PlatformsTarget Customer
Enterprise & Professional ServicesMarketing & SalesAdvertisingCore Technology
Simulation & ImagingVirtual RealityPlatforms & InterfacesWebTags (21)
marketingentertainmentadvertisingvideopersonalizationbrandingvideo-contentvideo-sharinguser-experiencevideo-advertisinggamificationweb-applicationengagementcontent-distributionvirtual-realitypublishersadvertisersmonetizationcustomer-engagementcustomer-retentiondigital-storytellingGeographic Markets
IsraelUnited StatesEko Financials
$87.45M
Total funding
Undisclosed
Capital raised
$50M
Last funding
Mature
Funding stage
4
Total rounds
10
Investors
Cumulative Funding Raised Over Time ($)
$18.2MDec 2015
$21.4MFeb 2011
$71.5MJun 2016
$87.5MMay 2013
Private Equity Funding
C Round
Jun 2016
$50M
Sony Pictures Entertainment
B Round
Dec 2015
$18.2M
Intel Capital, Sequoia Capital, Warner Music Group, MGM Studios Inc., Samsung Ventures
A Round
May 2013
$16M
Sequoia Capital, Innovation Endeavors, Marker, Group 11, Intel Capital, New Enterprise Associates
Seed
Feb 2011
$3.25M
Sequoia Capital
Eko Lifecycle
Cumulative Funding Raised Over Time
$18.2MDec 2015
$21.4MFeb 2011
$71.5MJun 2016
$87.5MMay 2013
All Events
C Round
Jun 2016
$50M
Sony Pictures Entertainment
B Round
Dec 2015
$18.2M
Intel Capital, Sequoia Capital, Warner Music Group, MGM Studios Inc., Samsung Ventures
A Round
May 2013
$16M
Sequoia Capital, Innovation Endeavors, Marker, Group 11, Intel Capital, New Enterprise Associates
Seed
Feb 2011
$3.25M
Sequoia Capital
Eko News
11 articles
Neutral
FDA clears Eko's AI to aid heart failure detection during routine check-ups
The article is a general disclaimer from the investment platform, ourcrowd. It states that nothing on their website should be seen as an offer to sell, a solicitation of an offer to buy, or a recommendation for any security by ourcrowd or any third party. The responsibility for determining the appropriateness of any investment, investment strategy, security or related transaction lies solely with the individual, based on their personal investment objectives, financial circumstances, and risk tolerance. The company advises investors and users to consult with licensed legal professionals and investment advisors for any legal, tax, insurance, or investment advice.
growth-positive
Eko appoints Elad Goldenberg as General Manager of its e-commerce division
Israeli startup Eko has appointed Elad Goldenberg as the General Manager of its e-commerce division. Goldenberg previously managed eBays commercial operations in Israel and co-founded Reptile, an e-commerce startup that will be integrated into eko. Eko has partnered with over 100 global brands and has a joint venture with Walmart, which included a $250 million investment. The company employs over 120 people and its investors include Sequoia Capital, Intel Capital, Samsung, and more.
PartnersInvestment
growth-positive
Israeli startup engineers interactive Super Bowl LIV ad
Israeli startup Eko has partnered with Procter & Gamble to create an interactive ad for the Super Bowl. Viewers will be able to choose from multiple sequences, and the most popular choices will be included in the final commercial. The ad will feature P&G brands such as Olay, Head & Shoulders, and Old Spice, and will air during the fourth quarter of the game. Eko, formerly known as Interlude, was founded in 2010 and specializes in interactive multimedia content. The company previously partnered with Walmart on a joint venture called W*E Interactive Ventures.
Partners
growth-positive
Eko Wants to Take Video to the Next, Interactive Level, Says Co-Founder
Eko, a company focused on interactive video, aims to change the way people experience video content by allowing them to change the story in real-time. Tal Zubalsky, Ekos co-founder and chief product officer, discussed this vision at Calcalists Mind the Tech conference in New York. Eko has partnered with various parties, including Walmart, to create a library of interactive content, such as open-ended commercials. The article highlights the growth-positive impact of Ekos approach to video and its partnerships, particularly with Walmart.
Partners
growth-positive
Walmart to invest $250 million in joint venture with content firm Eko: source
Walmart has signed a joint venture with Eko, a developer of interactive video content, and will invest $250 million in the venture. The venture, called W*E Interactive Ventures, will develop interactive content for Walmarts entertainment offerings. Eko has received funding from investors like Sequoia Capital, Intel Capital, Warner Music Group Corp, Samsung, and Walmart. The joint venture will be led by Yoni Bloch, CEO of Eko, and will have strategic advisers and board members from the industry.
PartnersInvestment
growth-positive
Israeli startup Eko building video platform for Walmart
Israeli video technology company Eko is closing a deal with Walmart to set up a video and content platform based on Ekos interactive video technology. This collaboration is seen as a significant business milestone for Eko, as it will enable the company to compete with Amazons platform. Ekos previous business model, based on cooperation with creative artists, studios, and media companies, made it difficult for the company to make a profit. The deal with Walmart is expected to help Eko generate revenue and grow its business. Eko has raised a total of $77 million from prominent investors, including Sony.
PartnersExpand
growth-positive
Eko Demonstrates Future Of Virtual Reality Storytelling With Pioneering New Interactive Technology
Eko, the interactive media and technology company, has entered the world of virtual reality (VR) with its groundbreaking storytelling platform. The companys technology allows viewers to shape live action video experiences and control the story in real time. Ekos first VR venture, the short film Broken Night, debuted at the Tribeca Film Festival and Cannes Film Festival. The company aims to provide immersive, interactive, live action experiences in VR, allowing viewers to participate in the story. Ekos investors include Innovation Endeavors, Intel Capital, Marker, MGM, NEA, Samsung, Sequoia Capital, Sony Pictures Entertainment, Warner Music Group, and WPP.
Partners
growth-positive
Israeli startup Interlude raises $50-100m from Sony
Sony Pictures Entertainment has invested in Israeli startup Interlude, with the investment believed to be between $50-$100 million. In addition to the investment, Sony and Interlude will collaborate in developing entertainment content that will be distributed on Interludes platform. Interlude is a media and technology company that has raised $38.2 million to date and has developed the Eko interactive storytelling platform. The aim of the cooperation with Sony is to produce interactive series that exploit technology to tell a story in a non-linear way. The company has experienced growth, particularly on the technology side, and their recent strategic fundraising ensures that high-quality content producers work and invest in content on their platform.
InvestmentPartners
growth-positive
MGM bets on tech startup Interlude to bring game-like interactivity to film
MGM led an $18.2 million investment round in technology startup Interlude, which is developing a video tech that can understand a person’s emotions and interests and respond appropriately to them. This investment allows traditional film companies like MGM to focus on character development and storytelling while also benefiting from an engaged audience that interactive mediums like video games enjoy. Interlude will use the funding to continue working on projects with MGM, improve its technology, bring on more creators, and experiment with interactive video in new genres. MGMs chairman and CEO, Gary Barber, is joining Interludes board of directors. The investment round also saw participation from Warner Music Group, Samsung, Sequoia Capital, and Intel.
Investment
growth-positive
Remember That Interactive Bob Dylan Video? Now You Can Make One
Interlude, a digital media company, has made its parallel video feature available to the masses through its video creation platform, Treehouse. Previously, the feature was only used in Interludes own projects. The decision to make it available to users came after popular demand and attempts by users to hack into Treehouses features. Interludes blog provides more information on the new feature.
Customers
growth-positive
Interactive Video Technology Startup Interlude Raises $16M
Interactive video technology startup Interlude has raised $16 million in a recent funding round, bringing its total funding to just under $20 million. The investors in this round include Intel Capital, Sequoia Capital, the Eric Schmidt-backed Innovation Endeavors fund, and Marker Capital. Interludes technology allows video creators and publishers to create multi-branch tree-structured videos, giving viewers the ability to determine what happens next. The company has previously worked with Intel for its Ultrabook campaign. The funding will likely contribute to the companys growth and development of its interactive video technology.
Investment
Eko Team
Employee Info
| Employees (range) | 500+ |
| Exact count | 527 |
| Team members | 5 |
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Eko Internal
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Admin Info
| Confidence | 101/100 |
| Missing | video or image, markets |
| BI Verification | Yanina Wainscheinker |
| Registrar ID | 514261528 |
| Crunchbase | interlude |
| Creator | Omri Baumer |
| Creator email | omri.baumer@gmail.com |
| Last updater | Jenny Sotnik-Talisman |
| Updater email | jenny.sotnik@sncentral.org |
| Last update | 2022-10-06T00:00:00.000Z |
| Created | 2014-04-13T00:00:00.000Z |
| Claimed | Yes |