Inthegame Overview
Inthegame is aiming to create a bridge between viewers and the content they watch by delivering an AI-powered video engagement and monetization platform for video on demand and live video content. The company’s platform enables streaming services to be used to enhance the viewing experience by offering gamified and socialized content on any device, enabling viewers to interact with content through clickable and intuitive modules. The platform currently can be integrated with Twitch and has had pilots with CBS, adding layers to both live and prerecorded shows. Inthegame was developed by Synced Apps Technologies.
Cumulative Funding Raised Over Time ($)
$600KDec 2017
$1.8MSep 2020
Latest News
growth-positive
Israel's Inthegame invites television viewers to play along with the sports pros from home
Israeli startup Inthegame aims to revolutionize broadcasting with its interactive viewing technology. The AI-powered platform adds interactive elements like polls and quizzes to broadcast television, allowing viewers to engage and interact with each other. Inthegame has raised $1.2 million and recently collaborated with NAB, an American event producer. The technology will be featured in the U.S. Open Golf Tournament, enabling millions of viewers to vote, chat, and interact. By integrating the software directly into the broadcasting channel, Inthegame aims to keep viewers engaged for longer. The technology can be applied to various types of content beyond sports events, including game shows, reality shows, news broadcasts, and elections.
PartnersInvestment
growth-positive
INTHEGAME scores $1.2M aiming to change the way we engage with TV
Israeli startup INTHEGAME has announced a $1.2 million funding round to develop a platform for interactive TV. The platform aims to engage viewers by providing interactive content for live TV and video on demand. Viewers can participate in mini-games, trivia, and even rank contestants on reality talent shows. For sports fans, in-game bets with friends are possible. The company claims that its interactive platform increases viewing time by 90% and up to 150% for return viewers. INTHEGAME plans to launch its platform during the US Open golf tournament. The funding round was backed by investors including Shaked Ventures, PlayLabs@MIT, Techstars, Big Block Media Holdings, and Charlton.
Investment
growth-positive
https://www.jpost.com/Jpost-Tech/TECH-TALK-Israeli-startups-find-fusion-with-Los-Angeles-518518
Fusion LA, an accelerator for Israeli start-ups in Los Angeles, has announced a $5 million financing round to support innovation between LA and Israel ecosystems. The program offers free office space, subsidized housing, and a $20,000 investment in return for equity. Fusion LA aims to help selected entrepreneurs gain traction, raise capital, and work with industry leaders in the US. The accelerator is currently accepting applications for its next batch. The $5 million investment comes from the Legziel family office. The first class of Fusion LA includes six companies: Fuse.it, Uniper, Hoopo, Quarterback, Musico, and InTheGame.
Investment
| Sector | Business Software |
Funding
| Total funding | $1.8M |
| Last funding | $1.2M |
| Stage | Mature |
| Rounds | 2 |
| Investors | 6 |
Team Members
3
Employees: 11-50
Web & Social Links
| Website | www.inthegame.io |
Locations
Refidim St 4, Tel Aviv-Yafo, Israel
Photos & Videos
2 item(s)
Inthegame Business
Business models
B2B2C, B2B, B2C
Product stage
Released
Employees
11-50
Sector
Media & Entertainment TechnologiesDigital Content DistributionBusiness SoftwareSales & Marketing SolutionsAdvertising PlatformsTarget Customer
Enterprise & Professional ServicesMarketing & SalesAdvertisingCore Technology
Artificial IntelligenceMachine LearningPlatforms & InterfacesWebTags (15)
audience-targetingbroadcastingsportsfansgamesuser-engagemententertainmentgamificationreal-timecustomer-loyaltyartificial-intelligencestreamingimage-recognitionsports-techmonetizationGeographic Markets
GlobalInthegame Financials
$1.8M
Total funding
Undisclosed
Capital raised
$1.2M
Last funding
Mature
Funding stage
2
Total rounds
6
Investors
Cumulative Funding Raised Over Time ($)
$600KDec 2017
$1.8MSep 2020
Private Equity Funding
Seed
Sep 2020
$1.2M
Play Labs @ MIT, Charlton LTD, Shaked Ventures, Big Block Media, Techstars Tel Aviv Accelerator
Seed
Dec 2017
$600K
Fusion VC, Shaked Ventures, Charlton LTD
Inthegame Lifecycle
Cumulative Funding Raised Over Time
$600KDec 2017
$1.8MSep 2020
All Events
Seed
Sep 2020
$1.2M
Play Labs @ MIT, Charlton LTD, Shaked Ventures, Big Block Media, Techstars Tel Aviv Accelerator
Seed
Dec 2017
$600K
Fusion VC, Shaked Ventures, Charlton LTD
Inthegame News
3 articles
growth-positive
Israel's Inthegame invites television viewers to play along with the sports pros from home
Israeli startup Inthegame aims to revolutionize broadcasting with its interactive viewing technology. The AI-powered platform adds interactive elements like polls and quizzes to broadcast television, allowing viewers to engage and interact with each other. Inthegame has raised $1.2 million and recently collaborated with NAB, an American event producer. The technology will be featured in the U.S. Open Golf Tournament, enabling millions of viewers to vote, chat, and interact. By integrating the software directly into the broadcasting channel, Inthegame aims to keep viewers engaged for longer. The technology can be applied to various types of content beyond sports events, including game shows, reality shows, news broadcasts, and elections.
PartnersInvestment
growth-positive
INTHEGAME scores $1.2M aiming to change the way we engage with TV
Israeli startup INTHEGAME has announced a $1.2 million funding round to develop a platform for interactive TV. The platform aims to engage viewers by providing interactive content for live TV and video on demand. Viewers can participate in mini-games, trivia, and even rank contestants on reality talent shows. For sports fans, in-game bets with friends are possible. The company claims that its interactive platform increases viewing time by 90% and up to 150% for return viewers. INTHEGAME plans to launch its platform during the US Open golf tournament. The funding round was backed by investors including Shaked Ventures, PlayLabs@MIT, Techstars, Big Block Media Holdings, and Charlton.
Investment
growth-positive
https://www.jpost.com/Jpost-Tech/TECH-TALK-Israeli-startups-find-fusion-with-Los-Angeles-518518
Fusion LA, an accelerator for Israeli start-ups in Los Angeles, has announced a $5 million financing round to support innovation between LA and Israel ecosystems. The program offers free office space, subsidized housing, and a $20,000 investment in return for equity. Fusion LA aims to help selected entrepreneurs gain traction, raise capital, and work with industry leaders in the US. The accelerator is currently accepting applications for its next batch. The $5 million investment comes from the Legziel family office. The first class of Fusion LA includes six companies: Fuse.it, Uniper, Hoopo, Quarterback, Musico, and InTheGame.
Investment
Inthegame Team
Employee Info
| Employees (range) | 11-50 |
| Exact count | 20 |
| Team members | 3 |
Similar Companies
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Inthegame Internal
Recent Updates
No update log entries.
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Admin Info
| Confidence | 101/100 |
| Missing | markets |
| BI Verification | Yanina Wainscheinker |
| Registrar ID | 515493039 |
| Crunchbase | inthegame |
| Creator | Itai Arbel |
| Creator email | itaiarbel@hotmail.com |
| Last updater | Jenny Sotnik-Talisman |
| Updater email | jenny.sotnik@sncentral.org |
| Last update | 2022-09-22T00:00:00.000Z |
| Created | 2017-10-02T00:00:00.000Z |
| Claimed | Yes |