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Redefine Meat

Former names: Jet-Eat
Additive Manufacturing Technology for Printed Food
Startup B Founded 2018 Agriculture & Food Technologies
Last Update Sep 14, 2024 · Claimed

Redefine Meat News

24 articles
Mar 24, 2025 · www.maariv.co.il
growth-positive
מהפכת הבשר החדש מגיעה לרמי לוי: Redefine Meat משלימה פריסה בכל רשתות השיווק
Redefine Meat, an Israeli food tech company, has expanded its presence in Israel by partnering with Rami Levy, a major retail chain. This move completes the companys distribution across all major retail networks in the country, making its plant-based meat products more accessible to consumers. The company, which was founded in Rehovot, Israel, and operates in Europe, offers a variety of plant-based products such as burgers, kebabs, and sausages. These products cater to a wide range of consumers, including meat lovers, kosher observers, vegetarians, and vegans. Redefine Meats products are also available in over 5,000 restaurants and catering establishments across Europe. The partnership with Rami Levy signifies a significant step in the companys strategy to change meat consumption habits in Israel.
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Jun 11, 2024 · vegconomist.com
Redefine Meat Announces Launch of Extensive Retail Portfolio in Germany
Nov 28, 2023 · www.prnewswire.com
growth-positive
Redefine Meat enters European retail market with UK and Dutch launch, partnering with leading online retailers
Redefine Meat, a plant-based new-meat company, has announced its expansion into the UK and Netherlands retail markets. The company has partnered with leading e-commerce retailers Ocado in the UK, and Albert Heijn and Crisp in the Netherlands. The move is part of Redefine Meats retail go-to-market strategy, with plans to roll out its products in supermarkets and more countries next year. The companys new-meat products, which are endorsed by Michelin-star chefs, were previously only available at 4,000 food service locations worldwide. The retail portfolio includes four minced-based products and two pulled meat products.
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Jun 22, 2023 · www.voxelmatters.com
growth-positive
Redefine Meat enters European market with UK and Netherlands launch
Redefine Meat, a pioneer in new-meat products, has launched in European retail due to significant demand. The companys products are now available directly to consumers in the UK and the Netherlands, with six diverse new products available for order via Ocado, Albert Heijn, and Crisp. The companys CEO, Eshchar Ben-Shitrit, stated that the companys success in food service has given it the ideal mix of product quality and variety to disrupt the retail segment. Over the next 12 months, the company plans to aggressively execute its go-to-market strategy, including more products, a brand-new chilled products range, and expansion into new countries.
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Jul 18, 2022 · www.calcalist.co.il
growth-positive
מישלן זה לא: תחליף הבשר של רידיפיין מיט לא מזכיר את הדבר האמיתי כלכליסט
Israeli food tech company Redefine Meat, which produces plant-based meat substitutes, has flown in Michelin-starred chef Marco Pierre White to showcase its products. The company uses innovative technologies, including 3D printing, to produce whole cuts of meat. Founders Eschar Ben Shitrit and Adam Lahav have already raised hundreds of millions of dollars for the development and marketing of their products. The company is currently advancing a $250 million funding round to continue its expansion in Israel and globally, led by Bank of America. The companys products are already sold at more than 300 locations in Israel and 200 worldwide.
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Jul 15, 2022 · foodindustryexecutive.com
growth-positive
Selina and Redefine Meat Launch One of the World's Largest Plant-Based Hospitality Collaborations Featuring Breakthrough New-Meat™ - Food Industry Executive
Selina, a lifestyle and experiential hospitality brand, has announced a global partnership with Redefine Meat, a pioneer of plant-based meat. The collaboration aims to shift Selinas menus to greater plant-based options, with the goal of having 100% of their menus available plant-based. This partnership allows Redefine Meat to reach a broader global audience and move closer to becoming the worlds largest meat company. The first two Selina restaurants to feature Redefine Meats products will be located in Tel Aviv, Israel, and Camden, London, UK. Both companies share a vision of environmental responsibility and catering to the needs of millennial and Gen Z travelers. Redefine Meats New-Meat products have gained popularity in the culinary world for their high-quality taste, texture, and aroma comparable to animal meat.
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Jan 23, 2022 · en.globes.co.il
growth-positive
3D printed plant-based steak co Redefine Meat raises $135m
Israeli 3D-printed plant-based steak developer Redefine Meat has completed a $135 million financing round. The funds will be used to set up production lines in Israel and the Netherlands and expand collaborations with restaurant chains worldwide. Redefine Meats products, which duplicate the texture and taste of beef using plant-based ingredients, are currently available in 200 restaurants in Israel and are also provided to the canteens of tech giants Facebook, Google, and Apple. The company has experienced significant growth, hiring 100 people and increasing its employee count by 320% within one year. Redefine Meat aims to become a large worldwide meat company without using animals.
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Nov 16, 2021 · www.timesofisrael.com
growth-positive
Israel's Redefine Meat to serve 3D-printed, plant-based meat at eateries in Europe
Israeli startup Redefine Meat will offer 3D-printed plant-based meat products at select high-end restaurants in Europe. The company has introduced whole cuts that resemble lamb and beef cuts, claiming to have cracked the fibrous texture found in animal meat. Redefine Meats range of products, called New Meat, includes burgers, sausages, lamb kebabs, and ground beef. The company aims to become the worlds largest meat company by offering every single cut that a cow does. The products will be available in Marco Pierre Whites Steak Houses in the UK and Ron Gastrobar in the Netherlands. Redefine Meat is also working on a launch in the US and Asia. The company has previously raised $29 million in funding and has a focus on environmental sustainability.
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Nov 2, 2021 · www.calcalist.co.il
growth-positive
"יש לנו מדפסות תעשייתיות גדולות שמייצרות בשר מודפס מהצומח" כלכליסט
Redefine Meat, a company developing plant-based meat products, aims to transition meat production from animal agriculture to sustainable alternatives. The company is focused on creating meat substitutes that closely resemble the taste and texture of traditional meat. Redefine Meat recently launched a series of plant-based products in over 100 restaurants in Israel and plans to release a new line of steak and entrecote alternatives. The company utilizes large industrial printers to produce plant-based meat. By offering a viable alternative to traditional meat, Redefine Meat aims to reduce the environmental impact of animal agriculture while still providing protein-rich options for meat eaters.
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Oct 14, 2021 · www.prnewswire.com
growth-positive
Redefine Meat Announces Senior Appointments of Former Nestle and Unilever Executives Ahead of European Launch
Redefine Meat Ltd, a pioneer in the New-Meat industry, has announced two new high-profile business leadership appointments as part of its aggressive global expansion plans. Edwin Bark, former Managing Director of Nestles European Plant-Based Food Division, has been appointed as Senior Vice President and General Manager EMEA. Adrian Sagman, who has held senior roles at Unilever Food Solutions Europe and the Strauss Group, has been appointed as Director of Global Sales and Business Development. The appointments come ahead of the European commercial launch of New-Meat next month.
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Jul 27, 2021 · www.just-food.com
growth-positive
Redefine Meat marks alternative-protein commercial launch in Israel
Redefine Meat, an Israel-based start-up, has made its commercial debut with its meat alternatives produced using 3D printing. The company has secured over $30m in investor funding and completed a blind-tasting trial with Israeli meat distributor Best Meister. Redefine Meat is launching its new meat products in local restaurants and hotels in Israel, with plans to expand to Europe, the US, and Asia in the future. The company aims to become the worlds largest meat company and will release its first whole cut range later this year. Redefine Meat has a growing pre-order list in the US, Europe, and Asia. Investors in the company include Happiness Capital, Hanaco Ventures, CPT Capital, Losa Group, Sake Bosch, K3 Ventures, and PHW-Gruppe.
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May 6, 2021 · www.haaretz.com
growth-positive
Forget hamburgers - this Israeli wants to print 3D vegetarian steaks
Alon Bar-Shany, the former general manager of HP Indigo, has been named the active chairman of Redefine Meat, an Israeli startup specializing in 3D printing of protein substitutes. The company uses vegetable matter to create substitutes for fat, protein, and blood, which are then printed using their three-dimensional printer. Redefine Meat aims to offer meat substitutes that are as tasty as real meat. The company plans to launch its products in the Israeli market this summer and expand to other markets in the future. Bar-Shany believes that the global populations increasing demand for meat is unsustainable and that alternative meat products can help reduce the consumption of resources. Redefine Meat has raised $35 million in funding and is preparing for a global commercial launch.
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May 5, 2021 · trailer.web-view.net
growth-positive
מהדפסת צבע להדפסת סטייקים: אלון בר שני התמנה ליו"ר רידיפיין מיט
Redefine Meat, an Israeli start-up specializing in 3D printing of plant-based meat, has appointed Alon Bar-Shany, former CEO of HP-Indigo, as its active chairman. Bar-Shany, who has been with HP-Indigo for 25 years, will now transition from the printing industry to the company that focuses on 3D printing of protein substitutes. The appointment is seen as a positive growth move for Redefine Meat.
PartnersManagement Changes
Feb 16, 2021 · www.prnewswire.com
growth-positive
Redefine Meat Raises $29M Round Led by Happiness Capital and Hanaco Ventures Ahead of Global Market Launch
Redefine Meat, an alt-meat innovator, has completed a $29 million A-series funding round led by Happiness Capital and Hanaco Ventures. The investment will be used to expand the companys meat portfolio and support its global launch and international growth in 2021. Redefine Meat uses industrial-scale 3D printers to create plant-based meat products that replicate the taste and texture of traditional animal meat. The company aims to become the worlds biggest alternative meat company by 2030. The funding round was concluded with a diverse group of investors, including CPT Capital, Losa Group, Sake Bosch, and K3 Ventures. Redefine Meat also announced a strategic agreement with Israeli meat distributor Best Meister and plans to deploy its industrial 3D Alt-Meat printers within meat distributors later this year.
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Jan 21, 2021 · www.prnewswire.com
growth-positive
Redefine Meat Teams Up with Israeli Meat Distributor Best Meister to Pull off World's Largest Carnivore-targeted Blind Tasting of Alternative Meat
Israeli Alt-Meat innovator, Redefine Meat, has formed a strategic partnership with Best Meister, a high-quality Israeli meat distributor. The partnership was established after the success of a large-scale blind test conducted with a food truck concept. The food truck served Redefine Meats Alt-Meat products to over 600 customers in less than five hours, with an acceptance rate of over 90%. Best Meister will commercially distribute Redefine Meats Alt-Meat products to Israeli restaurants and high-end butchers in the first half of 2021. The partnership will provide Redefine Meat with the go-to-market infrastructure and reach to launch in the Israeli culinary sector.
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Nov 24, 2020 · www.3dprintingmedia.network
growth-positive
Why 3D printing is ideal to replicate animal meat
The article discusses Redefine Meats goal of replicating beef steak using 3D printing technology. It highlights the challenges in replicating the complex muscle structure of animal meat and the potential of multi-material food printing in achieving this. The article emphasizes the need for innovation and understanding the fundamentals of meat composition. The impact on Redefine Meat is growth-positive as it positions the company as a leader in the alternative meat industry. The key theme of the article is the use of 3D printing and multi-material food printing to create alternative meat products. The key issues discussed include the complexity of meat structure, the lack of tasty alternative meat products, and the need for rapid prototyping and digital production in product development. The article does not mention any specific customers, partners, investment or acquisition amounts, layoffs, or management changes. The date of the event described in the article is not provided.
Customers
Jun 30, 2020 · metro.co.uk
growth-positive
The world's first 3D-printed vegan steak is here and could hit restaurants soon
Israeli company Redefine Meat has unveiled the worlds first 3D-printed vegan steak, called Alt-Steak. Made from soy and pea proteins, coconut fat, and sunflower oil, the plant-based steak replicates the texture, flavor, and appearance of real meat. Redefine Meat plans to start testing the alternative beef cuts in high-end restaurants in Israel next month, with plans to roll it out in European restaurants in 2021 and supermarkets in 2022. The company has digitally mapped over 70 different sensory factors to recreate the muscle structure of beef. The invention is expected to have a positive impact on the companys growth.
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Jun 30, 2020 · www.timesofisrael.com
growth-positive
What shall we print for dinner? Startup unveils 3D-printed juicy vegan steaks
Israeli startup Redefine Meat has unveiled the worlds first plant-based steak created using industrial 3D-printing. The company plans to start testing the alt-beef cuts at high-end restaurants in Israel next month, followed by marketing in Israel and elsewhere. The product replicates the muscle structure of beef and is high-protein, no-cholesterol, and looks, cooks, feels, and tastes like beef. The global meat substitute market is expected to reach $8.1 billion by 2026. Redefine Meat aims to sell its 3D printers and cartridges to meat distributors worldwide. The companys technology has the potential to disrupt the food supply chain by producing meat close to the point of sale, eliminating the need to source meat from around the world.
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Jun 30, 2020 · www.fastcompany.com
These plant-based steaks come out of a 3D printer
Dec 5, 2019 · www.israel21c.org
growth-positive
Israel's Redefine Meat wins award at FoodBytes in London
Redefine Meat, an Israeli food-tech company, won the Peoples Choice Award at FoodBytes by Rabobank in London. The company is developing a plant-based steak using sustainable and natural ingredients and a 3D printer. Two other Israeli startups, Trellis and Else Nutrition, were also finalists in the competition. Trellis aims to optimize the transformation of land into consumable food using AI, while Else Nutrition develops a non-soy, nondairy infant formula. The event provided an opportunity for startups and corporates to connect and collaborate in the food and agriculture industry.
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Sep 11, 2019 · en.globes.co.il
growth-positive
Israeli 3D meat printer co Redefine Meat raises $6m
Israeli 3D meat printer company Redefine Meat has raised $6 million in a seed round led by CPT Capital. The company will use the investment to finalize the development of its alternative-meat 3D printer, which will be launched next year. Redefine Meat aims to replicate the texture, flavor, and eating experience of beef and other high-value meat products using plant-based ingredients. The company has already demonstrated various 3D-printed alt-meat products that are indistinguishable from animal meat. The investors, including PHW Group, see Redefine Meat as a strategic investment for future product development and market expansion.
Investment
Jun 21, 2019 · 3dprint.com
growth-positive
https://3dprint.com/247377/jet-eat-wants-to-redefine-meat-through-3d-printing-plants-into-steaks/
Israeli company Jet-Eat is working on a project called Redefine Meat to create 3D-printed vegan meat that matches the real flavor and texture of meat. The companys founder, Eschchar Ben Shitrit, believes their product can fool anyone into believing it is 100% real meat. The company uses 3D printing to give their products a more realistic texture and aims to create a natural product that can be produced in large quantities at reasonable costs. They hope to launch their 3D-printed vegan steak in 2020 and have their product on menus in Europe by 2020.
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Dec 2, 2018 · nocamels.com
growth-positive
Israeli Startup Jet Eat Wins European Food Accelerator Network Competition
Jet Eat, a startup based in Ness Ziona, has been selected as one of the winners of the 2018 Food Accelerator Network Program competition hosted by the European Institute of Innovation & Technology (EIT). Jet Eat has developed a technology for 3D printing vegan meat substitutes. The company received an equity-free cash prize of €60,000 ($68,348) and is working on a seed round investment to roll out its product by 2020. Jet Eats innovative solution aims to create a vegan meat alternative using digital processes and plant-based formulations. The companys speed and efficiency in product and technological development were recognized by EIT Food, providing validation and confidence in their food innovation journey.
Investment
Aug 9, 2018 · www.calcalistech.com
growth-positive
Jet-Eat Wants to 3D Print Vegan Steaks
Tel Aviv-based startup Jet-Eat develops 3D printing technologies for vegan meat substitutes. The company aims to create a printer that can produce meat substitutes equivalent to the amount of beef produced from a two-year-old calf in 24 hours. Jet-Eats founder, Eshchar Ben-Shitrit, spoke at a foodtech competition and mentioned that their steaks already cost the same as beef products and will become even cheaper in the future. The article highlights the inefficiency of beef production and the potential of 3D printing technology in creating sustainable and affordable meat substitutes.
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