Maelys Cosmetics Overview
Maelys Cosmetics is breaking the mold of the body care industry by using a unique combination of data, marketing, technology, and product innovation to create targeted solutions for specific skin concerns. Its power-packed, clinically tested formulas deliver real results, allowing women to shape, tone, and tighten their way to the body they deserve.
Cumulative Funding Raised Over Time ($)
$30.0MMay 2021
Latest News
growth-positive
MAËLYS, A FAST-GROWING DIRECT-TO-CONSUMER PRESTIGE BODY CARE BRAND, ANNOUNCES RETAIL EXPANSION WITH NATIONAL ROLLOUT AT ULTA BEAUTY
MAËLYS announces its exclusive retail partnership with Ulta Beauty, marking the brands omnichannel expansion after direct-to-consumer success. MAËLYS has experienced 100% year-over-year growth and identified market demand for body care solutions beyond its direct-to-consumer channel. Ulta Beautys engaged audience aligns well with MAËLYS customer profile. The partnership aims to enhance the customer experience and provide exceptional results in the body care category. MAËLYS products will be available in Ulta Beauty stores and online, including body reshaping products such as lift and firm creams, masks, and oils.
Customers
growth-positive
Body Care Brand Maëlys Receives Minority Investment from Norwest
Prestige body care brand Maëlys has received a $30 million investment from Norwest, resulting in Norwest holding a minority stake in the company. The investment will be used to scale the business and meet the growing demand. Maëlys has experienced 400 percent year-over-year growth and is expecting $100 million in sales for 2021. The brand is primarily direct-to-consumer but has a small presence on Sephora.com and Ulta.com. The focus is on expanding the product line and building brand awareness. Maëlys has moved its manufacturing from Israel to the U.S. to increase inventory quickly. Norwests general partner, Sonya Brown, will join Maëlys board.
Investment
Body-Shaping D2C Maëlys: eCommerce, BNPL Sales
| Sector | Retail Platforms |
Funding
| Total funding | $30M |
| Last funding | $30M |
| Stage | A |
| Rounds | 1 |
| Investors | 3 |
Team Members
7
Employees: 51-200
Web & Social Links
| Website | www.maelyscosmetics.com/ |
Locations
Tel Aviv, Israel
New York, NY, USA
Photos & Videos
No files yet
Maelys Cosmetics Business
Business models
B2C
Product stage
Released
Employees
51-200
Sector
Health Tech & Life SciencesPharma & Medical BiotechnologyCosmetic MaterialsRetail PlatformsGoodsTarget Customer
ConsumersDemographics & FamilyWomenCore Technology
Materials & SubstancesTags (12)
marketplacecosmeticsecommercewellnessdermatologyveganswomenskin-caretreatmentsonline-retailerswomen-healthdirect-to-consumerMaelys Cosmetics Financials
$30M
Total funding
Undisclosed
Capital raised
$30M
Last funding
A
Funding stage
1
Total rounds
3
Investors
Cumulative Funding Raised Over Time ($)
$30.0MMay 2021
Private Equity Funding
A Round
May 2021
$30M
Norwest Venture Partners (Lead)
,
Leumi Partners, Barinboim Group
Maelys Cosmetics Lifecycle
Cumulative Funding Raised Over Time
$30.0MMay 2021
All Events
A Round
May 2021
$30M
Norwest Venture Partners (Lead)
,
Leumi Partners, Barinboim Group
Maelys Cosmetics News
3 articles
growth-positive
MAËLYS, A FAST-GROWING DIRECT-TO-CONSUMER PRESTIGE BODY CARE BRAND, ANNOUNCES RETAIL EXPANSION WITH NATIONAL ROLLOUT AT ULTA BEAUTY
MAËLYS announces its exclusive retail partnership with Ulta Beauty, marking the brands omnichannel expansion after direct-to-consumer success. MAËLYS has experienced 100% year-over-year growth and identified market demand for body care solutions beyond its direct-to-consumer channel. Ulta Beautys engaged audience aligns well with MAËLYS customer profile. The partnership aims to enhance the customer experience and provide exceptional results in the body care category. MAËLYS products will be available in Ulta Beauty stores and online, including body reshaping products such as lift and firm creams, masks, and oils.
Customers
growth-positive
Body Care Brand Maëlys Receives Minority Investment from Norwest
Prestige body care brand Maëlys has received a $30 million investment from Norwest, resulting in Norwest holding a minority stake in the company. The investment will be used to scale the business and meet the growing demand. Maëlys has experienced 400 percent year-over-year growth and is expecting $100 million in sales for 2021. The brand is primarily direct-to-consumer but has a small presence on Sephora.com and Ulta.com. The focus is on expanding the product line and building brand awareness. Maëlys has moved its manufacturing from Israel to the U.S. to increase inventory quickly. Norwests general partner, Sonya Brown, will join Maëlys board.
Investment
Body-Shaping D2C Maëlys: eCommerce, BNPL Sales
Maelys Cosmetics Team
Employee Info
| Employees (range) | 51-200 |
| Exact count | 126 |
| Team members | 7 |
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Maelys Cosmetics Internal
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Admin Info
| Confidence | 93/100 |
| Missing | video or image, markets, not claimed |
| BI Verification | Yanina Wainscheinker |
| Registrar ID | 515227767 |
| Crunchbase | maelys |
| Creator | Yotam Maman |
| Creator email | yotamm1988@gmail.com |
| Last updater | Yanina Wainscheinker |
| Updater email | yanina.wainscheinker@sncentral.org |
| Last update | 2022-08-22T00:00:00.000Z |
| Created | 2021-03-15T00:00:00.000Z |