Maelys Cosmetics News
3 articles
growth-positive
MAËLYS, A FAST-GROWING DIRECT-TO-CONSUMER PRESTIGE BODY CARE BRAND, ANNOUNCES RETAIL EXPANSION WITH NATIONAL ROLLOUT AT ULTA BEAUTY
MAËLYS announces its exclusive retail partnership with Ulta Beauty, marking the brands omnichannel expansion after direct-to-consumer success. MAËLYS has experienced 100% year-over-year growth and identified market demand for body care solutions beyond its direct-to-consumer channel. Ulta Beautys engaged audience aligns well with MAËLYS customer profile. The partnership aims to enhance the customer experience and provide exceptional results in the body care category. MAËLYS products will be available in Ulta Beauty stores and online, including body reshaping products such as lift and firm creams, masks, and oils.
Customers
growth-positive
Body Care Brand Maëlys Receives Minority Investment from Norwest
Prestige body care brand Maëlys has received a $30 million investment from Norwest, resulting in Norwest holding a minority stake in the company. The investment will be used to scale the business and meet the growing demand. Maëlys has experienced 400 percent year-over-year growth and is expecting $100 million in sales for 2021. The brand is primarily direct-to-consumer but has a small presence on Sephora.com and Ulta.com. The focus is on expanding the product line and building brand awareness. Maëlys has moved its manufacturing from Israel to the U.S. to increase inventory quickly. Norwests general partner, Sonya Brown, will join Maëlys board.
Investment
Body-Shaping D2C Maëlys: eCommerce, BNPL Sales
