Mavens News
4 articles
growth-positive
mavens by Zynga Offices - Tel Aviv | Office Snapshots
Studio Noa Kedar has designed an innovative office complex in Tel Aviv for a local start-up company, integrating local heritage and art inspiration. The project connects a 1930s well house with a newer structure, transforming a former parking lot into a lush garden. The design draws from the historic well houses of Tel Aviv and Jaffa, celebrated in the naive art of painters like Nahum Gutman and Reuven Rubin. The office complex features a playful canteen, a spacious coffee area, and a flexible basement space for wellness activities and social events. The design emphasizes craftsmanship, tradition, and modern functionality, creating a vibrant and engaging workspace.
growth-positive
Dafna Altman, VP Creative at Mavens, spoke at Calcalist’s Gaming Conference in collaboration with Google and Playtika about the power of marketing to anticipate and even influence the needs of users.
Dafna Altman, VP Creative at Mavens, highlighted the transformative power of advertising in the gaming industry during Calcalist’s Gaming Conference, held in collaboration with Google and Playtika. Altman emphasized that advertising goes beyond selling products; it anticipates and influences user needs. She cited historical examples, such as the marketing of diamonds and razors, to illustrate how advertising can create new markets. Mavens, which has been acquired by Zynga, is leveraging partnerships with major companies like Sony to enhance its product offerings. The conference underscored the importance of strategic advertising in driving growth and innovation within the gaming sector.
PartnersAcquired-by
growth-positive
Zynga buys an Israeli startup that hasn't even raised any money and comes into the Israeli market
Gaming giant Zynga has completed the acquisition of Israeli startup Storemaven and opened a new research and development center in Israel. The acquisition of Storemaven, which develops a system to increase game installations and optimize games, will help Zynga increase its conversion rates. All 50 Storemaven employees will join Zynga, and the company plans to continue expanding its presence in Israel. This is Zyngas second acquisition in Israel, following the purchase of Rising Tide Games in 2015. Zyngas entry into Israel aligns with the countrys growing gaming industry, particularly in mobile and social casinos. Zynga was acquired by Take-Two in May 2022 for over $12 billion.
AcquisitionExpand
growth-positive
Israeli firm duplicates app store to help clients design app store pages
Israeli company StoreMaven has developed a tool that allows app developers to measure the effectiveness of marketing messages by creating different store pages for identical apps and measuring user responses. The tool helps increase conversion rates by determining which version of an app page is most effective. StoreMaven has 15 employees and has received $400,000 in funding from 500 Startups. The companys clients include Zynga, Yahoo, Playtika, and Saga. StoreMaven claims its product is legal and is being used by hundreds of clients.
Customers
