Playermaker Overview
PlayerMaker is a soccer coaching tool that tracks and analyzes metrics for physical, technical, tactical, and biomechanical data and auto-tags video for fast and easy analysis. The company's motion sensors are installed on players shoes to detect every ball touch and build gait profiles without affecting performance. To create its product, PlayerMaker built a soccer database which it used to teach machine-learning algorithms to play soccer. The algorithms are able to determine movements and handle unpredictable situations. The companys technology has been tested and proven to be accurate by top universities. PlayerMaker can be used as a stand-alone solution or as a complement to existing GPS products.
Cumulative Funding Raised Over Time ($)
$10.0MDec 2019
$50.0MJun 2022
Latest News
Growth-Positive
Israel's Playermaker approved by FIFA to track player performance in official games | CTech
Playermaker, an Israeli sports-tech company, has been awarded the Electronic Performance and Tracking Systems (EPTS) FIFA Quality Programme certification. The certification was granted by the International Football Association Board (IFAB) and means that the companys wearable devices will be allowed on the feet of soccer players during official FIFA football matches. The devices track and analyze player performance data such as time on the ball, technical balance, kicking velocities, speed, distance, acceleration, and change of direction. Playermaker already has partnerships with over 200 soccer clubs, academies, teams, and ambassadors.
Partners
growth-positive
Playermaker Raised $40M to Make Elite-Level Performance Tracking Accessible to All Athletes
Playermaker, a wearable performance tracker company, has raised $40M in funding to expand its global reach and develop a new Multi-Sport Platform. The company aims to provide performance tracking and data insights to athletes of all sports and skill levels, challenging the disparities in sport and promoting equal opportunities. The wearable device captures technical, tactical, biomechanical, and physical data from the source of motion, enabling athletes to maximize their skills, monitor injury risk, and expedite recovery. Playermakers solution is unique in its ability to track technical performance and offer deep insights due to its position on both shoes. The funding will be used to accelerate growth in the consumer market and expand into basketball. Playermaker has already formed partnerships with Liverpool FC, Fulham FC, the English Football Association, and Leeds Beckett University. The company plans to leverage its success in soccer to enter other sports.
InvestmentExpand
growth-positive
Playermaker Signs Liverpool Soccer Star Harvey Elliot As Brand Ambassador
Israeli sports tech startup Playermaker has signed Liverpool Football Clubs rising star, Harvey Elliot, as an ambassador. Playermaker has developed a foot-mounted wearable device that tracks performance in soccer and provides data and analysis on key player performance indicators. The company aims to revolutionize the way athletes develop their skills by offering insights into their performance. Elliot, who plays as a winger or midfielder for Liverpool, has been using Playermaker since his days at The Fulham Academy. He will promote the companys technology and its benefits for on-pitch development and injury rehabilitation. Playermakers wearable sensor device is used by over 200 elite soccer academies and professional teams worldwide. The company plans to replicate its success in basketball and remains a member of the FIFA Innovation Programme until September 2022.
Partners
growth-positive
Step up: Israeli shoe-tracking startup Playermaker joins FIFA innovation program
Sports tech startup Playermaker has been accepted into FIFAs Innovation Programme for its shoe-mounted wearable device that tracks football performance. The program allows firms to test their products and make necessary changes to meet FIFAs standards. Playermakers technology is already being used by over 150 soccer academies and professional teams worldwide. The device will be tested by FIFA teams for 24 months, with the hope that it will eventually be universally adopted. The CEO believes that all footwear will eventually have Playermaker technology. Two other firms, Vivaturf and Vieww, have also been selected for the program. FIFA is exploring new data sources to enhance performance tracking in football.
Partners
growth-positive
PlayerMaker CEO: 'We Have Turned the Shoe Into Technological Infrastructure'
PlayerMaker, an Israeli startup that has developed a wearable sensor for footballers, has adapted its device for use by individuals in remote training due to the coronavirus pandemic. The new product, Uno by PlayerMaker, uses the same technology as the original but comes with a home docking station to charge and upload data to the cloud. The companys CEO, Guy Aharon, said the goal is for players to use the device as part of a team-wide plan while in isolation. PlayerMaker has a number of high-profile clients, including a third of the English Premier League and around 100 US colleges.
CustomersInvestment
| Sector | Media & Entertainment Technologies |
Funding
| Total funding | $50M |
| Last funding | $40M |
| Stage | B |
| Rounds | 2 |
| Investors | 5 |
Team Members
4
Employees: 51-200
Web & Social Links
| Website | www.playermaker.com |
| Careers | Careers page |
Locations
Sderot Yehudit 35, Tel Aviv-Yafo, Israel
Dongli, Fengtai District, Beijing, China
1750 N University Dr, Coral Springs, Florida, USA
Tagwright House, Parking lot, 35-41 Westland Pl, London N1 7LP, UK
Photos & Videos
1 item(s)
Playermaker Business
Business models
B2B2C, B2B
Product stage
Released
Employees
51-200
Sector
Media & Entertainment TechnologiesDigital Content Engagement & EntertainmentTarget Customer
ConsumersRecreational & LifestyleFitness & SportsCore Technology
Artificial IntelligenceMachine LearningSensingMotionSemiconductors & ElectronicsTags (12)
trackingsportsathletesmotion-trackingsensorswearableartificial-intelligenceartificial-intelligencebig-databig-data-analyticsmachine-learningbig-dataGeographic Markets
United KingdomAsiaEuropeChinaUnited StatesSouth AmericaPlayermaker Financials
$50M
Total funding
Undisclosed
Capital raised
$40M
Last funding
B
Funding stage
2
Total rounds
5
Investors
Cumulative Funding Raised Over Time ($)
$10.0MDec 2019
$50.0MJun 2022
Private Equity Funding
Undisclosed Round
Jun 2022
$40M
MIG Capital, Ventura Capital Grou, Pegasus Tech Ventures
B Round
Dec 2019
$10M
FengHe Group (Lead)
,
Arsene Wenger
Playermaker Lifecycle
Cumulative Funding Raised Over Time
$10.0MDec 2019
$50.0MJun 2022
All Events
Undisclosed Round
Jun 2022
$40M
MIG Capital, Ventura Capital Grou, Pegasus Tech Ventures
B Round
Dec 2019
$10M
FengHe Group (Lead)
,
Arsene Wenger
Playermaker News
10 articles
Growth-Positive
Israel's Playermaker approved by FIFA to track player performance in official games | CTech
Playermaker, an Israeli sports-tech company, has been awarded the Electronic Performance and Tracking Systems (EPTS) FIFA Quality Programme certification. The certification was granted by the International Football Association Board (IFAB) and means that the companys wearable devices will be allowed on the feet of soccer players during official FIFA football matches. The devices track and analyze player performance data such as time on the ball, technical balance, kicking velocities, speed, distance, acceleration, and change of direction. Playermaker already has partnerships with over 200 soccer clubs, academies, teams, and ambassadors.
Partners
growth-positive
Playermaker Raised $40M to Make Elite-Level Performance Tracking Accessible to All Athletes
Playermaker, a wearable performance tracker company, has raised $40M in funding to expand its global reach and develop a new Multi-Sport Platform. The company aims to provide performance tracking and data insights to athletes of all sports and skill levels, challenging the disparities in sport and promoting equal opportunities. The wearable device captures technical, tactical, biomechanical, and physical data from the source of motion, enabling athletes to maximize their skills, monitor injury risk, and expedite recovery. Playermakers solution is unique in its ability to track technical performance and offer deep insights due to its position on both shoes. The funding will be used to accelerate growth in the consumer market and expand into basketball. Playermaker has already formed partnerships with Liverpool FC, Fulham FC, the English Football Association, and Leeds Beckett University. The company plans to leverage its success in soccer to enter other sports.
InvestmentExpand
growth-positive
Playermaker Signs Liverpool Soccer Star Harvey Elliot As Brand Ambassador
Israeli sports tech startup Playermaker has signed Liverpool Football Clubs rising star, Harvey Elliot, as an ambassador. Playermaker has developed a foot-mounted wearable device that tracks performance in soccer and provides data and analysis on key player performance indicators. The company aims to revolutionize the way athletes develop their skills by offering insights into their performance. Elliot, who plays as a winger or midfielder for Liverpool, has been using Playermaker since his days at The Fulham Academy. He will promote the companys technology and its benefits for on-pitch development and injury rehabilitation. Playermakers wearable sensor device is used by over 200 elite soccer academies and professional teams worldwide. The company plans to replicate its success in basketball and remains a member of the FIFA Innovation Programme until September 2022.
Partners
growth-positive
Step up: Israeli shoe-tracking startup Playermaker joins FIFA innovation program
Sports tech startup Playermaker has been accepted into FIFAs Innovation Programme for its shoe-mounted wearable device that tracks football performance. The program allows firms to test their products and make necessary changes to meet FIFAs standards. Playermakers technology is already being used by over 150 soccer academies and professional teams worldwide. The device will be tested by FIFA teams for 24 months, with the hope that it will eventually be universally adopted. The CEO believes that all footwear will eventually have Playermaker technology. Two other firms, Vivaturf and Vieww, have also been selected for the program. FIFA is exploring new data sources to enhance performance tracking in football.
Partners
growth-positive
PlayerMaker CEO: 'We Have Turned the Shoe Into Technological Infrastructure'
PlayerMaker, an Israeli startup that has developed a wearable sensor for footballers, has adapted its device for use by individuals in remote training due to the coronavirus pandemic. The new product, Uno by PlayerMaker, uses the same technology as the original but comes with a home docking station to charge and upload data to the cloud. The companys CEO, Guy Aharon, said the goal is for players to use the device as part of a team-wide plan while in isolation. PlayerMaker has a number of high-profile clients, including a third of the English Premier League and around 100 US colleges.
CustomersInvestment
growth-positive
Israeli football player analysis co PlayerMaker raises $10m
Israeli football athlete performance analysis company PlayerMaker has raised $10 million in a Series B financing round led by FengHe Group. Former Arsenal manager Arsène Wenger, who is also an operating partner, invested in the company and believes that PlayerMaker is the best solution for measuring performance. PlayerMakers device tracks and analyzes athletes motion using sensors attached to their footwear, providing insights to coaches and players. The company has seen substantial international growth and is used by various football clubs. The funding will support the companys expansion in Europe, the US, and Asia. PlayerMaker aims to enhance the quality of football worldwide and improve athletes performance through smart, connected footwear.
InvestmentExpand
growth-positive
Argentina's Olympic Soccer Team to Use PlayerMaker's Sensors-Based Coaching Technology Ahead of Tokyo Games
Argentina’s Olympic soccer team will use technology by sports tech startup PlayerMaker as part of its training ahead of the Tokyo 2020 summer games. PlayerMaker uses motion sensors installed on players’ shoes to track indicators such as gait and ball contact. The team’s players wore PlayerMaker’s boot-mounted sensors during training sessions and games in Spain. PlayerMaker is backed by former football player and coach Arsène Wenger and is used by football teams including AFC Wimbledon, Atlanta United FC, and Maccabi Tel Aviv F.C.
PartnersCustomers
growth-positive
PlayerMaker Uses Footwear to Turn Athletes Into Champions, Says CEO
PlayerMaker, a sports tech startup, showcased their motion sensors installed on players shoes to track indicators such as gait and ball contact at the Mind the Tech conference in London. The companys technology is used by soccer teams including AFC Wimbledon, Atlanta United FC, and Israels Maccabi Tel Aviv F.C.
CustomersPartners
growth-positive
PlayerMaker Becomes First Performance Partner to BetVictor Northern Premier Football League
PlayerMaker has partnered with the BetVictor Northern Premier Football League to become the leagues first-ever player performance partner. The partnership will see PlayerMakers AI-driven boot-mounted device offered to players across the leagues 62 semi-professional clubs. The device tracks and analyzes player performance on and off the pitch, providing coaches with valuable data for decision-making processes. The NPL will also explore the possibility of allowing players to wear the device in competitive matches. PlayerMaker is excited about the partnership and looks forward to collaborating with the clubs over the next year.
Partners
growth-positive
Exclusive: Tel-Aviv-based PlayerMaker CEO Guy Aharon talks Arsène Wenger Collaboration, Evolution of Sports Science
Arsène Wenger has joined Tel-Aviv-based sports data analytics company PlayerMaker as an operating partner and investor. PlayerMaker, a professional football technology business, offers a coaching tool that uses high IQ, sensory data information to analyze and identify metrics for player performance. The partnership with Wenger has generated positive publicity for PlayerMaker. The company aims to revolutionize sports science and data analytics in football. PlayerMakers CEO, Guy Aharon, discusses the origins of the company and its plans for the future, highlighting the importance of data analysis in improving player performance. The presence of PlayerMaker in the Israeli Premier League is seen as a method of improving performance and has led to partnerships with clubs in Israel and beyond.
Partners
Playermaker Team
Employee Info
| Employees (range) | 51-200 |
| Exact count | 70 |
| Team members | 4 |
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Admin Info
| Confidence | 101/100 |
| Missing | markets |
| BI Verification | Jenny Sotnik-Talisman |
| Registrar ID | 515053270 |
| Crunchbase | motionize |
| Creator | Yanina Wainscheinker |
| Creator email | yanina.wain@gmail.com |
| Last updater | Matan Eblagon |
| Updater email | matane@sncentral.org |
| Last update | 2023-10-04T00:00:00.000Z |
| Created | 2015-02-04T00:00:00.000Z |
| Claimed | Yes |