Nexxen News
12 articles
growth-positive
How Tremor International Is Using Amobee To Boost Its Programmatic Supply | AdExchanger
Tremor International, a video vendor, has acquired digital ad platform Amobee to enhance its programmatic ad tech stack and access more omnichannel inventory. The integration of Amobees technology into Tremors stack has simplified the media-buying process and provided advertisers with more flexibility in performance and budget. Amobee will become Tremor Internationals primary DSP, offering superior reporting and self-service functionalities. Tremors focus now is to integrate the best components of Tremor Video into Amobee and connect Amobee directly to Unruly. The company aims to help advertisers allocate budgets between streaming and linear TV through a new tool that calculates spend recommendations. Advertisers struggle with budget allocation due to the challenge of selling linear inventory. Tremor International also plans to leverage automatic content recognition (ACR) data to curate targeting and improve audience measurement in programmatic environments.
PartnersAcquisition
growth-negative
Israeli adtech company Tremor to acquire Amobee from Singtel for $239 million CTech
Tremor International is acquiring Amobee from Singtel for $239 million. Singtel is selling its loss-making digital marketing arm to focus on core businesses. The acquisition expands Tremors self-service DSP, CTV, and video reach, creating new technology and partnership opportunities.
Acquisition
growth-positive
Amobee Announces Global Social Data Partnership With Lotame
Amobee has announced a global social data partnership with Lotame to enhance audience targeting and activation across major social networks. Amobees identity solution will convert Lotames audience segments into audience segments that advertisers can use to enhance audience targeting on platforms like Facebook, Instagram, Pinterest, Snapchat, and Twitter. This partnership allows marketers to access Lotames audience segments through the Amobee Advertising Platform, improving demographic, interest, and intent targeting. The partnership aims to provide a comprehensive view of consumers digital lives and engage with customers across various digital platforms and channels.
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growth-positive
Univision's Choice Of Amobee For Linear TV Optimization Could Extend To Digital - Beet.TV
Univision Communications has chosen Amobee as its linear television optimization platform of record. The partnership allows Amobee to support Univision across its linear, digital, and social channels. Univision engages consumers through its various networks and partnerships, and the partnership with Amobee will enable more precise audience targeting using data and optimization. Amobee is a subsidiary of Singtel and operates globally.
Partners
growth-negative
ITV partners with Amobee to launch new addressable advertising platform
Prolific London has ceased operations.
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Amobee Appoints Chad Bronstein to Chief Revenue Officer North America and Philip Smolin to Chief Strategy Officer
growth-positive
http://www.marketwired.com/press-release/amobee-completes-acquisition-turn-expand-digital-marketing-technology-solutions-2208899.htm
Rackspace Technology has partnered with C2C Global, the largest online Google Cloud customer community. The partnership is expected to have a positive impact on the growth of Rackspace Technology.
Partners
Digital Content News for Content Creators & Entrepreneurs
http://www.martechadvisor.com/news/amobee-launches-a-new-analytics-dashboard-to-provide-political-insights-into-current-us-presidential-election/
growth-positive
Amobee Adds Real-Time TV Data To Mobile Ad Exchange
Mobile ad firm Amobee has announced a partnership with SonoTrend to integrate SonoTrends TV data technology into the Amobee Exchange. This partnership will allow marketers to buy and sell mobile inventory based on real-time and historical TV consumption data. The integration aims to bridge the gap between TV viewership and mobile advertising. Other companies, such as Xaxis, have also launched similar technologies to sync mobile ads with broadcast TV. Social media platforms like Twitter can also be used to gauge TV audience engagement.
Partners
growth-positive
SingTel buys mobile ads co Amobee for $321m
Singapore Telecommunications Ltd. (Singtel) has acquired mobile advertising solutions provider Amobee Inc. for $321 million in cash. The acquisition is expected to have a positive impact on Singtels growth. Amobee will operate as an independent unit under its current management. Singtel plans to use the acquisition to expand into mobile advertising technology and services. The restructuring of Singtel will involve operating through business divisions rather than on a geographical basis. The acquisition is part of Singtels strategy to adapt to market opportunities and enter the mobile advertising industry, which it believes has a $7 billion opportunity.
Acquisition
growth-positive
Amobee raises $22M strategic round from Cisco, Motorola and others for mobile advertising
Amobee, a mobile advertising company, has raised a $22 million strategic round from investors including Cisco, Motorola, Vodafone, Accel Partners, and Sequoia Capital. Unlike other ad networks, Amobee works directly with mobile carriers to offer ad-supported content to customers. The company has made deals with 11 carriers in nine countries and plans to roll out with 20 more soon. The funding round is focused on creating synergies with investors rather than a need for additional capital. Amobee has previously raised $5 million in 2005 and an undisclosed sum in 2007.
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