Novella Innovative Technology

Novella Innovative Technology Overview

Novella, established by a group of experts in the field of plant cell cultures, has developed a technology that eliminates the need to use land and water resources for the production of plant bioactive compounds. Novella uses plant cell cultures for the mass production of cell suspension containing the desired secondary metabolites. Production is done in a controlled and sterile environment, without limiting production capacity in terms of volume or the nutritional and biological effectiveness of the materials. It can be carried out anywhere customers wish and is not affected by climate or any supply-chain restrictions.

Cumulative Funding Raised Over Time ($)

Latest News

Sep 16, 2025 · www.prnewswire.com

growth-positive

/PRNewswire/ -- Biotech start-up Novella Innovative Technology, Ltd., an innovator in plant-cell-based ingredients, announces the launch of its Novella...

Novella Innovative Technology, Ltd. has launched Novella Strawberry, a new bioactive ingredient derived from whole strawberry cells, using its proprietary AuraCell™ technology. This innovation offers enhanced efficacy, bioavailability, and sustainability by cultivating plant cells in a controlled environment, reducing resource use by 99%. Novella Strawberry, which will debut at SupplySide West 2025, provides a potent antioxidant effect and addresses challenges in the nutraceutical industry by ensuring consistent and standardized dosing. The company has partnered with Metaphor Foods in Australia to include Novella products in their line of preservatives, showcasing its potential beyond nutraceuticals.

Product StagePartners

Jul 22, 2025 · www.prnewswire.com

growth-positive

/PRNewswire/ -- Biotech start-up Novella Innovative Technology, Ltd. and leading functional ingredient innovators Metaphor Foods, Braeside Victoria, Australia,...

Novella Innovative Technology, Ltd. has entered a strategic partnership with Metaphor Foods to commercialize cell-based natural preservatives for food applications. The collaboration will leverage Novellas AuraCell technology to produce natural antioxidant and antimicrobial compounds, which will be integrated into Metaphor Foods Hela Natvance® range. This partnership aims to address the growing demand for natural, clean-label food preservation solutions in the APAC region. The agreement, valued at USD 10 million over seven years, highlights the potential for significant market expansion. Novella is in the final stages of scaling up production, with plans for a commercial launch by 2026.

Partners

Funding

Team Members

3

Employees: 1-10

Web & Social Links

Locations

Modi'in-Maccabim-Re'ut, Israel

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