NUVIAD News
4 articles
growth-positive
NUVIAD Launches Boost For Publishers And inView SSP - Offering Publishers Up To 50% Increase In Their Ad Revenue Using Real-time Pre-bid Viewability
NUVIAD has launched a web monetization service suite called NUVIAD Boost and NUVIAD inView SSP. These services allow publishers to increase their ad revenue by providing differential pricing for ads that are currently in view. The real-time viewability feature improves the performance of marketing campaigns on both desktop and mobile. NUVIADs approach is different from historical verification companies as it allows publishers to sell in-view ad units as they scroll into view. The article does not mention any specific customers or partners. The event described in the article occurred on April 12, 2018.
CustomersPartners
growth-positive
NUVIAD Acquires the Operational Assets of RealVu to Offer Real-time Pre-bid Viewability to Local Businesses, Advertisers, Agencies and Trade Desks
NUVIAD has acquired the operational assets of RealVu to expand the availability of viewable impressions and enhance their hyperlocal marketing offering. This move is expected to double NUVIADs annual revenue and integrate RealVus technical talent within NUVIADs R&D. The acquisition allows NUVIAD to tap into the growing local ad spend in the US, which is projected to reach $151.2 billion in 2018. NUVIAD has been working closely with RealVu and values their dedication and professionalism. The partnership aims to provide brand safety and higher KPI conversions for buyers and brands at scale.
AcquisitionPartners
growth-positive
NUVIAD Announces NUVIAD Express™ - A Location and People Knowledge-centric Advertising Self Service for Businesses, Utilizing Native Ad Formats and Click-to-call
NUVIAD has announced the availability of NUVIAD Express, an innovative advertising service that allows business owners and mobile marketers to create mobile campaigns focused on location, people knowledge, and deep big-data analytics. The service provides detailed audience analysis, including gender, age group, and most used apps in the area, which can be used to create targeted mobile campaigns using click-to-call technology. NUVIAD aims to provide a viable alternative to standard pay-per-click services, offering better targeting options at lower costs per customer. The company specializes in mobile advertising and native ad formats, utilizing advanced machine learning algorithms to deliver highly targeted campaigns.
CustomersPartners
growth-positive
NUVIAD Announces SmaRTB™ Streams for Mobile Media Demand Partners
NUVIAD has announced the availability of SmaRTB streams for mobile demand partners. This platform allows mobile DSPs, Exchanges, and media buyers to accurately define the exact traffic they need using various attributes. NUVIADs SmaRTB provides media from multiple SSPs and Exchanges, reducing infrastructure costs for demand partners. The company is a leading provider of Real Time Bidding technologies for Exchanges, DSPs, and Media Buyers, offering a range of mobile advertising products.
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