Oriient Overview
Oriient is developing an indoor positioning system similar to GPS that provides accurate, easy-to-deploy navigation inside buildings, with no hardware or installation needed. Oriient is focused on the retail and smart building verticals. Its system provides customers with a convenient navigation experience using their own smartphones, while enabling facilities to improve their service and operations.
Cumulative Funding Raised Over Time ($)
$4.0MApr 2019
$15.0MMay 2022
Latest News
growth-positive
Oriient secures $11 million Series A funding to bring the user experience and data-driven insights of the digital world to brick and mortar buildings
Oriient, the company behind an advanced indoor positioning solution, has announced an $11 million Series A funding round, bringing the total investment in the company to $16 million. The funding will help scale implementation of Oriient, open new verticals, and drive global sales. Oriients technology supports various business use cases, including in-store navigation, proximity marketing, foot traffic analytics, and route optimization. The company has recently formed partnerships with Instacart and Google, solidifying its position in the retail stores vertical. Oriient uses proprietary algorithms that leverage Earths magnetic field, smartphone readings, and AI to accurately locate users inside buildings without the need for hardware installation. The funding will support Oriients goal of illuminating all commercial buildings with its software-only indoor location solution.
InvestmentPartners
growth-positive
Oriient Announces New Partnership with Google Cloud to Bring Cutting-Edge Micro-Location Services to Stores
Oriient, the software-only indoor location service, has partnered with Google Cloud to create a joint offering for in-store navigation and proximity marketing. Oriients technology leverages Earths magnetic field and existing smartphone sensors to pinpoint smartphones and other devices in a store with 3ft accuracy. The partnership will enable retailers to optimize the in-store journey, create contextual promotions, and communicate with shoppers in a targeted way. The integration of Oriients location services with Google Cloud will enhance the in-person shopping experience and bring value to Google Cloud customers. Oriient is a pioneer in accurate software-only indoor location services and is currently deployed across hundreds of locations worldwide.
Partners
growth-positive
Switzerland's National Rail Company SBB Selects 5 Israeli Startups for Collaboration Pilots
Swiss Federal Railways (SBB) has selected five Israeli startups for its collaborative pilot program. The selected startups are FSight, HereO, Oriient, SoftRide, and TIBA. SBB will invest up to $200,000 in testing the technologies of these startups. The pilot program aims to find solutions to technological challenges specified by SBB, such as passenger occupancy optimization and smart management of railway station parking lots. The selected companies will participate in a fully funded three-month pilot, with SBB investing up to $40,000 in each startup. The pilots will conclude in May 2020, and SBB will announce one winning startup for a more extended collaboration.
PartnersInvestment
growth-negative
LBMA/Oriient Whitepaper - Recovering Lost Revenues in Retail with IndoorGPS - Location Based Marketing Association (LBMA)
The article discusses how accurate indoor navigation using IndoorGPS can help retailers recover lost revenues. It highlights that up to 40% of shoppers fail to find at least one product they intended to buy in every shopping trip, resulting in a 3-5% loss in revenue for retailers. The use of indoor location technology, particularly geomagnetism-based navigation, is seen as a solution that is more accurate and easily scalable without requiring hardware installation. The article does not mention any specific company or date of the event.
Customers
growth-positive
Store navigation co Oriient raises $4m
Israeli indoor retail positioning company Oriient has closed a $4 million seed funding round from F2 Capital and innogy Innovation Hub. Oriient provides enterprise-level businesses, including retailers, airports, malls, and wholesalers, with a high-performance indoor GPS solution that allows customers to navigate large areas and locate items with pin-point accuracy. The technology is based on the earths magnetic field and users smartphones, eliminating the need for installation or hardware. Oriient is already working with the worlds largest retailers and aims to deliver an in-store navigation experience similar to online search. The funding will support the companys growth and scaling efforts.
CustomersInvestment
| Sector | Business Software |
Funding
| Total funding | $15M |
| Last funding | $11M |
| Stage | A |
| Rounds | 2 |
| Investors | 10 |
Team Members
3
Employees: 51-200
Web & Social Links
| Website | www.oriient.me |
| Careers | Careers page |
| App Store | App Store |
| Google Play | Google Play |
Locations
BeAll Tel Aviv
Photos & Videos
3 item(s)
Oriient Business
Business models
B2B, B2B2C
Product stage
R&D
Employees
51-200
Sector
Business SoftwareSales & Marketing Solutionse-Commerce ToolsAdvertising PlatformsTarget Customer
Commerce & RetailDistribution ChannelsBrick & MortarOmni ChannelSupermarketsReal Estate & ConstructionManagementResidentialTransportation & LogisticsTransportation InfrastructureAirportsCore Technology
Platforms & InterfacesMobileSensingGeolocationTags (9)
smart-homegpsindoor-navigationmobile-applicationsretailersairportslocalizationschoolshospitalsSolutions
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{"title":"Smart Buildings","description":"Oriient provides an indoor positioning system (IPS) using existing Wi-Fi and geomagnetic fields, offering sub-meter accuracy without requiring new hardware installation, enabling applications like occupancy monitoring, asset tracking, and wayfinding in smart buildings and various commercial environments.","items":[{"name":"Revenue Growth","value":3,"titleTooltip":"Revenue Growth & Profitability","meterTooltip":{"title":"Substantial / Core","content":"Clear, significant contribution; broad, tangible gains."}},{"name":"Operational Efficiency","value":4,"titleTooltip":"Operational Excellence & Efficiency","meterTooltip":{"title":"Transformative / Strategic","content":"Fundamental, high-value enhancement with far-reaching strategic importance."}},{"name":"Customer Acquisition","value":3,"titleTooltip":"Customer Acquisition, Satisfaction & Loyalty","meterTooltip":{"title":"Substantial / Core","content":"Clear, significant contribution; broad, tangible gains."}},{"name":"Risk Mitigation","value":3,"titleTooltip":"Risk Mitigation & Business Resilience","meterTooltip":{"title":"Substantial / Core","content":"Clear, significant contribution; broad, tangible gains."}},{"name":"Talent Development","value":3,"titleTooltip":"Talent Development & Employee Empowerment","meterTooltip":{"title":"Substantial / Core","content":"Clear, significant contribution; broad, tangible gains."}},{"name":"Agility & Innovation","value":4,"titleTooltip":"Strategic Agility & Innovation","meterTooltip":{"title":"Transformative / Strategic","content":"Fundamental, high-value enhancement with far-reaching strategic importance."}}]}
Use Cases
RetailSmart HomeGeographic Markets
United StatesEuropeNorth AmericaCentral AmericaOriient Financials
$15M
Total funding
Undisclosed
Capital raised
$11M
Last funding
A
Funding stage
2
Total rounds
10
Investors
Cumulative Funding Raised Over Time ($)
$4.0MApr 2019
$15.0MMay 2022
Private Equity Funding
A Round
May 2022
$11M
Regal Four, OurCrowd, NGN Partners, Future Energy Ventures, F2 Venture Capital, Dragones Venture Partners
Seed
Apr 2019
$4M
F2 Venture Capital, Future Energy Ventures, Food Angels, Techstars Accelerator, Tekton Ventures, Gil Smolinski
Oriient Lifecycle
Cumulative Funding Raised Over Time
$4.0MApr 2019
$15.0MMay 2022
All Events
A Round
May 2022
$11M
Regal Four, OurCrowd, NGN Partners, Future Energy Ventures, F2 Venture Capital, Dragones Venture Partners
Seed
Apr 2019
$4M
F2 Venture Capital, Future Energy Ventures, Food Angels, Techstars Accelerator, Tekton Ventures, Gil Smolinski
Oriient News
5 articles
growth-positive
Oriient secures $11 million Series A funding to bring the user experience and data-driven insights of the digital world to brick and mortar buildings
Oriient, the company behind an advanced indoor positioning solution, has announced an $11 million Series A funding round, bringing the total investment in the company to $16 million. The funding will help scale implementation of Oriient, open new verticals, and drive global sales. Oriients technology supports various business use cases, including in-store navigation, proximity marketing, foot traffic analytics, and route optimization. The company has recently formed partnerships with Instacart and Google, solidifying its position in the retail stores vertical. Oriient uses proprietary algorithms that leverage Earths magnetic field, smartphone readings, and AI to accurately locate users inside buildings without the need for hardware installation. The funding will support Oriients goal of illuminating all commercial buildings with its software-only indoor location solution.
InvestmentPartners
growth-positive
Oriient Announces New Partnership with Google Cloud to Bring Cutting-Edge Micro-Location Services to Stores
Oriient, the software-only indoor location service, has partnered with Google Cloud to create a joint offering for in-store navigation and proximity marketing. Oriients technology leverages Earths magnetic field and existing smartphone sensors to pinpoint smartphones and other devices in a store with 3ft accuracy. The partnership will enable retailers to optimize the in-store journey, create contextual promotions, and communicate with shoppers in a targeted way. The integration of Oriients location services with Google Cloud will enhance the in-person shopping experience and bring value to Google Cloud customers. Oriient is a pioneer in accurate software-only indoor location services and is currently deployed across hundreds of locations worldwide.
Partners
growth-positive
Switzerland's National Rail Company SBB Selects 5 Israeli Startups for Collaboration Pilots
Swiss Federal Railways (SBB) has selected five Israeli startups for its collaborative pilot program. The selected startups are FSight, HereO, Oriient, SoftRide, and TIBA. SBB will invest up to $200,000 in testing the technologies of these startups. The pilot program aims to find solutions to technological challenges specified by SBB, such as passenger occupancy optimization and smart management of railway station parking lots. The selected companies will participate in a fully funded three-month pilot, with SBB investing up to $40,000 in each startup. The pilots will conclude in May 2020, and SBB will announce one winning startup for a more extended collaboration.
PartnersInvestment
growth-negative
LBMA/Oriient Whitepaper - Recovering Lost Revenues in Retail with IndoorGPS - Location Based Marketing Association (LBMA)
The article discusses how accurate indoor navigation using IndoorGPS can help retailers recover lost revenues. It highlights that up to 40% of shoppers fail to find at least one product they intended to buy in every shopping trip, resulting in a 3-5% loss in revenue for retailers. The use of indoor location technology, particularly geomagnetism-based navigation, is seen as a solution that is more accurate and easily scalable without requiring hardware installation. The article does not mention any specific company or date of the event.
Customers
growth-positive
Store navigation co Oriient raises $4m
Israeli indoor retail positioning company Oriient has closed a $4 million seed funding round from F2 Capital and innogy Innovation Hub. Oriient provides enterprise-level businesses, including retailers, airports, malls, and wholesalers, with a high-performance indoor GPS solution that allows customers to navigate large areas and locate items with pin-point accuracy. The technology is based on the earths magnetic field and users smartphones, eliminating the need for installation or hardware. Oriient is already working with the worlds largest retailers and aims to deliver an in-store navigation experience similar to online search. The funding will support the companys growth and scaling efforts.
CustomersInvestment
Oriient Team
Employee Info
| Employees (range) | 51-200 |
| Exact count | 54 |
| Team members | 3 |
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Oriient Internal
Recent Updates
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Admin Info
| Confidence | 102/100 |
| Missing | markets |
| BI Verification | Yanina Wainscheinker |
| Registrar ID | 515493138 |
| Crunchbase | oriient |
| Last updater | Maor Perlov |
| Updater email | maor.perlov@sncentral.org |
| Last update | 2024-07-03T00:00:00.000Z |
| Created | 2016-10-25T00:00:00.000Z |
| Claimed | Yes |