Papaya Overview
Papaya Gaming is a mobile gaming company that develops innovative versions of popular games, turning them into skill-based, real-money tournaments.
Cumulative Funding Raised Over Time ($)
$1.0MAug 2018
$1.0MAug 2021
$1.0MJan 2021
$3.5MNov 2020
Latest News
growth-positive
/PRNewswire/ -- Papaya Swing campaign recently won two prestigious gold awards at the 2025 Creative Circle Awards in the UK, outperforming industry giants like...
Papayas Swing campaign has achieved significant recognition, winning two gold awards at the 2025 Creative Circle Awards in the UK, surpassing well-known brands like Nike and John Lewis. The campaign also earned accolades at the D&AD Awards and secured shortlist spots at the Cannes Lions International Festival of Creativity. Launched in late 2024, the campaign gained widespread exposure in the UK through various media, including a 3D billboard in London. Developed by UK agency Youre The Goods and directed by Nicolai Fuglsig, the campaign encourages adults to embrace play as a valuable aspect of life. Papaya, a global platform for skill-based gaming, is expanding into the UK market, aiming to create an emotional connection with its brand.
growth-positive
Israeli company Papaya partners with Steve Jobs' adman to launch outstanding campaign
Israeli tech company Papaya has launched a major advertising campaign in the UK, marking its entry into the British market. The Play On campaign emphasizes the importance of play in personal development and aims to create a vibrant community. The campaign is being promoted across various platforms, including television, billboards, and social media, and will run until March 2025. Papaya collaborated with top advertisers and agencies, including James Vincent and Dom Goldman, to develop the campaign. The company, which has been successful in the US, plans to expand its operations in the UK and other areas. Papayas platform transforms single-player games into multiplayer experiences and has seen significant growth since its founding in 2019.
CustomersPartnersExpand
growth-positive
Uri Pearl, Head of Marketing at the Tel Aviv-based gaming company, spoke to CTech about Papaya’s plans to expand to the UK market and how it differs from the U.S. market where the company is currently active.
Papaya, a Tel Aviv-based gaming company, plans to enter the UK market by the end of 2024. The company, known for transforming classic single-player games into multiplayer experiences, aims to replicate its U.S. success in the UK. Papaya has seen significant growth, boasting over 20 million downloads and 1 million daily users. The UK market presents a unique opportunity due to its centralized nature and cultural acceptance of certain game types. Despite geopolitical challenges in Israel, Papayas global operations remain unaffected, with a focus on expanding its community-driven gaming experiences.
Expand
Negative
Skillz sues Papaya Gaming for defrauding players by using bots in skill-based games
Skillz, a mobile gaming company, has filed a lawsuit against Papaya Gaming, accusing it of using bots in its skill-based games. This comes after Skillz won a $42.9 million judgment in a patent-infringement lawsuit against AviaGames for similar reasons. The lawsuit alleges that Papaya falsely advertised its games as totally fair and skill-based, when they were actually rigged through the use of bots. Skillz also claims that Papayas games are imitations of its own, with similar objectives and gameplay. Papaya has denied the allegations.
Customers
growth-positive
PAPAYA appoints Lital Parush-David as VP HR | CTech
Israeli gaming company PAPAYA has appointed Lital Parush-David as its new VP HR. Parush-David previously served as VP HR & COO at cybersecurity company Perimeter 81 and has experience managing HR operations for a global workforce of over 30,000 employees. PAPAYAs CEO, Oriel Bachar, expressed confidence that Parush-Davids experience will contribute to the companys growth. PAPAYA, founded in 2019, currently has 270 employees, 70 of whom joined in 2023, and boasts 20 million downloads and 1 million daily users worldwide.
Management ChangesExpand
| Sector | Media & Entertainment Technologies |
Funding
| Total funding | $3.5M |
| Last funding | Undisclosed |
| Stage | Seed |
| Rounds | 4 |
| Investors | 5 |
Team Members
4
Employees: 201-500
Web & Social Links
| Website | www.papaya.com/ |
| Careers | Careers page |
| App Store | App Store |
Locations
Isserles St 22, Tel Aviv, Israel
2717 N Ballas Rd, St. Louis, MO, USA
Photos & Videos
1 item(s)
Papaya Business
Business models
B2B2C, B2C
Product stage
Released
Employees
201-500
Sector
Media & Entertainment TechnologiesDigital Content Engagement & EntertainmentTarget Customer
Media & EntertainmentGaming IndustryMobile GamingConsumersRecreational & LifestyleGamersCore Technology
Platforms & InterfacesMobileData StorageDLT & BlockchainTags (13)
user-engagementdevelopersmobile-gamesblockchainuser-acquisitionsocial-gamesmobile-applicationsgamesmonetizationcustomer-loyaltycustomer-retentiongame-developersgame-developmentGeographic Markets
United StatesPapaya Financials
$3.5M
Total funding
Undisclosed
Capital raised
Undisclosed
Last funding
Seed
Funding stage
4
Total rounds
5
Investors
Cumulative Funding Raised Over Time ($)
$1.0MAug 2018
$1.0MAug 2021
$1.0MJan 2021
$3.5MNov 2020
Private Equity Funding
Seed
Aug 2021
Undisclosed
Rainfall Ventures, SVB Capital, Homeward Ventures
Undisclosed Round
Jan 2021
Undisclosed
Proof
Seed
Nov 2020
$2.5M
NFX Capital
Seed
Aug 2018
$1M
NFX Capital
Papaya Lifecycle
Cumulative Funding Raised Over Time
$1.0MAug 2018
$1.0MAug 2021
$1.0MJan 2021
$3.5MNov 2020
All Events
Seed
Aug 2021
Undisclosed
Rainfall Ventures, SVB Capital, Homeward Ventures
Undisclosed Round
Jan 2021
Undisclosed
Proof
Seed
Nov 2020
$2.5M
NFX Capital
Seed
Aug 2018
$1M
NFX Capital
Papaya News
10 articles
growth-positive
/PRNewswire/ -- Papaya Swing campaign recently won two prestigious gold awards at the 2025 Creative Circle Awards in the UK, outperforming industry giants like...
Papayas Swing campaign has achieved significant recognition, winning two gold awards at the 2025 Creative Circle Awards in the UK, surpassing well-known brands like Nike and John Lewis. The campaign also earned accolades at the D&AD Awards and secured shortlist spots at the Cannes Lions International Festival of Creativity. Launched in late 2024, the campaign gained widespread exposure in the UK through various media, including a 3D billboard in London. Developed by UK agency Youre The Goods and directed by Nicolai Fuglsig, the campaign encourages adults to embrace play as a valuable aspect of life. Papaya, a global platform for skill-based gaming, is expanding into the UK market, aiming to create an emotional connection with its brand.
growth-positive
Israeli company Papaya partners with Steve Jobs' adman to launch outstanding campaign
Israeli tech company Papaya has launched a major advertising campaign in the UK, marking its entry into the British market. The Play On campaign emphasizes the importance of play in personal development and aims to create a vibrant community. The campaign is being promoted across various platforms, including television, billboards, and social media, and will run until March 2025. Papaya collaborated with top advertisers and agencies, including James Vincent and Dom Goldman, to develop the campaign. The company, which has been successful in the US, plans to expand its operations in the UK and other areas. Papayas platform transforms single-player games into multiplayer experiences and has seen significant growth since its founding in 2019.
CustomersPartnersExpand
growth-positive
Uri Pearl, Head of Marketing at the Tel Aviv-based gaming company, spoke to CTech about Papaya’s plans to expand to the UK market and how it differs from the U.S. market where the company is currently active.
Papaya, a Tel Aviv-based gaming company, plans to enter the UK market by the end of 2024. The company, known for transforming classic single-player games into multiplayer experiences, aims to replicate its U.S. success in the UK. Papaya has seen significant growth, boasting over 20 million downloads and 1 million daily users. The UK market presents a unique opportunity due to its centralized nature and cultural acceptance of certain game types. Despite geopolitical challenges in Israel, Papayas global operations remain unaffected, with a focus on expanding its community-driven gaming experiences.
Expand
Negative
Skillz sues Papaya Gaming for defrauding players by using bots in skill-based games
Skillz, a mobile gaming company, has filed a lawsuit against Papaya Gaming, accusing it of using bots in its skill-based games. This comes after Skillz won a $42.9 million judgment in a patent-infringement lawsuit against AviaGames for similar reasons. The lawsuit alleges that Papaya falsely advertised its games as totally fair and skill-based, when they were actually rigged through the use of bots. Skillz also claims that Papayas games are imitations of its own, with similar objectives and gameplay. Papaya has denied the allegations.
Customers
growth-positive
PAPAYA appoints Lital Parush-David as VP HR | CTech
Israeli gaming company PAPAYA has appointed Lital Parush-David as its new VP HR. Parush-David previously served as VP HR & COO at cybersecurity company Perimeter 81 and has experience managing HR operations for a global workforce of over 30,000 employees. PAPAYAs CEO, Oriel Bachar, expressed confidence that Parush-Davids experience will contribute to the companys growth. PAPAYA, founded in 2019, currently has 270 employees, 70 of whom joined in 2023, and boasts 20 million downloads and 1 million daily users worldwide.
Management ChangesExpand
growth-positive
Papaya Global - Creating a meaningful business with major impact
Papaya Global, a Tel Aviv-based payroll and payments software company, has been named to the TIME100 list of the most influential companies of 2023. The company, which was co-founded by Eynat Guez, Ofer Herman, and Ruben Drong in 2016, has developed a unified platform that streamlines global workforce management and multi-country payroll and payments. Papaya Global recently acquired London-based money transfer company Azimo. The company currently has 850 employees in 10 global hubs and maintains a 50% balance between men and women employees throughout all levels of the company.
AcquisitionExpand
growth-positive
Papaya is investing hundreds of thousands of dollars in dropping the word "gaming" from its name
Israeli mobile gaming company Papaya, formerly known as Papaya Gaming, has rebranded and plans to expand its workforce by 70 in 2023. The company, which was founded in 2019, currently has about 200 employees, 110 of whom were recruited in the past year. Papayas games have about 22 million downloads, and it organizes about 15 million competitions per day, with about one million daily users worldwide. The rebranding is part of the companys evolution in the Israeli and global tech world, and the updated name and logo reflect its ambition to enter diverse tech worlds.
Expand
growth-positive
Office Tour: Papaya Gaming Offices - Tel Aviv
EN Design studio created a minimal and chic office space for Papaya Gaming in Tel Aviv, emphasizing a relaxing and supportive work environment that encourages creativity and productivity.
Customers
growth-positive
The one game Papaya Gaming won't play
Israel-based gaming platform Papaya Gaming has experienced significant growth, with a 2,000% increase in active users and 4 million downloads. The company plans to continue expanding its portfolio and employee headcount. Papaya Gamings games, such as Solitaire Cash and Bubble Cash, have achieved high rankings in the Casino category of the Apple App store. The companys revenue is predicted to exceed $150 million this year. Papaya Gaming has raised seed funding from investors including NFX Ventures, Homeward Ventures, Rainfall Ventures, and SVB. While considering offers for IPO or SPAC, the company is currently focused on growing its gaming portfolio and preparing to enter the UK market.
Expand
growth-positive
Israeli money machine: revenues of more than 150 million dollars a year - with only two smartphone games
Israeli mobile gaming company, Papaya Gaming, has achieved 4 million downloads with its two mobile games that allow users to compete and earn real money. However, the games are still banned on Android and in several US states. Papaya Gaming has joined the list of Israeli companies riding the trend of casual and social casino games, which are gaining popularity and generating impressive revenues. The companys two smartphone games are expected to generate over $150 million in revenue this year.
Customers
Papaya Team
Employee Info
| Employees (range) | 201-500 |
| Exact count | 493 |
| Team members | 4 |
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Papaya Internal
Recent Updates
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Admin Info
| Confidence | 94/100 |
| Missing | description, markets |
| BI Verification | Matan Eblagon |
| Registrar ID | 515422095 |
| Crunchbase | papaya-gaming |
| Phone | +972772025620 |
| Creator | Yotam Maman |
| Creator email | yotamm1988@gmail.com |
| Last updater | Matan Eblagon |
| Updater email | matane@sncentral.org |
| Last update | 2024-05-07T00:00:00.000Z |
| Created | 2018-01-29T00:00:00.000Z |