PetNovations Overview
PetNovations is aiming to improve the lives of pets and their owners by providing innovative, safe and eco-friendly products. PetNovations products are based on patented, technological breakthroughs that fundamentally change the product category they are in. The company's first product, the CatGenie, a self cleaning cat box.
Cumulative Funding Raised Over Time ($)
$2.0MJun 2008
Latest News
N/A
Gadgets Archives
The article does not provide any specific information about a company or event.
growth-positive
CatGenie Self-Flushing Self-Washing Cat Box Review - The Gadgeteer
The article is a detailed review of the CatGenie, a self-cleaning litter box for cats. The authors discuss their experiences with the product, highlighting its convenience, ease of installation, and the cleanliness it provides compared to traditional litter boxes. However, they also mention a few drawbacks such as the noise it produces during the cleaning process, the need for manual toilet flushing in some installations, and its relatively high price. Despite these, both reviewers agree that the benefits of the CatGenie outweigh its disadvantages, making it a worthwhile investment for cat owners.
Customers
growth-positive
http://www.jpost.com/Health-and-Sci-Tech/Internet-And-Technology/Less-kitty-litter
Petnovations, the manufacturer of the Cat Genie, a self-flushing, self-washing cat litter box, has released its second generation product. The device, which connects to existing water lines, automatically scoops solid waste out of the box, cleans the washable litter with a sanitizing solution and then dries the granules. The litter used is biodegradable and rarely needs to be changed. The product is aimed at the 98% of cat owners who cite the litter box as their biggest problem. So far, 50,000 Cat Genies have been sold in the US, but the target is to sell more than a million within the next three to four years.
CustomersExpand
News
growth-positive
PetNovations raises $2m
Israeli start-up PetNovations Ltd. has raised an additional $2 million from existing investors. The company, founded in 2000 as Pets n People, has raised a total of $5.5 million since its inception. The funding round includes investors such as former Syneron Medical CEO Moshe Mizrahy and IHVC. PetNovations has developed an automatic self-flushing cat box. In 2007, the company had sales of $7 million.
Investment
| Sector | Retail Platforms |
Funding
| Total funding | $2M |
| Last funding | $2M |
| Stage | Mature |
| Rounds | 1 |
| Investors | 2 |
Team Members
3
Employees: 11-50
Web & Social Links
| Website | www.catgenie.com |
| App Store | App Store |
| Google Play | Google Play |
Locations
HaAlia 11, Batzra, Israel
99 Warwick Street, Royal Leamington Spa, Warwickshire CV32 4RB, United Kingdom
705 General Washington Ave, Norristown, PA 19403
Photos & Videos
No files yet
PetNovations Business
Business models
B2C
Product stage
Released
Employees
11-50
Sector
Retail PlatformsTarget Customer
ConsumersRecreational & LifestylePet OwnersCore Technology
CommunicationsIOTArtificial IntelligenceTags (7)
pet-ownerspetshygienehome-appliancesconsumer-electronicsartificial-intelligencehome-iotGeographic Markets
ChinaUnited StatesIsraelPetNovations Financials
$2M
Total funding
Undisclosed
Capital raised
$2M
Last funding
Mature
Funding stage
1
Total rounds
2
Investors
Cumulative Funding Raised Over Time ($)
$2.0MJun 2008
Private Equity Funding
Undisclosed Round
Jun 2008
$2M
Moshe Mizrahy, Israel HealthCare Ventures
PetNovations Lifecycle
Cumulative Funding Raised Over Time
$2.0MJun 2008
All Events
Undisclosed Round
Jun 2008
$2M
Moshe Mizrahy, Israel HealthCare Ventures
PetNovations News
5 articles
N/A
Gadgets Archives
The article does not provide any specific information about a company or event.
growth-positive
CatGenie Self-Flushing Self-Washing Cat Box Review - The Gadgeteer
The article is a detailed review of the CatGenie, a self-cleaning litter box for cats. The authors discuss their experiences with the product, highlighting its convenience, ease of installation, and the cleanliness it provides compared to traditional litter boxes. However, they also mention a few drawbacks such as the noise it produces during the cleaning process, the need for manual toilet flushing in some installations, and its relatively high price. Despite these, both reviewers agree that the benefits of the CatGenie outweigh its disadvantages, making it a worthwhile investment for cat owners.
Customers
growth-positive
http://www.jpost.com/Health-and-Sci-Tech/Internet-And-Technology/Less-kitty-litter
Petnovations, the manufacturer of the Cat Genie, a self-flushing, self-washing cat litter box, has released its second generation product. The device, which connects to existing water lines, automatically scoops solid waste out of the box, cleans the washable litter with a sanitizing solution and then dries the granules. The litter used is biodegradable and rarely needs to be changed. The product is aimed at the 98% of cat owners who cite the litter box as their biggest problem. So far, 50,000 Cat Genies have been sold in the US, but the target is to sell more than a million within the next three to four years.
CustomersExpand
News
growth-positive
PetNovations raises $2m
Israeli start-up PetNovations Ltd. has raised an additional $2 million from existing investors. The company, founded in 2000 as Pets n People, has raised a total of $5.5 million since its inception. The funding round includes investors such as former Syneron Medical CEO Moshe Mizrahy and IHVC. PetNovations has developed an automatic self-flushing cat box. In 2007, the company had sales of $7 million.
Investment
PetNovations Team
Employee Info
| Employees (range) | 11-50 |
| Exact count | 23 |
| Team members | 3 |
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PetNovations Internal
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Admin Info
| Confidence | 95/100 |
| Missing | video or image, markets, not claimed |
| BI Verification | Jenny Sotnik-Talisman |
| Registrar ID | 513677948 |
| Crunchbase | petnovations-catgenie |
| Phone | +97297445012 |
| Creator | Yamila Silbert |
| Creator email | yamila.urwicz@gmail.com |
| Last updater | Maor Perlov |
| Updater email | maor.perlov@sncentral.org |
| Last update | 2025-07-31T00:00:00.000Z |
| Created | 2015-05-31T00:00:00.000Z |