Placer.ai Overview
Placer provides retailers with actionable, location-based insights into their audience and competition derived from the foot traffic of millions of consumers, delivering visibility into offline behavior. Placer helps shed light on churn, trade areas, untapped audiences, out-of-store behavior, and competitive benchmarking. The Placer mobile SDK collects data in the background with minimal effect on user experience or battery consumption. Placer analyzes user behavior with patent-pending location data-mining algorithms to quickly deliver accurate insights. Content and ads personalized with Placer's rich profiles can offerusers an engaging experience.
Cumulative Funding Raised Over Time ($)
$50.0MApr 2021
$125.0MAug 2024
$125.0MDec 2016
$125.0MJan 2017
$137.0MJan 2020
$237.0MJan 2022
$241.0MOct 2018
Latest News
growth-negative
The Israeli location analytics firm reduces its workforce by 18% as it prioritizes cost efficiency and a more focused growth strategy.
Placer.ai, an Israeli company specializing in location analytics and foot traffic data, laid off approximately 150 employees, representing 18% of its workforce. This move is part of a strategy to prioritize profitability and streamline operations. Despite the layoffs, Placer.ai has shown significant growth, with its customer base expanding from 1,000 to over 4,300 and surpassing a $100 million annual revenue run rate. The company raised $75 million in August of the previous year at a $1.5 billion valuation, a 50% increase from its valuation in January 2022. Placer.ai aims to focus on its core markets while continuing to invest in long-term growth.
LayoffsInvestmentCustomers
growth-negative
אמזון מפטרת גם בישראל; מיקרוסופט בסבב קיצוצים נרחב
Becton Dickinson, a major American medical device company, is planning to close its manufacturing operations in Israel, located in the Caesarea industrial area. This decision is expected to result in the layoffs of approximately 200 employees. The closure process is anticipated to be completed by June 2025. This move is part of a broader restructuring effort by the company, which is focusing on optimizing its global operations. The closure is seen as a growth-negative impact on the company due to the significant number of job losses and the cessation of its manufacturing activities in the region.
Layoffs
Growth-Positive
Placer.ai raises $75M at $1.5B valuation, reaches $100M in ARR | CTech
Israeli company Placer.ai, a location analytics and foot traffic data platform, has raised $75 million at a $1.5 billion valuation, a 50% increase from its previous $1 billion valuation in January 2022. The funding round included only existing investors. The company has raised a total of over $240 million to date. Placer.ais platform allows customers to generate insights into any property to help understand the factors that can drive success. The companys annual revenue run rate surpassed $100 million in February, growing by over 80% in the last 12 months. Its customer base has also grown to more than 4,300 from around 1,000 in 2022.
InvestmentCustomers
growth-positive
Retail analytics co Placer.ai raises $100m at $1b valuation
Placer.ai, an Israeli location analytics and consumer foot traffic data company, has completed a $100 million Series C financing round at a valuation of $1 billion. The funding will be used to accelerate the development of the Placer.ai platform, adding new data sets and advanced solutions. Since its launch in 2018, Placer.ai has gained over 1,000 customers, including industry leaders in commercial real estate and retail. The company has also seen adoption by hedge funds and consumer goods leaders during the Covid pandemic.
Investment
growth-positive
Using data to drive business
Placer.ai, an Israeli startup, has developed software that uses artificial intelligence and machine learning to track shoppers behavior patterns and provide data analytics for retail companies. The software helps companies improve qualitative growth by analyzing shoppers preferences, store visits, and product gravitation. Placer.ais software does not collect personal information and focuses on macroeconomic trends rather than individual data. The company recently completed a $50 million Series B funding round, bringing its total funding to $67 million. Some of its investors include Olive Tree Ventures, Josh Buckley, and Rahul Vohra. While rumors of an IPO circulate, Placer.ai is focused on building new products, delighting customers, and leading the market forward.
CustomersInvestmentPublic Trading
| Sector | Business Software |
Funding
| Total funding | $241M |
| Last funding | $75M |
| Stage | C |
| Rounds | 7 |
| Investors | 28 |
Team Members
5
Employees: 500+
Web & Social Links
| Website | www.placer.ai |
Locations
Zeev Jabutinsky Rd 5, Ramat Gan, Israel
153 2nd Street, Los Altos, CA, USA
Photos & Videos
1 item(s)
Placer.ai Business
Business models
B2B, B2G
Product stage
Released
Employees
500+
Sector
Automotive & Mobility TechnologiesUrban MobilityBusiness SoftwareSales & Marketing SolutionsAdvertising PlatformsTarget Customer
Media & EntertainmentPublishingTravel & TourismHospitalityHotelsCore Technology
Artificial IntelligenceSensingGeolocationTags (20)
location-baseddata-analyticsgeo-targetingbehavior-analyticssdkcontent-recommendationpatent-pendingmobile-applicationsapp-developmentpersonalizationunicorn-2022retailersuser-engagementretailcustomer-analyticsmunicipalitieshotelssmart-mobilitytrafficactionable-insightsGeographic Markets
GlobalPlacer.ai Financials
$241M
Total funding
Undisclosed
Capital raised
$75M
Last funding
C
Funding stage
7
Total rounds
28
Investors
Cumulative Funding Raised Over Time ($)
$50.0MApr 2021
$125.0MAug 2024
$125.0MDec 2016
$125.0MJan 2017
$137.0MJan 2020
$237.0MJan 2022
$241.0MOct 2018
Private Equity Funding
Undisclosed Round
Aug 2024
$75M
Lachy Groom, WndrCo, MMC Ventures, Josh Buckley, GEM Realty Capital, Array Ventures, Fifth Wall
C Round
Jan 2022
$100M
Josh Buckley (Lead)
,
Fifth Wall, MMC Ventures, Jeff Karsh, WndrCo, Eliot Bencuya, J.M. Schapiro, Array Ventures, Majestic Realty, Daniel Klein, Lachy Groom
B Round
Apr 2021
$50M
Josh Buckley, Rahul Vohra, JBV Capital, Fifth Wall, Aleph, Todd Goldberg, Philippe Suchett
A Round
Jan 2020
$12M
JBV Capital, Aleph, Reciprocal Ventures, OCA Ventures
Undisclosed Round
Oct 2018
$4M
IrishAngels Ventures, Stage Venture Partners, Ran Makavy, Array Ventures, Craig Abrahams
Undisclosed Round
Jan 2017
Undisclosed
Stage Venture Partners, Elad Kushnir, Edith Yeung, Golan Ventures, Ilana Golan
Seed
Dec 2016
Undisclosed
Array Ventures, at.inc/
Placer.ai Lifecycle
Cumulative Funding Raised Over Time
$50.0MApr 2021
$125.0MAug 2024
$125.0MDec 2016
$125.0MJan 2017
$137.0MJan 2020
$237.0MJan 2022
$241.0MOct 2018
All Events
Undisclosed Round
Aug 2024
$75M
Lachy Groom, WndrCo, MMC Ventures, Josh Buckley, GEM Realty Capital, Array Ventures, Fifth Wall
C Round
Jan 2022
$100M
Josh Buckley (Lead)
,
Fifth Wall, MMC Ventures, Jeff Karsh, WndrCo, Eliot Bencuya, J.M. Schapiro, Array Ventures, Majestic Realty, Daniel Klein, Lachy Groom
B Round
Apr 2021
$50M
Josh Buckley, Rahul Vohra, JBV Capital, Fifth Wall, Aleph, Todd Goldberg, Philippe Suchett
A Round
Jan 2020
$12M
JBV Capital, Aleph, Reciprocal Ventures, OCA Ventures
Undisclosed Round
Oct 2018
$4M
IrishAngels Ventures, Stage Venture Partners, Ran Makavy, Array Ventures, Craig Abrahams
Undisclosed Round
Jan 2017
Undisclosed
Stage Venture Partners, Elad Kushnir, Edith Yeung, Golan Ventures, Ilana Golan
Seed
Dec 2016
Undisclosed
Array Ventures, at.inc/
Placer.ai News
10 articles
growth-negative
The Israeli location analytics firm reduces its workforce by 18% as it prioritizes cost efficiency and a more focused growth strategy.
Placer.ai, an Israeli company specializing in location analytics and foot traffic data, laid off approximately 150 employees, representing 18% of its workforce. This move is part of a strategy to prioritize profitability and streamline operations. Despite the layoffs, Placer.ai has shown significant growth, with its customer base expanding from 1,000 to over 4,300 and surpassing a $100 million annual revenue run rate. The company raised $75 million in August of the previous year at a $1.5 billion valuation, a 50% increase from its valuation in January 2022. Placer.ai aims to focus on its core markets while continuing to invest in long-term growth.
LayoffsInvestmentCustomers
growth-negative
אמזון מפטרת גם בישראל; מיקרוסופט בסבב קיצוצים נרחב
Becton Dickinson, a major American medical device company, is planning to close its manufacturing operations in Israel, located in the Caesarea industrial area. This decision is expected to result in the layoffs of approximately 200 employees. The closure process is anticipated to be completed by June 2025. This move is part of a broader restructuring effort by the company, which is focusing on optimizing its global operations. The closure is seen as a growth-negative impact on the company due to the significant number of job losses and the cessation of its manufacturing activities in the region.
Layoffs
Growth-Positive
Placer.ai raises $75M at $1.5B valuation, reaches $100M in ARR | CTech
Israeli company Placer.ai, a location analytics and foot traffic data platform, has raised $75 million at a $1.5 billion valuation, a 50% increase from its previous $1 billion valuation in January 2022. The funding round included only existing investors. The company has raised a total of over $240 million to date. Placer.ais platform allows customers to generate insights into any property to help understand the factors that can drive success. The companys annual revenue run rate surpassed $100 million in February, growing by over 80% in the last 12 months. Its customer base has also grown to more than 4,300 from around 1,000 in 2022.
InvestmentCustomers
growth-positive
Retail analytics co Placer.ai raises $100m at $1b valuation
Placer.ai, an Israeli location analytics and consumer foot traffic data company, has completed a $100 million Series C financing round at a valuation of $1 billion. The funding will be used to accelerate the development of the Placer.ai platform, adding new data sets and advanced solutions. Since its launch in 2018, Placer.ai has gained over 1,000 customers, including industry leaders in commercial real estate and retail. The company has also seen adoption by hedge funds and consumer goods leaders during the Covid pandemic.
Investment
growth-positive
Using data to drive business
Placer.ai, an Israeli startup, has developed software that uses artificial intelligence and machine learning to track shoppers behavior patterns and provide data analytics for retail companies. The software helps companies improve qualitative growth by analyzing shoppers preferences, store visits, and product gravitation. Placer.ais software does not collect personal information and focuses on macroeconomic trends rather than individual data. The company recently completed a $50 million Series B funding round, bringing its total funding to $67 million. Some of its investors include Olive Tree Ventures, Josh Buckley, and Rahul Vohra. While rumors of an IPO circulate, Placer.ai is focused on building new products, delighting customers, and leading the market forward.
CustomersInvestmentPublic Trading
growth-positive
Placer.ai raises $50 million series B led by Product Hunt CEO
Placer.ai, a leader in location analytics and foot traffic data, has closed a $50 million series B funding round led by Josh Buckley, Todd Goldberg, and Rahul Vohra. The funding will be used to grow the companys R&D, expand sales and marketing teams, introduce additional reports and data sets, and grow the recently announced marketplace. Despite the impact of the Covid-19 pandemic, Placer.ai believes that physical shopping is here to stay and that quality data in the physical world is crucial. The company provides data to retailers, realtors, and others to help them make informed decisions. Placer.ai has seen growing market adoption and has expanded into new segments like CPG and Hedge Funds. The company currently employs 160 people and plans to double its number of employees in Israel.
InvestmentExpand
growth-positive
Office Tour: Placer.ai Offices - Ramat Gan
Placer.ai has opened a new office space in Ramat Gan, Israel that reflects the innovative and modern nature of the company. Placer.ai uses technology and analytics to improve understanding of foot traffic and geography for businesses. The office design emphasizes collaboration and comfort, with modular seating areas, meeting spaces, and a cozy lobby for clients and guests. The design incorporates the companys motto and colors throughout the space. The article showcases images of the office design.
Customers
growth-positive
Placer.ai is Tracking the Real World Traffic That Moves the Economy
Placer.ai, a foot traffic analytics startup, is providing real-time data to help businesses in the retail industry make data-driven decisions during the Covid-19 pandemic. The company uses cell phone signals to collect geolocation and proximity data, providing insights on when and where to rent or buy properties, when to hold sales and promotions, and the most effective way to market. Placer.ai has customers such as Verizon Enterprise Solutions, Caesars Entertainment, and Regency Centers. The company has raised $16.2 million in funding, including $12 million in a series A round. Placer.ai has also created a Covid-19 retail tracker to help businesses monitor daily and weekly traffic of retailers in the US. Despite the economic impact of the pandemic, Placer.ai believes that businesses can still thrive by making data-driven decisions.
CustomersInvestment
growth-positive
Placer.ai, a location data analytics startup, raises $12 million Series A
Placer.ai, a startup that analyzes location and foot traffic analytics, has closed a $12 million Series A funding round. The funding will be used for research and development of new features and to expand Placer.ais operations in the United States. The companys SaaS platform provides real-time data to help clients make decisions about properties, sales, promotions, and asset management. Placer.ai analyzes foot traffic and creates consumer profiles using geolocation and proximity data. The company currently serves clients in the retail, commercial real estate, and hospitality sectors. Placer.ai aims to differentiate itself by providing a wide array of real-time data analysis.
InvestmentExpand
growth-positive
Placer.ai raises $4 million to use AI to track foot traffic
Placer.ai, a company that uses smartphone tracking data to help businesses make decisions, has announced the closure of a $4 million funding round. The funds will be used to expand its service for tracking and predicting foot traffic and people’s movements and to grow its sales and marketing teams. Placer.ai has also launched a free version of its app that can share limited foot traffic movement details about any business in the U.S. The company focuses on commercial real estate and aims to provide insights on tenant selection, shopping center acquisition, and other related questions. The funding round was led by IrishAngels Ventures, with participation from Array Venture and Stage Venture Partners.
InvestmentExpand
Placer.ai Team
Employee Info
| Employees (range) | 500+ |
| Exact count | 725 |
| Team members | 5 |
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Placer.ai Internal
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Admin Info
| Confidence | 100/100 |
| Missing | markets |
| BI Verification | Yanina Wainscheinker |
| Registrar ID | 515247260 |
| Crunchbase | placer-labs-inc |
| Creator | Rachel Wain |
| Creator email | rachelwain18@gmail.com |
| Last updater | Jenny Sotnik-Talisman |
| Updater email | genys30@yahoo.com |
| Last update | 2022-01-13T00:00:00.000Z |
| Created | 2014-11-09T00:00:00.000Z |
| Claimed | Yes |