Apester News
6 articles
growth-positive
Apester unveils a new Story Strip format for online publishers
Apester is rolling out a new format called the Story Strip, which allows digital publishers to add interactive content to their articles. The Story Strip is modeled after the popular Story format on Snapchat and Instagram and is tailored to the mobile experience. By embedding Story Strips into articles, Apester aims to help media companies capture a young audience. The format appears as a carousel of related stories, allowing readers to select the story that interests them and swipe through slides summarizing the story highlights. Apester also offers monetization opportunities for publishers by including ads in the Story Strips. TV Insider, a pop culture and entertainment website, has seen its daily revenue double since working with Apester. The company believes that by engaging with users and collecting data, publishers can monetize their audiences differently.
CustomersPartners
growth-positive
Apester Launches a Story Suite for Online Publishers and Businesses
Apester, the interactive storytelling platform, has launched a suite of story features that allows online brands to produce Instagram-like stories and seamlessly blend them into their sites. The new Story suite provides innovative engagement experiences inspired by social networks. Apesters story format is open for everyone regardless of platform and allows content creators to embed stories on their web pages, export them to Instagram and Snapchat, and monetize the stories. The suite is already in use by various publishers and brands around the world. Apester aims to help online publishers and enterprises reclaim their audience lost to social networks.
Partners
growth-positive
Time Magazine Partners With Content Creation Startup Apester to Conduct "Person of the Year" Survey
For the third consecutive year, Time Magazine has partnered with Israeli content creation startup Apester Ltd. to conduct Time’s annual “Person of the Year” survey. Apester announced the collaboration last month. Apester’s content is embedded in approximately 1,500 news sites, including CNN and Variety. Founded in 2011, the company has raised more than $17 million to date and employs 70 people.
PartnersInvestment
growth-positive
Apester Teams Up with GIPHY to Provide Access to their Vast GIF Library
Apester, a global interactive content creation and management platform, has announced its integration of the GIPHY library into its platform. This integration allows Apesters Publisher and Advertiser partners to insert GIFs into the interactive content units available on the platform. The integration is the first of its kind for Apester and aligns with the companys goal of incorporating additional features to meet the demands of consumers who expect engaging and dynamic content. Apester aims to be the platform for creating, distributing, and monetizing content experiences that consumers love. The integration with GIPHY takes Apester to the next level in achieving this mission.
Partners
growth-positive
Apester Hires Charles Gabriel, Former Ad Exec at Maker Studios and AOL
Charles Gabriel, former top sales exec at Disney’s Maker Studios and AOL, has joined Apester as president. Apester is an interactive-content platform vendor that licenses its tools for creating polls and surveys to brands, agencies, and publishers. Gabriel will lead the expansion of Apesters sales and revenue operations and drive the strategic development of its content and platform services. Apester has raised $18 million from investors including Blumberg Capital, Mangrove Capital Partners, and angel investors.
PartnersInvestment
growth-positive
Apester Raises $5M To Bring Its Polling Tools To More US Publishers
Apester, an online publishing company, has raised $5 million in Series A funding. The company provides tools for online publishers to create interactive content such as polls, surveys, and quizzes. Apester works with over 400 publishers and reaches 200 million impressions per month. The funding will help the company expand its presence in the United States. The Series A round was led by Mangrove Capital Partners and included participation from other investors. Apester aims to democratize interactive content and enable publishers to monetize through branded content. The company is headquartered in New York City.
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